Here are 6 books that How Google Works fans have personally recommended if you like How Google Works. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of No Rules Rules: Netflix and the Culture of Reinvention

Leon Purton Author Of The Ignited Leader

From my list on leaders who Google how to be a good leader.

Why am I passionate about this?

I’ve seen the benefit of investing in awareness about how you can improve in leadership. I am a military veteran with two decades of experience in leading teams in high-stress environments. I’ve seen military leadership at its strongest and at its weakest. I’ve since led multi-million dollar projects and seen the value of investing in leadership and developing a culture of high-performance. For over 100 weeks, I researched and wrote a series of blog articles titled Leadership Sparks. The goal was to be able to create a spark with my words in someone else's mind. To pass the small ignition point of leadership growth to them. 

Leon's book list on leaders who Google how to be a good leader

Leon Purton Why Leon loves this book

Everyone loves Netflix. But I love their story more. If the conditions are right, your business could look very different. The Netflix way showed me the importance of the statement ‘hire good people and get out of their way'. Whilst that comment is simple, building a company that allows that is more complicated.

This book challenged the way I viewed organizational structure and innate bureaucracies. Reed describes some simple philosophies that provide a contrast to the status quo. I love the challenge of this book to traditional success.

By Reed Hastings , Erin Meyer ,

Why should I read it?

6 authors picked No Rules Rules as one of their favorite books, and they share why you should read it.

What is this book about?

Hard work is irrelevant. Be radically honest. Adequate performance gets a generous severance. And never, ever try to please your boss.

These are some of the ground rules if you work at Netflix. They are part of a unique cultural experiment that explains how the company has transformed itself at lightning speed from a DVD mail order service into a streaming superpower - with 125 million fervent subscribers and a market capitalisation bigger than Disney.

Finally Reed Hastings, Netflix Chairman and CEO, is sharing the secrets that have revolutionised the entertainment and tech industries. With INSEAD business school professor Erin…


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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of Working Backwards: Insights, Stories, and Secrets from Inside Amazon

Michael Cerdá Author Of Build Something: A Journey of Hard-won Lessons and Impactful Outcomes

From my list on build great leadership innovation culture.

Why am I passionate about this?

I’ve spent my career building products, scaling companies, and leading teams through the highs and lows of entrepreneurship. I know firsthand how challenging it is to take an idea and turn it into something real—whether that’s a product, a company, or a movement. The books on this list have shaped my approach to leadership, innovation, and resilience. They’ve helped me navigate tough decisions, build stronger teams, and think bigger. I’m passionate about sharing these insights because I believe great builders aren’t just born—they’re made. If you’re looking to create something meaningful, these books will push you, challenge you, and inspire you to build something great.

Michael's book list on build great leadership innovation culture

Michael Cerdá Why Michael loves this book

Amazon’s approach to product and business building has always fascinated me, but this book made me rethink decision-making. Writing a press release before developing a product forces clarity, focus, and customer obsession before anything else. I immediately applied this to my own work, and it changed how I build products.

It’s not just a book about Amazon; it’s about thinking big while sweating the details. I kept nodding along, seeing parallels between their approach and the best teams I’ve worked with. If you want to create products that matter, this book gives you the blueprint.

By Colin Bryar , Bill Carr ,

Why should I read it?

4 authors picked Working Backwards as one of their favorite books, and they share why you should read it.

What is this book about?

'Essential for any leader in any industry' - Kim Scott, bestselling author of Radical Candor

Working Backwards gives an insider's account of Amazon's approach to culture, leadership and best practices from two long-time, top-level Amazon executives.

Colin Bryar and Bill Carr joined Amazon in the late 90s. Their time at the company covered a period of unmatched innovation that brought products and services - including Kindle, Amazon Prime, Amazon Echo and Alexa, and Amazon Web Services - to life. Through the story of these innovations they reveal the principles and practices that drive Amazon's success.

Through their wealth of experience…


Book cover of Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

Marty Cagan Author Of Empowered: Ordinary People, Extraordinary Products

From my list on building a strong technology organization.

Why am I passionate about this?

Marty Cagan has been working on and with technology-powered empowered product teams for his entire career. Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett-Packard, Netscape Communications, and eBay. As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe. Marty is the author of INSPIRED: How To Create Tech Products Customers Love, and EMPOWERED: Ordinary People, Extraordinary Products.

Marty's book list on building a strong technology organization

Marty Cagan Why Marty loves this book

Apple is the most secretive commercial company I know.  Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings.  My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far).  Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and insights.

By Ken Kocienda ,

Why should I read it?

1 author picked Creative Selection as one of their favorite books, and they share why you should read it.

What is this book about?

Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final years the Steve Jobs era.

Ken Kocienda offers an inside look at Apple's creative process. For fifteen years, he was on the ground floor of the company as a specialist, responsible for experimenting with novel user interface concepts and writing software for products including the iPhone, the iPad, and the…


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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of Leaders Eat Last: Why Some Teams Pull Together and Others Don't

David Worrell Author Of The Entrepreneur's Guide to Financial Statements

From my list on building culture, teamwork, and leadership.

Why am I passionate about this?

Entrepreneurs have a tough lot in life. We dream of creating value for others, yet we are often cursed to pay a huge price in our own lives. My experience as an entrepreneur is no different – I struggled through three mediocre business startups, learning a little bit more with each one. Along the way, I have put my lessons learned into writing: textbooks, how-to guides and even cover stories for Entrepreneur magazine. Combining my own experience and the best advice from other entrepreneurs, I have systematically improved my current company… and have finally broken free of the curse! Now I love to share my experience with other business owners like you!

David's book list on building culture, teamwork, and leadership

David Worrell Why David loves this book

Building a great company and a great team takes more than love and data. In Leaders Eat Last, I learned the science behind why we join teams, why we leave a team, and how to build a team where people want to stay.

It turns out that being a part of a team is in our DNA. Literally. We have survived as a species by working together, and our brains produce pleasure chemicals when we are standing shoulder to shoulder with a co-worker.

But that’s not what makes this book great. Simon Sinek references both large companies and the military to make his case. Among other thoughtful insights, Sinek argues that the dedication, drive, and sacrifice that make the Air Force such a formidable team can be similarly created within work teams and companies. 

This is a must-read if you want to really understand why and how we work together…

By Simon Sinek ,

Why should I read it?

5 authors picked Leaders Eat Last as one of their favorite books, and they share why you should read it.

What is this book about?

Leadership is not a rank, it is a responsibility. Leadership is not about being in charge, it is about taking care of those in your charge.

When we take care of our people, our people will take care of us. They will help see that our cause becomes a reality.

In Leaders Eat Last, Simon Sinek, internationally bestselling author of Start With Why, investigates these great leaders from Marine Corps Officers, who don't just sacrifice their place at the table but often their own comfort and even their lives for those in their care, to the heads of big business…


Book cover of The Search

Elad Segev Author Of Google and the Digital Divide

From my list on social impact of big tech companies.

Why am I passionate about this?

I am a professor of International Communication at Tel Aviv University. I am fascinated by the complex relationship between information and power. In my studies I often use cross-national comparisons to understand how information helps us to develop identities and cultures. I am also very interested in technology: What are the latest technological developments? How do people use them to gain power? What are the consequences of technology use on our lives? In my books, I try to share this passion with the readers and address these questions with the hope of making our world a more equal and peaceful place.

Elad's book list on social impact of big tech companies

Elad Segev Why Elad loves this book

This book focuses on the story of the rise of Google. Reading it helped me realize how massive its influence is on our lives in every possible way.

One concept that particularly captured my attention was the “Database of Intentions.” By searching in Google, we feed its algorithms with our identity, wishes, and desires. Eventually, the algorithm is designed to predict or even tell us who we are and what we would like. Although it was written in 2006, the recent rise of AI technologies makes those claims relevant more than ever before.

By John Battelle ,

Why should I read it?

1 author picked The Search as one of their favorite books, and they share why you should read it.

What is this book about?

The rise of Google is one of the most amazing stories of our time. Jumping into the search industry long after Yahoo!, AltaVista, Lycos, and other competitors, Google offered a radical new approach to search, redefined the idea of viral marketing, and in just seven years became the largest IPO in the history of Silicon Valley. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job-hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded…


Book cover of Burn Book: A Tech Love Story

Ann Nocenti Author Of The Seeds

From my list on books that sweep you into another person’s delightful mind.

Why am I passionate about this?

I’m a storyteller. I’ve told stories through journalism, theater, film, and comics. When I was the editor of a film magazine, Scenario: “The Magazine of the Art of Screenwriting” I interviewed filmmakers about the craft of telling a great story. As a journalist, I love original sources and voices, for the way they tell a personal version of history. They say history is told by the winners. I prefer the reverse angle—history told, not by the “losers” but by true, strong, authentic voices. I somehow want to read, reveal, recommend, and illuminate marginalized voices.

Ann's book list on books that sweep you into another person’s delightful mind

Ann Nocenti Why Ann loves this book

Kara Swisher has spent decades writing about and reporting on the tech kings of the world, including Elon Musk, Bill Gates, and others. Her insights into the rise of tech giants from the early 1990s to the present illuminate the forces that have shaped our world

I loved Swisher’s insight into these powerful men. She’s blunt, funny, and direct in how she exposes their flaws, and the book feels like it’s written by someone who understands and is fed up with these white, controlling male demigods of tech. I imagine the book’s title refers to how she’s burning all bridges by telling all.

As a journalist who was raised pre-internet, I could deeply relate to Swisher’s outrage in lines such as “What struck me was how easily people could be manipulated by fear and rage, and how facts could be destroyed without repercussions.”

By Kara Swisher ,

Why should I read it?

3 authors picked Burn Book as one of their favorite books, and they share why you should read it.

What is this book about?

Instant New York Times Bestseller

From award-winning journalist Kara Swisher comes a witty, scathing, but fair accounting of the tech industry and its founders who wanted to change the world but broke it instead.

“Swisher, the bad-ass journalist and OG chronicler of Silicon Valley…takes no prisoners in this highly readable look at the evolution of the digital world…Bawdy, brash, and compulsively thought-provoking, just like its author, Burn Book sizzles” (Booklist, starred review).

Part memoir, part history, Burn Book is a necessary chronicle of tech’s most powerful players. From “the queen of all media” (Walt Mossberg, The Wall Street Journal), this…


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Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she…

Book cover of No Rules Rules: Netflix and the Culture of Reinvention
Book cover of Working Backwards: Insights, Stories, and Secrets from Inside Amazon
Book cover of Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs

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