Here are 100 books that The Paradox of Choice fans have personally recommended if you like
The Paradox of Choice.
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I have always been the ‘observing individual’ and deeply interested in knowing the connection between mind and soul. This always led me to the question what are the roots of happiness and content? Since materialism has a strong, complex, and intricate impact on our lifestyle and choices, my observation led me to conclude that despite unparalleled access to wealth, people still struggle with concepts of serenity, peace, happiness, and contentment. This disconnect prompted me to explore the various socio-psychological dimensions of materialism. While writing this book my objective was to highlight subtle yet profound materialistic omnipresence on our life choices, often at the expense of genuine well-being.
Any book written with an imaginative undertone gets to be amongst my favorites. In this brilliant book, the foibles of imagination and illusions of foresight are discussed, which cause each of us to misconceive our tomorrows and misestimate our satisfactions.
What I really like is the penetrating insight and sparkling prose that the author has used. Moreover, the very interesting take on why we seem to know so little about the hearts and minds of the people we are about to become has a flavor of its own. Mature readers will definitely love it!
Bringing to life scientific research in psychology, cognitive neuroscience, philosophy, and behavioral economics, this bestselling book reveals what scientists have discovered about the uniquely human ability to imagine the future, and about our capacity to predict how much we will like it when we get there.
• Why are lovers quicker to forgive their partners for infidelity than for leaving dirty dishes in the sink?
• Why will sighted people pay more to avoid going blind than blind people will pay to regain their sight?
• Why do dining companions insist on ordering different meals instead of getting what they…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
The art of computer programming is a lot like the art of writing: It's not just about what your program says but about how it says it. One of the reasons I like the C and C++ languages—which I picked up in the late 1990s and haven't put down since—is that, as compiled, non-sandboxed languages, they promise total control over the machine. Show me where you want each byte of data to go in memory; show me the machine instructions you want; and I can make C++ do that for you.
Every "computer person" should read GEB at least once. Preferably in high school, when you still have the free time to dive deep into all the recreational math exercises. If you're already working 40-hour weeks and wonder who has time for Hofstadter's 750-page "metaphorical fugue on minds and machines," all I can say is: Better late than never!
Douglas Hofstadter's book is concerned directly with the nature of maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Goedel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.
What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
As an archaeologist, I love prehistoric things and what can I learn from them about the people that made them and left them behind. I study ancient Maya commoners in what is now modern Guatemala. Their material remains are humble but include depictions and symbols normally found in the palaces of Maya kings and queens. First I wondered and then I studied how the title-giving war owl fell into the hands of Maya commoners. By approaching this process as innovation, I discuss creativity in the past and cultural changes that result from it.
This book introduced the concept of nudging into the public discourse, and I guess all of us have encountered it one way or the other. How many reminders have I gotten to sign up for this or that program?… Alas, I love Thaler and Sunstein's concept of choice architects. It made me think about power as a capacity to affect not only people but also the very framework in which people make decisions.
The original edition of the multimillion-copy New York Times bestseller by the winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions—for fans of Malcolm Gladwell’s Blink, Charles Duhigg’s The Power of Habit, James Clear’s Atomic Habits, and Daniel Kahneman’s Thinking, Fast and Slow
Named a Best Book of the Year by TheEconomist and the Financial Times
Every day we make choices—about what to buy or eat, about financial investments or our children’s health and education, even about the causes we champion…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
I was recruited right out of college to work at one of the largest data firms in the US., I went from new grad to consulting director in record time. Along the way, I read each of these books, which all played a critical part in my development and ability to continually adapt. Society only gets better if we collectively become better humans, and reading books, sharing ideas, discussing, and ultimately testing plans of action is how we get there. We’re all in this together, and the more we read and share great ideas, the better we are all going to be in the long run.
I loved this book because the author has such an incredible, authentic voice. Being a professional poker player turned consultant; she helps readers get comfortable with not knowing the outcome, being uncertain, and ultimately getting used to the idea of placing bets.
I loved the book because it helped me relax. Rather than stressing if the countless decisions I made every day were the right ones, it helped me see that I was making bets, running experiments, and constantly testing what worked. It helped me take myself less seriously, and it helped me see that even if an experiment failed, it would provide valuable learning and growth. As she references from her time on the world poker circuit, losing is not the end of it as long as you learn from your losses.
A Wall Street Journal bestseller, now in paperback. Poker champion turned decision strategist Annie Duke teaches you how to get comfortable with uncertainty and make better decisions.
Even the best decision doesn't yield the best outcome every time. There's always an element of luck that you can't control, and there's always information hidden from view. So the key to long-term success (and avoiding worrying yourself to death) is to think in bets: How sure am I? What are the possible ways things could turn out? What decision has the highest odds of success? Did I land in the unlucky 10%…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person.
The co-creator of SPY magazine, Kurt Andersen was my hero in high school. He’s been an NPR radio host, a novelist, a magazine editor, and a co-author with Alec Baldwin on their Trump book. But this book feels like all the thinking he’s done in those places put in one place. It’s a textbook of American history from the Puritans until today, through the lens of our special predilection for conspiracy, con artists, and fabulists, both on the left and the right, and how it all culminates in the 1960s. So smart, so funny, so jealous.
You're entitled to your own opinion but not your own facts
Fantasy is the USA's primary product. From the Pilgrim Fathers onward America has been a place where renegades and freaks came in search of freedom to create their own realities with little objectively regulated truth standing in their way. The freedom to invent and believe whatever the hell you like is, in some ways, an unwritten constitutional right. But, this do-your-own-thing freedom also is the driving credo of America's current transformation where the difference between opinion and fact is rapidly crumbling.
I am a lover of romance. I feel love is one feeling that no one can get rid of; it is one of the elements that can patch up hurt, and it is also an element that can be expressed in many different forms. Having a wide imagination also adds to this passion. I grew up watching Disney movies such as Ariel and FairyTopia. Not only do I draw my inspiration from movies but also from books. I love reading romance books, the image we create in our mind can take us beyond some images created in movies. It takes us to a world we normally don't see in real life.
Jane Austin is a classical writer of romance and a perfect combination of well-written English. The love Mr Darcy had for Elizabeth was explained with passion through the English language.
It addressed issues within that time, and the beauty of a girl, as well as the strength of a man, was portrayed well. Jane Austin has other books, but my favorite was this one.
Jane Austen's best-loved novel is an unforgettable story about the inaccuracy of first impressions, the power of reason, and above all the strange dynamics of human relationships and emotions.
Part of the Macmillan Collector's Library; a series of stunning, clothbound, pocket sized classics with gold foiled edges and ribbon markers. These beautiful books make perfect gifts or a treat for any book lover. This edition is illustrated by Hugh Thomson and features an afterword by author and critic, Henry Hitchings.
A tour de force of wit and sparkling dialogue, Pride and…
I have dedicated four decades to guiding couples toward deeper intimacy and understanding. My passion for relationship dynamics has driven me to teach couples courses for over 30 years, experiences from which my book listed below was directly inspired. Witnessing countless relationships blossom through improved communication and emotional connection fuels my enthusiasm. I have selected books for this list that personally moved and enlightened me, each contributing unique insights into cultivating richer, more fulfilling relationships and sparking genuine transformations in myself and the couples I've supported.
I like Gottman’s scientific approach. I also liked his honesty about the challenges couples have to handle personal criticism without becoming defensive—the fact that most couples, despite his workshop, nevertheless fail to do this when they get home.
That is, when they get home and the criticism appears, the wisdom disappears! This book helped launch my own personal efforts in my couples’ workshops to find a solution to this problem.
The revolutionary guide to show couples how to create an emotionally intelligent relationship - and keep it on track
Straightforward in its approach, yet profound in its effect, the principles outlined in this book teach partners new and startling strategies for making their marriage work.
Gottman has scientifically analysed the habits of married couples and established a method of correcting the behaviour that puts thousands of marriages on the rocks. He helps couples focus on each other, on paying attention to the small day-to-day moments that, strung together, make up the heart and soul of any relationship. Packed with questionnaires…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I lived in New York City for a number of years, and my female friends would constantly buy dating advice books and then complain about how bad these books were. One night at dinner, I suggested that there must be some legitimate scientifically-based advice that would actually be helpful, and I was laughed out of the room. Decoding Love was born in that moment. What I found overturned almost all of my preconceptions about dating and relationships. I hope it will overturn some of your preconceptions as well.
Although we like to think that we are idiosyncratic individuals pursuing our perfect match, the truth is that evolution has hardwired into us many preferences and dislikes. This book is a really good introduction to the often surprising role evolution plays in shaping desire. Buss has undertaken a massive study of thousands of people and dozens of cultures to present a unified theory of human mating behavior. While I don't think we need to simply give in to evolution, it is an enormous help to have a sense of what role evolution plays.
If we all want love, why is there so much conflict in our most cherished relationships? To answer this question we must look into our evolutionary past, argues prominent psychologist David M. Buss. Based one of the largest studies of human mating ever undertaken, encompassing more than 10,000 people of all ages from thirty-seven cultures worldwide, The Evolution of Desire is the first work to present a unified theory of human mating behaviour. Drawing on a wide range of examples of mating behaviour,from lovebugs to elephant seals, from the Yanomamoe tribe of Venezuela to online dating apps,Buss reveals what women…
