Books like The Four Agreements — picked by fans

Victor Frankl was an Austrian psychologist who was sent to Auschwitz by the German Nazis because he was Jewish.

While in the camp, Frankl noticed that individual prisoners responded in totally different ways to the same appalling circumstances: some stole food from others, some hoarded their food, and some shared their food with others. He concludes that human freedom is ineradicable. He also learned from his camp experience that people want meaning in life as much as they want food or water. Human beings do not live for pleasure, but for the discovery of meaning.

I loved this very inspiring and compelling book about how some people, like Frankl, can rise above the most horrendous suffering.

This 1970 novella transported me into a world of seagulls, how they live and how they fly, and one, Jonathan, who decides to be different, to defy conformity, to go further and faster, like my own striving for something more, for experiences beyond the mundane.

I never thought I’d identify with a seagull, but this wonderful bird’s world view is exactly the same as that of anyone who sees more than what’s just in front of them.

This book hit me as both tragic and strangely hopeful.

Chris McCandless walked into the Alaskan wilderness with little more than a backpack and a stubborn streak, and people have argued ever since: was he brave, reckless, or just plain stupid? But his compulsion isn’t as rare as we might think. In my book, Cole feels the same tug—escape the sterile shoebox apartment and the $8 lattes. This can’t be all there is.

What drew me in wasn’t the verdict but his hunger for something real—stripping away every layer of artifice most of us cling to. Krakauer tells it with empathy and curiosity, letting you wrestle with the questions instead of handing you neatly typed answers. I recommend it because it forces you to stare down your own compromises: freedom versus responsibility, idealism versus pragmatism.

Admire Chris or dismiss him, you won’t forget him. And the story lingers like a… show more.

This story has remained one of my most favorite of all time.

While teaching English at a community college, I assigned this book to my students. Its tale, about a young Andalusian, Santiago, who leaves home to seek his destiny, changed my students’ lives and mine.

Together, we grew to appreciate that the best teacher is personal experience. We identified how travel teaches lessons, such as using caution judiciously and the necessity to work hard to achieve goals.

We also discussed how travel provides opportunities to develop skills like learning new languages and raises awareness about other people’s customs and perspectives. 

This book helped me shift my mindset, and I first picked it up during a stressful phase of my life. I gave myself some time to simply breathe and take it in. It reminded me that the “now” is not just a passing second, but a sacred space where peace and clarity live.

I love how it helped me stop living in the echo of yesterday or the fear of tomorrow. I remember closing my eyes and whispering, “This moment is enough,” and feeling my shoulders relax for the first time in weeks. It helped me feel more connected with myself, my son, my clients, and in doing so, intentionally live every moment with more compassion, stillness, and supremacy.

This book, and a couple of seminars with Byron Katie, really did change my life! I was stuck in negative thinking and couldn’t seem to get out of it. She offers a straightforward method to challenge your thoughts and turn them around to other possibilities. It‘s almost magical how your hurtful beliefs can be changed into accepting “the way it is” without the hurt.

Get this book and get some relief from whatever is bothering you. Truly.

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

This book took me by surprise; it is an eye-opening epic read highlighting the importance of energy, not just time, as an area that is most important to focus on and master.

As a previous sufferer of burnout, it taught me that, unlike time, energy is finite and pivotal for peak performance. This book took me on a journey and framework where I could practically think about my life in terms of energy (rather than just time) and maximise this in the areas of physical, emotional, mental, and spiritual health; just superb.

I also loved the concept, which we are never taught, that recovery is just as important as performance and to think more like an athlete in my everyday life. Energy is everything to me, so I found this book truly transformative!

As a strategy consultant for over two decades, let me tell you: the world is full of bad strategy. This book lays out so clearly what makes bad strategy bad, as well as what good strategy consists of. Rumelt uses examples from business, of course, but he goes far beyond that realm, too.

The book opens with a description of how Admiral Horatio Nelson defeated Napoleon’s forces in the Battle of Trafalgar. Rumelt, a Professor at UCLA, gives recommendations that are specific, tied to examples, and actionable. I walked away with a clear set of takeaways and wonderful stories to back them up.

This book provides actionable guidance for those who want to identify and assess new strategic growth opportunities for their companies. I found it especially valuable since my research has highlighted how much groundbreaking intrapreneurial success depends on strong alignment with the broader organization’s strategy.

A basic premise is that red oceans are already filled with lots of competition, and blue oceans offer a broader range of motion to define new categories and establish a sustainable leadership position. Readers will find a powerful framework and tools for those who commit to world-class strategy as they assess where to focus- and how to do it.

This book is a valuable primary reference, especially for a deep dive into strategy as part of the overall intrapreneurial journey.