63 Books Like Getting There

I abhorred Robert Moses from the first time I opened this book 20 years ago.

This power-grabbing bureaucratic functionary made me ill on some level, mad as hell on another, and want to take a shower after each time I opened the book.

In the end, I still hated Moses for his gall and immoral audacity, but you could not deny his accomplishments, as he saw them. Nevertheless, I had to love a book that could take such a scoundrel whom I grew to loathe and make me glad I read it.

This eye-opening book was a revelation to me as a young student of architecture. It provided the keys to how cities really work. Its observations are as relevant and fresh today as they were when it was published in 1961. For me and many in my generation, it helped us to see and appreciate the organic, human-centered dynamics of neighborhoods, introducing the powerful concept of “organized complexity,” which made sense of things we saw but failed to understand.

I met Jane in Toronto in 1968 where she became a lifelong friend and mentor until her death in 2006. It remains a foundational text for me in understanding urban life and my life’s work. 

While her Death and Life illustrates how cities work, this book helps explain how the economy of a city really works.

Jacobs uses very simple language to make urban economies understandable: her contrast between Manchester and Birmingham shows how one city fails and the other flourishes; her illustration of how the manufacturing of bras emerged from the earlier corset illustrates her observations about new work added to old; she illustrates how Rochester, N.Y. went from a diverse economy of many technological advancements to one all-consuming Kodak dependent making the city totally dependant on one company.

All her illustrations reflect how new small things turn into big economic systems and the importance of diversity in an economy.

Whyte is very good at helping you understand how people use and move around a city. He gives a visual explanation of how pedestrians behave. In so doing, he illustrates how important seating opportunities are, even if it is a simple wall. He illustrates why cities are so beneficial to businesses because exchanges between colleagues are just a walk away. Even in the age of the internet, people need people; colleagues need a human connection to each other.

This is a very important book that illustrates how cities actually work on the ground versus the way planners think they should work on the drawing board. It complements Jacobs greatly but from a different vantage point, especially on how people use streets.

When you think about it, it makes perfect sense that our streets have been designed through a process of simplification. I did not realize that this all started in the 1920s with the advent of the mass-produced automobile.

The first ‘traffic engineers’ came from water management, and because of that, our streets have become pipelines that should never be clogged! Mind = blown! All this made a lot of sense a hundred years ago, but does it still today? Or should we take this newfound freedom to create new languages to think about and design our streets?

Ever wondered if you'd survive in the Mad Max universe? Here's the assurance you can, well maybe if you've loaded die. Choose your own adventure has been a staple literary source of my youth and Ian Livingstone and Steve Jackson are both united champions of the genre. Freeway Fighter is one of their few which lends more to science than fantasy, and is thoroughly invigorating. For mind-bending characterization, here you've got the original immersion you need in self-discovery.

Randall Rothenberg, an advertising industry reporter for The New York Times, applied the Tracy Kidder Method of journalistic immersion in a process or profession to a single advertising campaign from start to finish. He chose wisely, focusing on the then up-and-coming Weiden + Kennedy—an ad agency riding the success of Nike’s “Bo Knows” commercials. His choice of product? Subaru of America, which, at the time, was the cellar-dweller of Japanese imports. Rothenberg effortlessly captures the high-stakes tension of the ad industry while not neglecting aspects of the industry that are more smoke and mirrors than research-grounded truths.

Rothenberg is exceptional at providing windows into advertising history as his story unfolds. Throughout the span of the campaign, he unsparingly documents inspiration, idiocy (W+K assigns a creative director who hates cars), and an intimate look at how advertising works.

Examining automobiles people buy offers, if not a window into their soul, then a peek into their personal values. Ingrassia, a Wall Street Journal automotive reporter, guides us down a freeway of history and consumerism that “begat the middle class, the suburbs, shopping malls, McDonald's, Taco Bell, drive-through banking and other things.” He traces our romance with tires, horsepower, and wood-trimmed interiors through 15 models ranging from the Model T to the Prius. As stories of the Corvette, Jeep, GTO, VW Beetle and VWMicrobus, the unfairly maligned Chevy Corvair, and others roll by, Ingrassia integrates how each successive model forever changed customer desires and the often-cramped minds of auto executives. His cruise-control writing style rewards us with a smooth journey among the cars of our dreams.

When this book was released, I was immersed in a huge failing project at Wells Fargo, struggling to make sense of it all. This book helped me put the failure in perspective and showed a better way that I embraced for the rest of my career. 

The key insight is that large-scale innovation is not like manufacturing – it is less about planning and control, more about people, rapid learning, and adaptation. Here we learn concepts such as the Chief Engineer, lightweight milestone—and responsibility-based project management, and focusing on engineering skills and vendor partnerships. Shelve the elaborate process frameworks consultants are selling you, focus on the basics Toyota emphasized throughout their glory years. 

If I Built a Car is one of my all-time favorites.

Honestly, I read it to myself just for the fun of it. But every child I read it to loves it as well.

Chris Van Dusen (my all-time favorite illustrator) hits all the marks of a great picture book: wonderfully imaginative, absolutely beautiful retro 50’s style artwork, and his rhyming text has such perfect rhythmic timing.

It’s a joy to read, and each page is so full of hidden wonders. After you read this one, you will definitely want to check out his other “If I Built” books and see what a house and a school could be like with a little, or a lot, of creativity.