Book description
Hundreds of millions of people use Apple products every day; a few thousand work on Apple's campus in California; but only a handful sit at the drawing board. Creative Selection recounts the life of one of the few behind the scenes, a highly-respected software engineer who worked in the final…
Why read it?
1 author picked Creative Selection as one of their favorite books. Why do they recommend it?
Apple is the most secretive commercial company I know. Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings. My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far). Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and…
From Marty's list on The best books on building a strong technology organization.
If you love Creative Selection...
December on 5C4
Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!
On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…
Want books like Creative Selection?
Our community of 13,000+ authors has personally recommended 33 books like Creative Selection.
Share your top 3 reads of 2026!
And get a beautiful page showing off your 3 favorite reads.
164
readers submitted
so far, will you?
📚 If you like Creative Selection, you might also like...
The Tao of Poison
A poisonous maiden, a Daoist sex cult, and a violent insurgency.
The polyandrous Yan family in China's rural Shaanxi Province takes in two carpenter brothers. When one brother is convicted of murder after killing their neighbor in a dispute, a constable threatens to expose the family's rumored polyandry and extorts…
Big Ideas... For Small Businesses
Big Ideas… for Small Businesses is a straight-talking, no-nonsense guide to growing a small business without sacrificing your lifestyle. Written by a former civil servant turned entrepreneur, the book challenges hustle culture and instead champions the idea of an "ambitious lifestyle business" - one that provides freedom and financial stability,…
