Book cover of Secrets of Power Negotiating

Book description


“This is perhaps the best book on negotiating ever written. Roger’s powerful, practical principles will save or make you a fortune in the months and years ahead.” —Brian Tracy, author, Eat That Frog! and Million Dollar Habits

“This is the one negotiating book that really opened my eyes and gave…

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Why read it?

2 authors picked Secrets of Power Negotiating as one of their favorite books. Why do they recommend it?

The Secrets of Power Negotiating by Roger Dawson in one of the best books I have ever read on the topic. Roger’s take on the process of negotiations is refreshing and user-friendly.

The book isn’t a stuffy academic tome about what could happen in a negotiation; it is about what does happen on a daily basis. I read the book, bought the cassette tapes (that’s how old I am), and learned all the “gambits” I could. I have used his tips and techniques daily ever since…everything is a negotiation. Plus, he has a really cool accent! 

Dawson is a friend and friendly competitor on the lecture circuit. For generations, he has been one of the leading experts on making deals. His bestselling book covers every aspect of the negotiating process with practical, proven advice: how to recognize and defend against tactics, key principles of negotiating strategy, why money is not as important as everyone thinks, understanding the other party, and analyses of different negotiating styles.

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