Here are 100 books that The Lean Startup fans have personally recommended if you like
The Lean Startup.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
The Smart Mission brings together NASA’s most important lessons on how people, knowledge, and systems shape complex projects.
Drawing on decades of experience at NASA—including my time as the agency’s first Chief Knowledge Officer—this book explains why mission success depends less on process and more on culture, learning, and collaboration.…
I am a scientist, educator, successful entrepreneur, and author. I believe that human civilization is threatened by the wonderful and dangerous technologies that we created in the last two centuries: fossil fuels, nuclear weapons, gene editing, AI, and social media. As a creator of technologies, I feel responsible that more hasn’t been done to properly control them. My current mission is to sound an alarm about the potential tyranny of technology through my novels, 100 Years to Extinction and the sequel, 12 Years to AI Singularity, on my website and on social media. While the recommended books on my list are nonfiction, my fictional story presents the science and technology accurately as nonfiction would.
As in my second recommendation, Harari adds the historical perspective to humanity’s survival.
The coming battle with AI is just the latest for humans. One hundred thousand years ago, at least six humanoid species inhabited the Earth and battled for survival. Today there is just one. Us. Homo sapiens.
Harari does a beautiful job of explaining how our species succeed in the battle for dominance. He describes how our foraging ancestors come together to create cities and kingdoms; how did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism?
We need to understand our past to properly control our future with AI.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
As a child, I often wondered why people behave as they do, think and believe in certain ways, and/or rationalize away their behavior, ranging from the criminal to the bizarre. I have researched and studied the mind for nearly fifty years now. I have written or co-authored more than twenty books on the subject.
My new book, Mind Training, co-authored with my wife and student of over thirty years, is the culmination of everything we’ve learned. In reality, it's a story that crosses over many disciplines, cites over 200 studies, offers multiple tools for empowerment in every chapter, and does so in the personable and friendly manner that my co-author is so very good at doing.
Daniel Kahneman’s book is a must read for all who desire to understand their mind/brains and thereby maximize the use of the mind’s power over our lives.
In clear language, Daniel Kahneman illustrated the heuristic shortcuts that often limit our understanding and predispose our actions. We all hold onto outdated psychological mechanisms that create self-imposed limitations, and in doing so, we can find ourselves living out self-limiting lives.
Kahneman does an excellent job at showing us how we think we understand what we really don’t. His transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
The Smart Mission brings together NASA’s most important lessons on how people, knowledge, and systems shape complex projects.
Drawing on decades of experience at NASA—including my time as the agency’s first Chief Knowledge Officer—this book explains why mission success depends less on process and more on culture, learning, and collaboration.…
I am, first and foremost, someone who cares deeply about the world, people, and learning. I have been passionate about ideas, curiosity, and innovation since I was a child and since starting our company and writing four books, have had the privilege of helping over 400 organizations and 700,000 people to unlock their genius by not being experts but by being curious about the world around them and other people. I am also a teacher, speaker, and community volunteer who is keen to help people find their own unique brilliance.
I love this book because it is all about how we show up each day and how we engage the world.
I am particularly keen on the idea that we can choose to be open to learning new things, meeting new people, and making a difference…in other words, we can choose to “grow” …or we can choose to stand still.
And I hope that I will never stop wanting to know more, read more, learn, and try to make a difference.
From the renowned psychologist who introduced the world to “growth mindset” comes this updated edition of the million-copy bestseller—featuring transformative insights into redefining success, building lifelong resilience, and supercharging self-improvement.
“Through clever research studies and engaging writing, Dweck illuminates how our beliefs about our capabilities exert tremendous influence on how we learn and which paths we take in life.”—Bill Gates, GatesNotes
“It’s not always the people who start out the smartest who end up the smartest.”
After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this…
I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.
Amazon’s approach to product and business building has always fascinated me, but this book made me rethink decision-making. Writing a press release before developing a product forces clarity, focus, and customer obsession before anything else. I immediately applied this to my own work, and it changed how I build products.
It’s not just a book about Amazon; it’s about thinking big while sweating the details. I kept nodding along, seeing parallels between their approach and the best teams I’ve worked with. If you want to create products that matter, this book gives you the blueprint.
'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor
Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.
Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
I learned about leadership and building organizations in a volunteer, community-based organization growing up. I ran my first leadership workshop as an 18-year-old for 15-16-year-old kids, and at its peak, led a passionate group of 200+ kids. I then woke up from that dream into a “real job” as a product manager in a company selling products like bath soap and shampoo, and later as a strategy consultant. It was there that I noticed the significant pain people were experiencing in the corporate world, and I realized I could help leaders build organizations where both the business and its people could thrive.
This book by Noam Wasserman brought scientific rigor to the difficult, often painful decisions entrepreneurs face. Wasserman was one of the first to deeply analyze these challenges, and I found his approach innovative.
I was particularly impressed by his creative method of gathering data—founders who were too busy to fill out traditional surveys were drawn in by an executive compensation benchmarking survey, only to find that 90% of the questions fed directly into his research.
Often downplayed in the excitement of starting up a new business venture is one of the most important decisions entrepreneurs will face: should they go it alone, or bring in cofounders, hires, and investors to help build the business? More than just financial rewards are at stake. Friendships and relationships can suffer. Bad decisions at the inception of a promising venture lay the foundations for its eventual ruin. The Founder's Dilemmas is the first book to examine the early decisions by entrepreneurs that can make or break a startup and its team. Drawing on a decade of research, Noam Wasserman…
I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.
This is a compelling and fast-paced read about how you can develop a compelling pitch that will convince people to back you. Whether you are looking for investors, customers, business partners, or employees, knowing how to pitch your ideas in a compelling way is absolutely essential. This book dives deep into that challenge with tons of ideas and advice.
'This remarkable book can be your secret weapon for bringing your idea to life.' DAN PINK, bestselling author of Drive
'Whether you want to get ahead inside a company or build a startup from the ground up, this fascinating book is a must-read.' REID HOFFMAN, co-founder of LinkedIn
'A super-readable and actionable look at how to make your ideas take flight. Whether you're pitching a brand new startup or an idea for your company's next product, you'll find a wealth of insights and stories throughout.' MIKE KRIEGER, co-founder of Instagram
I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.
As a professor at Harvard Business School, Eisenmann has taught a generation of entrepreneurs how to launch and scale businesses. He has then watched as some of these promising businesses fail. This book explores the 6 major patterns of failure in entrepreneurial ventures, shows how they play out in the real world, and gives you the tool to avoid a similar fate.
If you want your startup to succeed, you need to understand why startups fail.
“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way
Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it.
So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the…
I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.
So many entrepreneurs work endless hours without finding a way to monetize their work. They achieve success on paper, but don’t actually reap the financial benefits. This book provides a roadmap to monetize your talents in a number of ways – from building your brand to figuring out how to get people to pay for your services.
It's no secret that the world of work has changed, and we're shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a sideline.
But there's a major obstacle professionals face when they contemplate taking the leap: how to actually make money doing what they love. You may have incredible talent and novel ideas, but figuring out how to get started, building your reputation in a…
