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Consumer psychology -
Marketing strategy -
Creating brands that people love -
Why we buy and what brands “mean” -
Brainy branding that results in buying -
To keep an AI researcher awake at night -
Privacy and surveillance that won't grow obsolete -
How technology affects your human rights -
Future technologies and the ethics of AI -
Marketing to help you truly engage your audience -
The battle between democracy and oligarchy -
Helping people get people to take action -
How we make decisions and to make better ones -
Psychology's impact on economics and finance -
Word of mouth marketing -
The political power of contemporary finance -
Making sense of the madness of advertising -
A vision of a near future society in trouble -
The perils facing democracy -
Books for global business leaders