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Book cover of Nudge: Improving Decisions about Health, Wealth, and Happiness
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Why We Buy

By Paco Underhill ,

Book cover of Why We Buy: The Science of Shopping
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Influence

By Robert B. Cialdini ,

Book cover of Influence: Science and Practice
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Consumers' Imperium

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Book cover of Consumers' Imperium: The Global Production of American Domesticity, 1865-1920
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Brand Hijack

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Book cover of Brand Hijack: Marketing Without Marketing
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Buying Power

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Book cover of Buying Power: A History of Consumer Activism in America
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Consumption Takes Time

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Book cover of Consumption Takes Time: Implications for Economic Theory
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A Consumers' Republic

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Book cover of A Consumers' Republic: The Politics of Mass Consumption in Postwar America
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Consumer Tribes

By Bernard Cova , Robert Kozinets , Avi Shankar

Book cover of Consumer Tribes
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The Culture Code

By Clotaire Rapaille ,

Book cover of The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do