Here are 100 books that The Power of Full Engagement fans have personally recommended if you like
The Power of Full Engagement.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I was born into a family and community of hardworking, service-oriented people with attraction to abundance, entertaining friends, and giving gifts. To earn money, I started selling gift wrap and greeting cards around eight years old, babysitting most of the kids in my small Iowa town at some point, and working summers in the fields at age 12.
As my career unfolded, I had a great seat at the table in multinational corporations, global business teams, private-equity-sponsored growth companies, and a disruptive innovation venture. My effectiveness as a colleague and a leader has been dramatically enhanced by the stories great writers share, and I only hope someone else is helped by the stories I’ve captured in Love Works.
This book literally changed my life and my relationships with myself and others forever. Before this book, I was living my life through the filters of my stories of right and wrong, how things ‘should’ be done, and doing my best to trust my instincts and intuition. I underestimated the power of words, including my words. I made assumptions about people and situations, and autopilot guided my path through the best and worst of challenges and opportunities.
This book, along with the Fifth Agreement, opened my mind to the human condition of subconscious programming. I read the book, listened to the book, and listened to the book while reading the book to deeply embrace the truths presented.
Thanks to all books published by the Ruiz family, which share the Toltec traditions with the world, I have found grace and compassion for the weight and impact of my own stories,…
In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.
• A New York Times bestseller for over a decade • Translated into 46 languages worldwide
“This book by don Miguel Ruiz, simple yet so powerful, has made a tremendous difference in how I think and act in every encounter.” — Oprah Winfrey
I’m an innovator. I’ve been one since I was a kid. Since then, I’ve started a couple of non-profits and four companies, and I’ve advised hundreds of clients on innovation opportunities. I’ve also led the team that created one of the world’s first smartphones. Over the past dozen years, I’ve written four books on the strategy and capabilities of innovation. Innovation is one of the essential characteristics that make us human. It can get the world into trouble, but it does more good than harm on balance. My mission is to make us better at innovation and make the world a better place.
As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.
The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.
When Richard Rumelt's Good Strategy/Bad Strategy was published in 2011, it immediately struck a chord, calling out as bad strategy the mish-mash of pop culture, motivational slogans and business buzz speak so often and misleadingly masquerading as the real thing.
Since then, his original and pragmatic ideas have won fans around the world and continue to help readers to recognise and avoid the elements of bad strategy and adopt good, action-oriented strategies that honestly acknowledge the challenges being faced and offer straightforward approaches to overcoming them. Strategy should not be equated with ambition, leadership, vision or planning; rather, it is…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
How many people have had a great idea and just needed to gain support within a large organization to move ahead? I have, over and over again, along with very accomplished teams. It’s often hard work to create something new. It requires both art and science. When people understand how it works, they elevate their craft and achieve more while lifting others up. Some of them even change the world. I’ve found great wisdom and amazing stories of courage and adventure from people who have already been there, done that, and written about their experiences. I hope these book recommendations broaden your perspective and inspire your imagination!
This book provides actionable guidance for those who want to identify and assess new strategic growth opportunities for their companies. I found it especially valuable since my research has highlighted how much groundbreaking intrapreneurial success depends on strong alignment with the broader organization’s strategy.
A basic premise is that red oceans are already filled with lots of competition, and blue oceans offer a broader range of motion to define new categories and establish a sustainable leadership position. Readers will find a powerful framework and tools for those who commit to world-class strategy as they assess where to focus- and how to do it.
This book is a valuable primary reference, especially for a deep dive into strategy as part of the overall intrapreneurial journey.
OVER 4 MILLION COPIES SOLD WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN
The global phenomenon that has sold over 4 million copies, is published in a record-breaking 46 languages and is a bestseller across five continents--now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renee Mauborgne challenge everything you thought you…
I blame my mother. She took us to the public library every week and let us check out as many books as we could carry. Consequently, reading was a joy rather than a burden. The writing came after I got over my false assumptions about English Lit and Modern Poetry. As a screenwriter, I craft silly stories to make audiences laugh. That’s why I watch movies after an exhausting week. As an author, I gravitate towards non-fiction–trying to reconcile my artistry with my faith. I’ve written about movies, music, video games, technology, and art–with an eye toward lifting our spirits and comforting our aching souls.
I get frustrated by organizations and systems that are so devoted to metrics that they miss the creative opportunities at hand.
Daniel Pink’s A Whole New Mind flips the script on the AI-driven world we’re inheriting, insisting that the right-brained approach to creativity will unlock a brighter future for us all. I’ve found that his focus on story and design moves audiences far more than spreadsheets and PowerPoints.
Pink reminds us why empathy and playfulness are the kinds of superpowers we must rediscover amid so much machine learning.
This is a book that you have to read. A Whole New Mind is a groundbreaking look at how we should live our lives in a world turned upside down by rising affluence, the outsourcing of good jobs abroad, and the computerization of our lives a world fast shifting from the Information Age to the Conceptual Age. Lawyers. Accountants. Radiologists. Software engineers. That's what our parents encouraged us to be when we grew up. But Mum and Dad were wrong. The future belongs to a very different kind of person - a person with a very different kind of mind.…
We are thrilled to present this carefully curated book list. As passionate advocates for leadership, self-mastery, and health and well-being, we have handpicked these titles to inspire and empower individuals on their journey toward personal and professional growth. Each book within this collection resonates with principles that we believe are pivotal for fostering resilience, achieving self-mastery, and maintaining a healthy and balanced lifestyle. Whether you're seeking leadership insights, self-help guidance, or ways to enhance your overall well-being, these books offer a diverse range of perspectives and actionable strategies. We hope this collection becomes a valuable resource for you on your path to personal excellence. – Colleen Callander & Shannah Kennedy.
I loved this book. It was a thought-provoking guide to navigating life's challenges and complexities. I especially loved the way Jordan Peterson drew on psychology, philosophy, and personal anecdotes to impart practical principles for finding meaning and purpose.
Each rule serves as a roadmap for self-improvement, urging you to confront challenges, take responsibility, and strive for a meaningful existence. Jordan Peterson's insights are both profound and accessible, providing me with a framework for personal growth in a world often marked by chaos.
Whether exploring the nature of truth or the importance of standing tall, this book is a compelling and enriching read.
Penguin presents the CD edition of 12 Rules for Life written and read by Jordan B. Peterson
Jordan Peterson's work as a clinical psychologist has reshaped the modern understanding of personality, and now he has become one of the world's most popular public thinkers, with his lectures on topics ranging from the Bible to romantic relationships drawing tens of millions of viewers. In an era of polarizing politics, echo chambers and trigger warnings, his startling message about the value of personal responsibility and the dangers of ideology has resonated around the world.
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I was recruited right out of college to work at one of the largest data firms in the US., I went from new grad to consulting director in record time. Along the way, I read each of these books, which all played a critical part in my development and ability to continually adapt. Society only gets better if we collectively become better humans, and reading books, sharing ideas, discussing, and ultimately testing plans of action is how we get there. We’re all in this together, and the more we read and share great ideas, the better we are all going to be in the long run.
I loved this book for many reasons. First, like the plot of a work of fiction, it follows the trail of a successful entrepreneur and a successful artist as they fall in love. I have read an extensive number of self-help books in my day, and this one was by far one of the most enjoyable, easy, and fun to read. It also addresses some of the common pitfalls folks fall into when trying to practice self-help.
Although I only did the actual 5am protocol for a year myself, it changed how I viewed my day, my mental resources, and how I was investing (or wasting) those same resources. I loved this book because even though I don’t practice the 5am protocol anymore, the year I did changed my life forever.
Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity.
Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness.
Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret…
I’ve always looked to books for support, even as a child when in need of comfort from my parents’ constant fighting. As I became older, I looked for ways to build stress resilience and optimism, so it was only natural that I would turn to books again. I would spend hours in libraries and bookstores reading the self-help books. I eventually went on to get a master’s degree in counseling and a doctoral degree in clinical psychology, each providing plenty of opportunity to expand my collection. I now write my own self-help books and cherish the idea of giving someone else the support I once so desperately needed.
I love how the author uses elements of flow to help the reader figure out what they’re passionate about and want to do for work. He acts as a friendly guide, giving us exercises to do and questions to ponder that are truly mind-expanding.
I often refer back to some of his questions when journaling and reflecting on my life.
World-renowned researcher and New York Times bestselling author Marcus Buckingham helps us discover where we're at our best-both at work and in life.
You've long been told to "Do what you love." Sounds simple, but the real challenge is how to do this in a world not set up to help you. Most of us actually don't know the real truth of what we love-what engages us and makes us thrive-and our workplaces, jobs, schools, even our parents, are focused instead on making us conform. Sadly, no person or system is dedicated to discovering the…
I’ve spent my life as a psychologist, first as a therapist and then as an executive coach and consultant. My passion has been helping people get out of their own way and live the best lives they possibly can. I have a Ph.D. and an MBA, which provides me with a unique approach. I combine sports-influenced tactics of performance coaching with psychology-trained skills of empathy to help businesses, leaders, and employees perform at their best, with passion and joy. My book captures the essence of what I have learned from my clients and from living my own life.
Critical thinking is an essential leadership skill, and many business leaders are great at it. The problem is that this approach often intimidates people and stifles their creativity. This book taught me a new set of communication tactics, based on improvisational theater techniques, that reduce fear and drive innovation in the workplace. The best manager I ever worked for was a “Yes, And” manager.
Executives from The Second City-the world's premier comedy theater and school of improvisation-reveal improvisational techniques that can help any organization develop innovators, encourage adaptable leaders, and build transformational businesses. For more than fifty years, The Second City comedy theater in Chicago has been a training ground for some of the best comic minds in the industry-including John Belushi, Bill Murray, Gilda Radner, Mike Myers, Steve Carell, Stephen Colbert, and Tina Fey. But it also provides one-of-a-kind leadership training to cutting-edge companies, nonprofits, and public sector organizations-all aimed at increasing creativity, collaboration, and teamwork. The rules for leadership and teamwork have…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
My passion for leadership and aspiring women leaders comes from my own leadership experiences and working with women and men executives and aspiring executives, every day. I had to make some difficult work choices in my 20s and 30s (with four young children) and was wonderfully supported by some wise women. Many of my choices were different from my peers and we continue to have to make more difficult choices than our male colleagues. We need to help each other, every day. I lead a blended life co-leading an executive search and leadership advisory firm, while also being a mother, grandmother, wife, mentor, friend, and lover of good music, theatre, food, wine, and curious people.
For me, Sandberg’s book remains a major and critical contribution to how women lead, how we are perceived, and how we can improve as leaders.
It is also one of the most misquoted and maligned books which I find disappointing. Those who are overly critical probably have not read the book or are biased because of Sandberg’s employer. When I read Lean In, I thought, ‘Great, I don’t need to do all that research as it has been done.'
It inspired me instead to share my own story and that of others who inspire me every day. Sandberg reminds us that so much that is in our hands, to not be dissuaded, but to ‘lean in’ and create our own agendas at work, home, and everywhere.
Sheryl Sandberg's Lean In is a massive cultural phenomenon and its title has become an instant catchphrase for empowering women. The book soared to the top of bestseller lists internationally, igniting global conversations about women and ambition. Sandberg packed theatres, dominated opinion pages, appeared on every major television show and on the cover of Time magazine, and sparked ferocious debate about women and leadership.
Ask most women whether they have the right to equality at work and the answer will be a resounding yes, but ask the same women whether they'd feel confident asking for a raise, a promotion, or…
