Books like Design for Cognitive Bias

For anyone tempted to label good listening as “soft skills,” this book will prove you wrong! Even though the book was published in 2010, Goulston positions listening as a vital skill all the more needed in today’s fractious times.

Each chapter is structured with a high-stakes story, “Usable Insights,” and “Action Steps,” with excellent, researched info in between. From the chapter titled “Nine Core Rules for Getting Through to Anyone,” I personally learned so much from this book that I could apply to my daily interactions—particularly those with my very argumentative teenage daughter!

Whether you sell products or services, customers don’t really buy either: they buy outcomes. And it’s not enough to understand what people want to accomplish, truly successful businesses deeply understand how customers view their own success, and how to create a path from where they currently are to where they want to be. 

In Badass, Kathy uses her unique and very visual learning style to help you get in the head of your customers and understand the world from their point of view. There’s a shortlist of people who’ve had a huge impact on my career, and Kathy Sierra is at the top of that very shortlist. This book embodies that impact, I consider it required reading.

One of the most valuable lessons I’ve learned is how to manage my own fear and excitement. How we react to the world around us is one of the few things we are truly in control of! This is the book that helped me most to shift the way I perceive and react to things, allowing me to live more calmly in my work and my life even in the face of complexity, fear, even success. 

This book is weirdly simple, almost child-like in its cadence, but don’t let the simplicity fool you. I found it valuable to sit with the short parables and examples especially when I’m having an emotional response surrounding a business decision. 

This was the first book based on Buddhist teachings that I ever read and made sense to me in a practical way. The writing style is strange (and the author has a truly bizarre… show more.

This book is not at all what it seems. If you’ve ever struggled with a project or idea, especially as it grows in complexity, the metaphor of the mythical Hydra may have come to mind. In the myths, the Hydra is especially dangerous because every time you cut off one of its heads, two more grow back in its place. 

Kinda like a project or business that seems impossible to finish. 

Unlike most business books that beat you over the head with case studies, this book uses a single short story styled as a fairytale to unlock and teach dozens of valuable business lessons from across dozens of fields of study: psychology, planning, marketing, negotiation, and more. Half of the fun of reading this book is realizing each time the story is teaching you something useful. It’s like a little treasure hunt of business knowledge all on its own!

I love the development of knowledge, especially practical knowledge that can be applied directly to real-world challenges. It's rare in a lifetime to see something new and valuable, in familiar territory, but providing novel insights that apply directly to known challenges. Kahneman started a cognitive revolution with this book. 

He showed that estimation of probabilities are most often for most people; irrational. This flies in the face of previous economic theory, which holds that the economic actor behaves rationally. In actuality, the human mind does a poor job of estimating probabilities, and this is not limited to uneducated or low-functioning humans; it applies to scientists, professionals, and engineers. The particular ways this shows up are in the day-to-day decisions we all make, and our biases distort accurate estimation of probable outcomes. 

Thanks to Kahneman, the heuristics (cognitive shortcuts humans are likely to take) are in the day-to-day language of organizational… show more.

I’m reading this book currently. It is dense, but in a good way. I have to read a few chapters, then stop and digest the new information. I like how it breaks down very complex communication topics into simple tactics and includes many visuals to illustrate the main points.

I’m reading this book to improve my public speaking, during presentations and in meetings. I can already tell it’s one of the books that I will re-read and reference multiple times while I’m preparing to present. 

This is technically a textbook and isn’t marketed as a book you bring to the beach. But sometimes, it’s more satisfying to have the big ideas on a topic patiently explained to you in an orderly fashion than to try to pick them up from stories and arguments.

This paperback, coauthored by one of my graduate school teachers (Hastie), explains the famous discoveries by Amos Tversky and Daniel Kahneman on biases in human reasoning, which Kahneman presented in his bestseller Thinking, Fast and Slow (too obvious for me to include on my list). It also explains lesser-known but still fascinating discoveries and has helpful appendices for those of us who forget some of the basics of probability theory.

I picked up this book in 2024 at Denpasar airport with the last of my local currency ahead of my flight home, unaware it would expand my world. It’s my most valuable purchase.

I highlighted, folded corners, re-read, and carried it with me for months. Just weeks prior to discovering my favourite author/sage, whose voice carries the philosophical poise of literature’s greats, I’d walked away from my career, ready for a softer existence.

Deep, conversational, and insightful, a tribute to courage, simple things, and small moments, my heart connected. Brianna’s essays changed the way I think. They also inspired the personal work and self-love required to curate the life I desired. 

I find this book answers questions many people ask: Why aren’t we always logical? What gets in the way of our making effective decisions?

I first read this book when I started my consulting practice and realized I needed to combine psychology with philosophy in teaching critical thinking in professional settings. People want to understand why we can be unreasonable in the first place. Kahneman’s book helped me improve my own thinking, making me aware of the ways my previous experiences quickly provide interpretations of new experiences.

I find the ability to “hit the pause button” regarding my response to a specific situation and to ask myself, “Is my immediate, intuitive response useful or misleading me?” is one of my most important insights from this book.

The author covers the many biases we all hold and how they influence our every decision as well as our interpretation of our observations.

Someone once said, "It is far easier to entertain than it is to educate." What McRaney pulls off with shocking ease in this book is that he provides a little education in an entertaining fashion. He explains the complex in a simple, understandable, and entertaining fashion.

McRaney makes a perfect cut between the simple without being base and the intellectual without being too professorial. He takes real-life situations, places you in them, gives you what you think your reaction would be to them, and explains to you why you don't really react in the manner you think you do. He explains why you're not as self-aware or as smart as you think you are.