Book description
Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final…
Why read it?
1 author picked Creative Selection as one of their favorite books. Why do they recommend it?
Apple is the most secretive commercial company I know. Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings. My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far). Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and…
From Marty's list on building a strong technology organization.
If you love Creative Selection...
Aggressor
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
Want books like Creative Selection?
Our community of 12,000+ authors has personally recommended 31 books like Creative Selection.
Share your top 3 reads of 2025!
And get a beautiful page showing off your 3 favorite reads.
1,210
readers submitted
so far, will you?
📚 If you like Creative Selection, you might also like...
Old Man Country
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
Lane and the Inventor
A grumpy-sunshine, slow-burn, sweet-and-steamy romance set in wild and beautiful small-town Colorado. Lane Gravers is a wanderer, adventurer, yoga instructor, and social butterfly when she meets reserved, quiet, pensive Logan Hickory, a loner inventor with a painful past.
Dive into this small-town, steamy romance between two opposites who find love…
