Book description
Although 'grassroots' conjures up images of independent citizen organizing, much mass participation today is sponsored by elite consultants working for corporations and powerful interest groups. This book pulls back the curtain to reveal a lucrative industry of consulting firms that incentivize public activism as a marketable service. Edward Walker illustrates…
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Why read it?
1 author picked Grassroots for Hire as one of their favorite books. Why do they recommend it?
There has been more “grassroots” advocacy in the last 25 years than during any 25-year period in U.S. history. The Black Lives Matter, pro-Trump, anti-Trump, New Christian Right, and Tea Party movements are some of the biggest mass movements in our history.
When most people hear the word “grassroots,” they think of ordinary citizens mobilizing, marching, or protesting on important issues. But in this book, sociologist Edward Walker shows us that behind many instances of seemingly “grassroots” advocacy are legions of political consultants who sell their ability to mobilize ordinary citizens to their wealthy clients, including giant corporations and business-oriented…
From Anthony's list on lobbying and advocacy in the United States.
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