Here are 100 books that The Tanning of America fans have personally recommended if you like
The Tanning of America.
Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.
In 2016, I finished a book that had been three years in the making. I interviewed hundreds of snipers and spent some 9,000 hours wading through neuroscientific research papers. While my own background as a Chemical Engineer helped, it also became a deep dive into a world that opened my eyes. We are on the cusp of understanding what makes us tick as humans, and if we succeed in cracking that, we will become truly unstoppable. Simply put, we are all born, and we will all die, but we now have the power to comprehend the real reason the first event happened before the second one did.
We all want to know why success happens in the hope that we will be able to avoid the pitfalls that make it fail to materialize. This book suggests that those who succeed have an advantage that is circumstantial. This seems discouraging, but it is also empowering.
When circumstances and the environment create such a compelling case for success, we can better understand what to do to succeed in life. This book has popularized the 10,000-hours ‘rule’ where expertise in anything can be achieved by that number of hours of practice. Ignore that advice.
There are real caveats behind it that Gladwell fails to mention. Focus, instead, on what you need to have, who you must surround yourself with, and what actions you have to undertake to make success happen for you.
In the past decade, Malcolm Gladwell has written three books that have radically changed how we understand our world and ourselves: The Tipping Point, Blink, and Outliers. Regarded by many as the most gifted and influential author and journalist in America today, Gladwell has the rare ability to connect with audiences of tremendously varied interests. There are over 10 million copies of his books in print. Now, Gladwell's landmark investigations into the world around us are collected together for the first time. Beautifully repackaged and redesigned, with newly added illustrations throughout each book, COLLECTED is a perfect treasury of prose…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I am a professor at Cornell University who struggles with the meaning of individual action in the face of looming crises—be they plastics and litter, or climate. The idea of Network Climate Action bubbled up one morning as a way to magnify individual actions, such as eating a plant-rich diet, donating money to a climate organization, or joining in an advocacy group. Network Climate Action helps me achieve my role-ideals as a teacher, volunteer, friend, mom, and grandmother, and it gives meaning and happiness to my life. I live in beautiful Ithaca, NY, with my chosen family, which includes an Afghan artist and a Ukrainian mom and her two kids.
An important Network Climate Action is raising money for environmental and women’s health NGOs.
Although our fundraising efforts don’t all go viral, design principles derived from successful campaigns—such as the Ice Bucket Challenge—help us exploit the way power is leveraged over the internet.
In addition to connectivity or creating a feeling of community, “new power” campaigns encourage participants to customize ideas for their own context.
Arising in opposition to consumerist Black Friday and Cyber Monday, GivingTuesday is about donating money to nonprofits. Its heart-shaped logo is designed to be adapted for different causes, including climate.
Shortlisted for the Financial Times/McKinsey Business Book of the Year Award
“The best window I’ve seen into this new world.” —David Brooks, The New York Times
In this indispensable guide to navigating the twenty-first century, two visionary thinkers reveal how “new power” is reshaping politics, business, and life to be more open, participatory, and peer-driven. Here, Jeremy Heimans and Henry Timms reveal a new and compelling lens on the biggest stories of our age—from the out-of-nowhere victory of Donald Trump to the rise of mega-platforms like Facebook. They show the strength of new power—movements like #MeToo; platforms like…
I’ve spent the past ten years reporting and writing true crime narratives about teenagers and hate, first in The 57 Bus and now in Accountable. My research has led me into some fascinating places and has left me convinced that we cannot prevent what we don’t understand. In both books I found that the young people who harmed others weren’t the stereotypical grimacing loners I’d always associated with hate and extremism. Instead, they were imitating behaviors that we see all around us. Being young, with brains that aren’t fully developed in important ways, and lacking the life experience that teaches us a more nuanced understanding of the world, they are ripe for radicalization.
Jon Ronson has also written a highly entertaining book about extremism called Them, but I chose this one because it could just as well be called Us. Public shaming on the Internet is almost a sport at this point, but Ronson shows how, after the mob moves on, the target of the virtual stoning has to figure out how to put themselves back together and carry on.
A funny, readable romp, this book also asks the reader to think deeply about how morality plays out online and what we are saying when we use degradation and dehumanization as a way of communicating moral ideas.
From the Sunday Times top ten bestselling author of The Psychopath Test, a captivating and brilliant exploration of one of our world's most underappreciated forces: shame.
'It's about the terror, isn't it?' 'The terror of what?' I said. 'The terror of being found out.'
For the past three years, Jon Ronson has travelled the world meeting recipients of high-profile public shamings. The shamed are people like us - people who, say, made a joke on social media that came out badly, or made a mistake at work. Once their transgression is revealed, collective outrage circles with the force of a…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I’ve always been passionate about social justice as a writer and as an international human rights lawyer. I had worked on human rights, surveillance, and privacy for decades around the world, but it was when I first read about Cambridge Analytica back in 2017 that it felt personal – privacy is the gateway to our right to freedom of thought and opinion and Big Tech is increasingly acting as the gatekeeper to all our human rights. These books have all helped me to understand what the risks are and how to tackle them.
Privacy Is Power gets to the heart of why we should all be worried about encroachments on our privacy.
Carissa Veliz is a philosopher and a talented writer who brings complex and profound ideas to life on the page. Some writing about technology can feel dry and detached, but Veliz makes you understand viscerally how the impact of technology is a human, not a technological issue.
As the data economy grows in power, Carissa Veliz exposes how our privacy is eroded by big tech and governments, why that matters and what we can do about it.
The moment you check your phone in the morning you are giving away your data. Before you've even switched off your alarm, a whole host of organisations have been alerted to when you woke up, where you slept, and with whom. As you check the weather, scroll through your 'suggested friends' on Facebook, you continually compromise your privacy.
I spent my childhood in New York and my early adulthood in Chicago, which inspired my fascination with the histories of cities and how we can analyze their built environments to understand the culture, politics, and economy of these vital but complicated places. I wrote my first book about New York’s SoHo neighborhood to better understand how some former disinvested industrial areas became wealthy and gentrified and how artists became known as critical actors in the contemporary city. Since then, I’ve focused the bulk of my teaching and research on urban history. This list includes my favorite fiction and non-fiction titles about New York’s dynamic art scene. Enjoy!
The most famous chapter of the renowned book on New York history, Robert Caro’s The Power Broker, outlines how the Cross-Bronx Expressway gutted once thriving Bronx neighborhoods. Can’t Stop Won’t Stop shows how the global cultural phenomenon of hip-hop arose in the same borough two decades later.
Chang takes readers through public housing recreation rooms, South Bronx streets, and elevated subway lines where a group of musicians, visual artists, and dancers changed world culture. I especially love how the book illuminates how a specific place and time period made possible the development of this now ubiquitous artistic genre.
A history of hip-hop cites its origins in the post-civil rights Bronx and Jamaica, drawing on interviews with performers, activists, gang members, DJs, and others to document how the movement has influenced politics and culture.
I love hip hop. It’s basically poetry with a beat. I'm always thinking of literature in terms of rhythm and delivery. Creatively, my inspirations come from lyricists. I look at poets the same way. They accomplish wonderful feats with words. From years of listening to classic albums, I can feel the aliveness of a good verse. It’s also an element I try to tap into as a fiction writer. I'm a recipient of the 2023 Whiting Award and was also named an Emerging Writer Fellow at the Center for Fiction in 2018. My work has appeared in the Sewanee Review and Granta. He is the author of Stories from the Tenants Downstairs.
If you want a mix tape full of vibrant poets, this anthology has everybody and their mother.
Some of the cats I mentioned in the entries above plus Mahogany Browne, Fatima Ashgar, and so on. Word smiths respected by the literary scene and those hailed by the spoken word movement. If you're interested in the postmodern Hip-hop canon, this is the book for you.
Just as blues influenced the Harlem Renaissance and jazz influenced the Black Arts Movement, hip-hop's musical and cultural force has shaped the aesthetics of and given rise to a new generation of American poets. Edited by poets Kevin Coval, Nate Marshall, and Quraysh Ali Lansana, The Breakbeat Poets: New American Poetry in the Age of Hip-Hop is the first anthology of poetry from the hip-hop generation. The Breakbeat Poets are multigenerational and multiracial, employing traditional and wild style poetics to narrate a new landscape.
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I’m a Philadelphia-based journalist and new author. I’m the Editor at Large for Philadelphia Magazine and President of the Philadelphia Association of Black Journalists. As an openly Black gay journalist, I’ve headlined for speaking frankly about intersectional issues in society regarding race, LGBTQIA, and pop culture. Such experiences have awakened my consciousness as an underrepresented voice in the media and have pushed me to explore societal topics. My new book The Case for Cancel Culture, published by St. Martin's Press, is my way of staking my claim in the global conversation on this buzzworthy topic.
There are books that tell you about a subject and there are books that tell you about yourself and the subject.
Hubbard, a masterful writer, does the latter in this riveting manifesto that explores the complicated relationship of hip-hop culture and Black women’s experiences consuming it.
Reading it as a man gave me a mirror into how complicit we have been to several problematic trends related to gender, race, and the entertainment industry.
It’s more than just a reality check about sexism and misogynoir in hip-hop – but a call to action for all of us to do better and be better to the most vulnerable amongst us.
A "ride-or-die chick" is a woman who holds down her family and community. She's your girl that you can call up in the middle of the night to bail you out of jail, and you know she'll show up and won't ask any questions. Her ride-or-die trope becomes a problem when she does it indiscriminately. She does anything for her family, friends, and significant other, even at the cost of her own well-being. "No" is not in her vocabulary. Her self-worth is connected to how much labor she can provide for others. She goes above and beyond for everyone in…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world? When it comes to selling and buying in a brainy way, behavioral economics is the best way to get there, and these books are all a great first step into learning what behavioral science is, how the brain really works, and up-leveling your brand.
Signs and symbols are all around us – are you using the right ones for your brand? When you don’t spend enough time thinking about the semiotics, it can create an undercurrent that misaligns what you are saying with what people experience with your brand.
If you want to sell more easily, I highly recommend Using Semiotics in Marketing (and her other book, Using Semiotics in Retail) – this fascinating world will change your branding for the better forever!
Semiotics is a superpower for marketers. It's a proven, powerful method of uncovering consumer insight, tailoring brand strategies that work and generating profit for brands.
Companies such as Unilever and P&G have attested to the success of Lawes semiotics in stimulating innovation and boosting sales. Now newly updated, this second edition is packed with even more revelations about brands, consumers and their emerging needs. Three new chapters reveal the unseen social forces that drive the Be Kind movement, public appetite for sincerity and the emotions of younger generations.
Using Semiotics in Marketing is an acclaimed how-to guide that makes semiotics…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?
Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.
A Book of the Year Selection for Inc. and Library Journal
"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I am a professor of International Studies and a former museum curator. This combination provides me with a unique perspective not only on the inner workings of the art world, but the way that those practices map on to broader social, political, and economic transformations that occur as a result of globalization. This leads me, for example, to an assessment of how free-trade zones affect the art market. In past research, I have focused on colonialism and French art in the nineteenth century, so I am attuned to power imbalances between the center and the periphery and I am fascinated to see how these are shifting in the present.
This book provides a primer on the global art market from scholars around the world.
The issues addressed include economic integration of multiple circuits/regional markets, the rise of markets in Asia, online marketplaces, and the importance of galleries and collectives to propel artists to success. The biggest advantage to this work is that it is the first book to consider global art markets from divergent perspectives.
While there remains a real center to the art world analyzed in this volume, you can start to see how new regions and countries are charging forward, transforming the domain of contemporary art in the twenty-first century by making it far more diverse and global.
Since the late 1990s, contemporary art markets have emerged rapidly outside of Europe and the United States. China is r s1the world's second largest art market. In counties as diverse as Brazil, Turkey and India, modern and contemporary art has been recognized as a source of status, or a potential investment tool among the new middle classes. At art auctions in the US, London and Hong Kong, new buyers from emerging economies have driven up prices to record levels. The result of these changes has been an increase in complexity, interconnectedness, stratification and differentiation of contemporary art markets. Our understanding…