Here are 100 books that A Behavioral Approach to Asset Pricing fans have personally recommended if you like A Behavioral Approach to Asset Pricing. Book DNA is a community of 13,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Optimally Irrational: The Good Reasons We Behave the Way We Do

Enrico G. De Giorgi Author Of Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

From my list on diving into the next generation of behavioral finance.

Why am I passionate about this?

I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.  

Enrico's book list on diving into the next generation of behavioral finance

Enrico G. De Giorgi Why Enrico loves this book

From this book, I learned that cognitive errors and human misbehaviours are not necessarily in contradiction to rationality.

It taught me that the generally negative perspective on psychological mechanisms provided by behavioural economics is limited. By contrast, a deeper understanding of what rationality means is needed. This book enriched my own way of analyzing how psychological factors impact daily decisions.

By Lionel Page ,

Why should I read it?

2 authors picked Optimally Irrational as one of their favorite books, and they share why you should read it.

What is this book about?

For a long time, economists have assumed that we were cold, self-centred, rational decision makers - so-called Homo economicus; the last few decades have shattered this view. The world we live in and the situations we face are of course rich and complex, revealing puzzling aspects of our behaviour. Optimally Irrational argues that our improved understanding of human behaviour shows that apparent 'biases' are good solutions to practical problems - that many of the 'flaws' identified by behavioural economics are actually adaptive solutions. Page delivers an ambitious overview of the literature in behavioural economics and, through the exposition of these…


If you love A Behavioral Approach to Asset Pricing...

Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of A Wealth of Well-Being: A Holistic Approach to Behavioral Finance

Enrico G. De Giorgi Author Of Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

From my list on diving into the next generation of behavioral finance.

Why am I passionate about this?

I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.  

Enrico's book list on diving into the next generation of behavioral finance

Enrico G. De Giorgi Why Enrico loves this book

The book was, for me, an inspiring journey and an enriching learning experience. While conventional behavioral finance tends to analyze deviations from rationality within economic decisions, this book diverges, offering a holistic behavioral framework.

I like that the book views individuals not merely as economic agents but as complete beings, with financial well-being acting as a gauge for overall life prosperity. I believe that Prof. Statman's third generation of behavioral finance represents a paradigm shift towards a constructive scientific approach. I fully share its primary objective to empower individuals in their pursuit of personal fulfillment and satisfaction.

By Meir Statman ,

Why should I read it?

3 authors picked A Wealth of Well-Being as one of their favorite books, and they share why you should read it.

What is this book about?

Unravel the complex relationship between finances and life well-being

In A Wealth of Well-Being: A Holistic Approach to Behavioral Finance, Professor Meir Statman, established thought leader in behavioral finance, explores how life well-being, the overarching aim of individuals in the third generation of behavioral finance, is underpinned by financial well-being, and how life well-being extends beyond financial well-being to family, friendship, religion, health, work, and education.

Combining recent scientific findings by scholars in finance, economics, law, medicine, psychology, and sociology with real-life stories at the intersection of finances and life, this book allows readers to clearly see how finances are…


Book cover of Sludge: What Stops Us from Getting Things Done and What to Do about It

Enrico G. De Giorgi Author Of Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

From my list on diving into the next generation of behavioral finance.

Why am I passionate about this?

I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.  

Enrico's book list on diving into the next generation of behavioral finance

Enrico G. De Giorgi Why Enrico loves this book

As a mathematician, I learned that constraints could push us away from optimality. Well, we still seek for optimality, but under constraints we can only be worse off than without. Reading this book, I learned that our life has plenty of unnecessary constraints that Prof. Sunstein calls sludge.

This book was a revelation because I was always tempted to consider misbehavior as a lack of judgment, self-control, etc. However, this book gave me a different perspective. Maybe as human beings, we strive for optimality, but the many constraints out there do not always allow us to act like a Homo Economicus. 

By Cass R. Sunstein ,

Why should I read it?

1 author picked Sludge as one of their favorite books, and they share why you should read it.

What is this book about?

The New York Times–bestselling author of Nudge reveals how we became so burdened by red tape and unnecessary paperwork—and why we must do better.

“If nudges have a mortal enemy, or perhaps the equivalent of antimatter to matter, it’s ‘sludge’.” —Forbes

We’ve all had to fight our way through administrative sludge—filling out complicated online forms, mailing in paperwork, standing in line at the motor vehicle registry. This kind of red tape is a nuisance, but, as Cass Sunstein shows in Sludge, it can also impair health, reduce growth, entrench poverty, and exacerbate inequality. Confronted by sludge, people just give up—and…


If you love Hersh Shefrin...

Book cover of The Tao of Poison

The Tao of Poison by Isham Cook,

A poisonous maiden, a Daoist sex cult, and a violent insurgency.

The polyandrous Yan family in China's rural Shaanxi Province takes in two carpenter brothers. When one brother is convicted of murder after killing their neighbor in a dispute, a constable threatens to expose the family's rumored polyandry and extorts…

Book cover of Prospect Theory: For Risk and Ambiguity

Enrico G. De Giorgi Author Of Behavioral Finance for Private Banking: From the Art of Advice to the Science of Advice

From my list on diving into the next generation of behavioral finance.

Why am I passionate about this?

I’m a Swiss researcher and university professor who applies mathematics and psychology to build quantitative models for financial decision-making. Most of my scientific contributions belong to a field of research called behavioral finance, that is, the study of how psychology affects financial decisions. I love mathematics, and I am fascinated by its ability to describe complex mechanisms, including those that generate human behavior.  

Enrico's book list on diving into the next generation of behavioral finance

Enrico G. De Giorgi Why Enrico loves this book

This book is certainly the most technical among my favorites. However, I cannot resist listing it here because I really love it. Honestly, I highly esteem Peter Wakker, and I learned tremendously much from his scientific papers. Therefore, I read this book with high expectations, and these were fully fulfilled.

I learned from this book what prospect theory is and how it developed. I learned Prof. Wakker’s view on decision theory, and this strongly shaped my personal understanding of many decision-theoretical problems.

By Peter P. Wakker ,

Why should I read it?

1 author picked Prospect Theory as one of their favorite books, and they share why you should read it.

What is this book about?

Prospect Theory: For Risk and Ambiguity, provides a comprehensive and accessible textbook treatment of the way decisions are made both when we have the statistical probabilities associated with uncertain future events (risk) and when we lack them (ambiguity). The book presents models, primarily prospect theory, that are both tractable and psychologically realistic. A method of presentation is chosen that makes the empirical meaning of each theoretical model completely transparent. Prospect theory has many applications in a wide variety of disciplines. The material in the book has been carefully organized to allow readers to select pathways through the book relevant to…


Book cover of Finding Alpha

Pim van Vliet Author Of High Returns from Low Risk

From my list on change the way you think about risk and return.

Why am I passionate about this?

I’ve spent my career studying the paradox that low-risk investing can lead to high returns. As an author and a multi-billion-dollar fund manager, I’ve seen firsthand how markets reward patience, discipline, and avoiding unnecessary risks. These books shaped my thinking—challenging conventional wisdom, deepening my understanding of risk, and reinforcing why defensive investing works. I love uncovering ideas that go against the grain, especially when they’re backed by data. Whether you’re an investor or just fascinated by how we make decisions under uncertainty, these books will change the way you see markets—and maybe even the way you invest.

Pim's book list on change the way you think about risk and return

Pim van Vliet Why Pim loves this book

Reading this book was like finding a missing puzzle piece. Falkenstein challenges the sacred belief that higher risk leads to higher returns—a belief that never quite sat right with me. His work builds a compelling case for low-risk investing, showing that markets don’t always reward those who take the biggest bets.

I remember thinking, “Finally, someone is saying what the data has been whispering all along.” If you’ve ever questioned the conventional wisdom of finance, this book will change the way you think about risk and return.

By Eric Falkenstein ,

Why should I read it?

1 author picked Finding Alpha as one of their favorite books, and they share why you should read it.

What is this book about?

An innovative guide to finding alpha in a world where risk usually does not correlate with higher returns Finding Alpha is a practical guide to achieving alpha when conventional measures of risk rarely correlate with higher returns. To start, author Eric Falkenstein--a PhD who has also been a risk manager and portfolio manager--walks readers through the Capital Asset Pricing Model (CAPM), as well as other well-documented theories about risk and return, and explores how these theories measure up to current empirical evidence being documented by researchers and academics. Rounding out the discussion, Falkenstein outlines prominent real examples of alpha in…


Book cover of Asset Management: A Systematic Approach to Factor Investing

Ernest P. Chan Author Of Quantitative Trading: How to Build Your Own Algorithmic Trading Business

From my list on quantitative trading for beginners.

Why am I passionate about this?

A noted quantitative hedge fund manager and quant finance author, Ernie is the founder of QTS Capital Management and Predictnow.ai. Previously he has applied his expertise in machine learning at IBM T.J. Watson Research Center’s Human Language Technologies group, at Morgan Stanley’s Data Mining and Artificial Intelligence Group, and at Credit Suisse’s Horizon Trading Group. Ernie was quoted by Bloomberg, the Wall Street Journal, New York Times, Forbes, and the CIO magazine, and interviewed on CNBC’s Closing Bell program. He is an adjunct faculty at Northwestern University’s Master’s in Data Science program and supervises student theses there. Ernie holds a Ph.D. in theoretical physics from Cornell University.

Ernest's book list on quantitative trading for beginners

Ernest P. Chan Why Ernest loves this book

As the book’s name suggests, it focuses on factor investing – i.e. long-term investments. Example: what do you think is the real (inflation-adjusted) return of the US stock vs bond markets over time? What is the best way to hedge inflation? (The answer may surprise you!) Nevertheless, a trader will also find inspiration in many of the market themes discussed. Example: Why is a mean-reverting strategy equivalent to shorting realized volatility?

This book has even less math than my 1st book pick, since Andrew Ang used it for his investment class for MBAs. Andrew was a well-known finance professor at Columbia University (where Warren Buffet got his Master’s). He is now Head of BlackRock (AUM=$9.5T!) Systematic Wealth Solutions. I have exchanged emails with him, and he is very friendly and patient with questions.

By Andrew Ang ,

Why should I read it?

1 author picked Asset Management as one of their favorite books, and they share why you should read it.

What is this book about?

Stocks and bonds? Real estate? Hedge funds? Private equity? If you think those are the things to focus on in building an investment portfolio, Andrew Ang has accumulated a body of research that will prove otherwise.
In his new book Asset Management: A Systematic Approach to Factor Investing, Ang upends the conventional wisdom about asset allocation by showing that what matters aren't asset class labels but the bundles of overlapping risks they represent. Making investments is like eating a healthy diet, Ang says: you've got to look through the foods you eat to focus on the nutrients they contain. Failing…


If you love A Behavioral Approach to Asset Pricing...

Book cover of Big Ideas... For Small Businesses: Simple, Practical Tools and Tactics to Help Your Small Business Grow

Big Ideas... For Small Businesses by John Lamerton,

Big Ideas… for Small Businesses is a straight-talking, no-nonsense guide to growing a small business without sacrificing your lifestyle. Written by a former civil servant turned entrepreneur, the book challenges hustle culture and instead champions the idea of an "ambitious lifestyle business" - one that provides freedom and financial stability,…

Book cover of Studies in Tape Reading: A 1910 Classic on Tape Reading & Stock Market Tactics

Bo Yoder Author Of Optimize Your Trading Edge: Increase Profits, Reduce Draw-Downs, and Eliminate Leaks in Your Trading Strategy

From my list on helping you optimize your trading edge.

Why am I passionate about this?

I first fell in love with the markets when in 1995, I made more on 1 stock investment than I did working all winter in the freezing cold as a ski instructor. I see it as the world’s greatest game and it has given me a life of unparalleled freedom that I am eternally grateful for. Trading has allowed me to pursue my interests and go deep into behavioral psychology, economics, neurobiology, and would never have had the breakthroughs I have had like the Bottega method for AI or the Myalolipsis technique for developing effortless, unshakable self-discipline if I hadn’t been an active trader.

Bo's book list on helping you optimize your trading edge

Bo Yoder Why Bo loves this book

The markets are always changing. My ability to maintain performance for over 25+ years I believe comes from my deep foundation in the universal principles that drive market prices.

This book was pivotal in my understanding that some things never change. It is a bit difficult to get through, since it was written in the early 1900s. I think the strangeness of the language forced me to really think through and understand the lessons the book teaches.

In my experience, mental strengthening is step #1. 

Then you need to learn the art of behavioral analysis and economic psychology if you want to be able to consistently understand why markets move so you can begin to forecast those movements…

This book is a great place to get that process started.

By Rollo Tape , Richard DeMille Wyckoff ,

Why should I read it?

1 author picked Studies in Tape Reading as one of their favorite books, and they share why you should read it.

What is this book about?

Rollo Tape is the colorful pen name of Richard D. Wyckoff. This 1910 classic on tape reading and stock market tactics is by one of its most astute students. Wyckoff for many years was a publisher of the Ticker Magazine which was later changed to The Magazine of Wall Street. He contributed more to the study of price movements than anyone else in America.


Book cover of Mixed Signals: How Incentives Really Work

John A. List Author Of The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale

From my list on changing the world and/or yourself.

Why am I passionate about this?

My passion is using field experiments to explore economic questions. Since the early 1990s I have generated more than 200 papers published in academic journals using the world as my lab. That’s what we do as academics. The problem is that locked away in these journals is an enormous amount of wisdom and insights that can not only help the realm of academia, but also change the world as we know it. The brilliant authors of these books unlock the ideas and knowledge found in the academic papers that are full of jargon and math, aimed towards a narrow audience, and put them in language aimed towards the masses where real change can be implemented.  

John's book list on changing the world and/or yourself

John A. List Why John loves this book

Many people are now aware of the power of incentives. However, it is not hard to find examples of times when incentives and signals do not align.

Take an example addressed in this book: organizations highlight teamwork but use individual incentives. Incentives and signals can help you achieve your goals, but you must make sure that incentives are signally what you intend.

My co-author of The Why-Axis and many academic papers, Uri Gneezy, combines learnings from behavioral economics, game theory, psychology, and fieldwork to teach you to do just that. You will learn how to ensure that your incentives send the signal that you want. 

By Uri Gneezy ,

Why should I read it?

1 author picked Mixed Signals as one of their favorite books, and they share why you should read it.

What is this book about?

An informative and entertaining account of how actions send signals that shape behaviors and how to design better incentives for better results in our life, our work, and our world

Incentives send powerful signals that aim to influence behavior. But often there is a conflict between what we say and what we do in response to these incentives. The result: mixed signals.

Consider the CEO who urges teamwork but designs incentives for individual success, who invites innovation but punishes failure, who emphasizes quality but pays for quantity. Employing real-world scenarios just like this to illustrate this everyday phenomenon,…


Book cover of Thinking, Fast and Slow

Haywood Spangler Author Of Reasoning for Business

From my list on critical thinking books for the intellectually curious.

Why am I passionate about this?

I am the founder and principal of Work & Think, LLC., and help clients make complex decisions that include a realistic understanding of uncertainty. My Spangler Ethical Reasoning Assessment® (SERA®) is used across industries and around the world, enabling individuals to combine critical thinking and values to make complex decisions. I am a frequent keynote speaker, a corporate consultant, a researcher, and an author. My new book is Reasoning for Business. Learn more at my website.

Haywood's book list on critical thinking books for the intellectually curious

Haywood Spangler Why Haywood loves this book

I find this book answers questions many people ask: Why aren’t we always logical? What gets in the way of our making effective decisions?

I first read this book when I started my consulting practice and realized I needed to combine psychology with philosophy in teaching critical thinking in professional settings. People want to understand why we can be unreasonable in the first place. Kahneman’s book helped me improve my own thinking, making me aware of the ways my previous experiences quickly provide interpretations of new experiences.

I find the ability to “hit the pause button” regarding my response to a specific situation and to ask myself, “Is my immediate, intuitive response useful or misleading me?” is one of my most important insights from this book.

By Daniel Kahneman ,

Why should I read it?

51 authors picked Thinking, Fast and Slow as one of their favorite books, and they share why you should read it.

What is this book about?

The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions

'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics
'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times

Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…


If you love Hersh Shefrin...

Book cover of Sexy Selfie Nation: Standing Up for Yourself in Today's Toxic, Sexist Culture

Sexy Selfie Nation by Leora Tanenbaum,

The problem is not with the actions young women take but with the toxic, sexist conditions they are responding to.

Tanenbaum found, based on six years of interviews with young people ages 14-30, that young women are navigating a culture littered with gendered dress codes, revenge porn, and sexually explicit…

Book cover of Getting Price Right: The Behavioral Economics of Profitable Pricing

Jeet Mukherjee Author Of Pricing with Confidence: Ten Rules for Increasing Profits and Staying Ahead of Inflation

From my list on make an impact in your organization through pricing.

Why am I passionate about this?

I’ve been working in value-based pricing for over 20 years and I’ve seen firsthand how it can transform a company’s profits when done right and executed properly through sales. While the specific strategies and tactics vary across industries, company size, and product offerings, many of the foundations and logic behind those strategies can be learned, and must be understood in order to grow a company’s revenue and profit growth in today’s markets. I’d love to connect about any of these topics – feel free to reach out on LinkedIn!

Jeet's book list on make an impact in your organization through pricing

Jeet Mukherjee Why Jeet loves this book

This book takes a deeper look into the psychology of choices and pricing.

It helps provide more context and understanding around some familiar tactics and what drives buyer’s decisions. While price setting can be a technical activity, leaders need to understand the softer/behavioral skills to sell that price both internally and externally. Both components are important in order to get your pricing right.

By Gerald Smith ,

Why should I read it?

1 author picked Getting Price Right as one of their favorite books, and they share why you should read it.

What is this book about?

Winner, 2022 Leonard L. Berry Marketing Book Award, American Marketing Association

How do leaders, managers, and proprietors go about the essential task of setting prices? What biases enter into this process, and why? How can a business debias its price setting to become more productive, strategic, and profitable?

Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-a firm's or manager's pricing orientation-results in a better long-term pricing strategy. He explores how pricing actually happens in practice and shows…


Book cover of Optimally Irrational: The Good Reasons We Behave the Way We Do
Book cover of A Wealth of Well-Being: A Holistic Approach to Behavioral Finance
Book cover of Sludge: What Stops Us from Getting Things Done and What to Do about It

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