Here are 100 books that Thinking in Bets fans have personally recommended if you like
Thinking in Bets.
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As an author, executive coach, and neurodiversity advocate, I’ve spent years helping individuals unlock their unique potential—especially those who think differently from the norm. My passion stems from personal experience navigating life as a neurodivergent individual while building systems that empower others. Through my work in leadership development and personal growth (Be Your Own Commander-in-Chief), I’ve seen firsthand how embracing diverse perspectives leads to innovation and success. This list reflects books that have inspired me on my journey.
Range resonated deeply with me because it celebrates the power of diverse experiences—something I’ve always valued in my own life and work.
Epstein’s argument that generalists thrive in complex, unpredictable environments felt like a validation of my own neurodiverse strengths. I loved how he used real-world examples to show that breadth often beats depth when solving problems or innovating. This book encouraged me to lean into my varied interests instead of feeling pressured to specialize narrowly.
'Fascinating . . . If you're a generalist who has ever felt overshadowed by your specialist colleagues, this book is for you' - Bill Gates
The instant Sunday Times Top Ten and New York Times bestseller Shortlisted for the Financial Times/McKinsey Business Book of the Year Award A Financial Times Essential Reads
A powerful argument for how to succeed in any field: develop broad interests and skills while everyone around you is rushing to specialize.
From the '10,000 hours rule' to the power of Tiger parenting, we have been taught that success in any field requires early specialization and many…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
The art of computer programming is a lot like the art of writing: It's not just about what your program says but about how it says it. One of the reasons I like the C and C++ languages—which I picked up in the late 1990s and haven't put down since—is that, as compiled, non-sandboxed languages, they promise total control over the machine. Show me where you want each byte of data to go in memory; show me the machine instructions you want; and I can make C++ do that for you.
Every "computer person" should read GEB at least once. Preferably in high school, when you still have the free time to dive deep into all the recreational math exercises. If you're already working 40-hour weeks and wonder who has time for Hofstadter's 750-page "metaphorical fugue on minds and machines," all I can say is: Better late than never!
Douglas Hofstadter's book is concerned directly with the nature of maps" or links between formal systems. However, according to Hofstadter, the formal system that underlies all mental activity transcends the system that supports it. If life can grow out of the formal chemical substrate of the cell, if consciousness can emerge out of a formal system of firing neurons, then so too will computers attain human intelligence. Goedel, Escher, Bach is a wonderful exploration of fascinating ideas at the heart of cognitive science: meaning, reduction, recursion, and much more.
What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
The Year Mrs. Cooper Got Out More
by
Meredith Marple,
The coastal tourist town of Great Wharf, Maine, boasts a crime rate so low you might suspect someone’s lying.
Nevertheless, jobless empty nester Mallory Cooper has become increasingly reclusive and fearful. Careful to keep the red wine handy and loath to leave the house, Mallory misses her happier self—and so…
I am a scientist, educator, successful entrepreneur, and author. I believe that human civilization is threatened by the wonderful and dangerous technologies that we created in the last two centuries: fossil fuels, nuclear weapons, gene editing, AI, and social media. As a creator of technologies, I feel responsible that more hasn’t been done to properly control them. My current mission is to sound an alarm about the potential tyranny of technology through my novels, 100 Years to Extinction and the sequel, 12 Years to AI Singularity, on my website and on social media. While the recommended books on my list are nonfiction, my fictional story presents the science and technology accurately as nonfiction would.
As in my second recommendation, Harari adds the historical perspective to humanity’s survival.
The coming battle with AI is just the latest for humans. One hundred thousand years ago, at least six humanoid species inhabited the Earth and battled for survival. Today there is just one. Us. Homo sapiens.
Harari does a beautiful job of explaining how our species succeed in the battle for dominance. He describes how our foraging ancestors come together to create cities and kingdoms; how did we come to believe in gods, nations, and human rights; to trust money, books, and laws; and to be enslaved by bureaucracy, timetables, and consumerism?
We need to understand our past to properly control our future with AI.
100,000 years ago, at least six human species inhabited the earth. Today there is just one. Us. Homo sapiens. How did our species succeed in the battle for dominance? Why did our foraging ancestors come together to create cities and kingdoms? How did we come to believe in gods, nations and human rights; to trust money, books and laws; and to be enslaved by bureaucracy, timetables and consumerism? And what will our world be like in the millennia to come?
In Sapiens, Dr Yuval Noah Harari spans the whole of human history, from the very first humans to walk the…
As a child, I often wondered why people behave as they do, think and believe in certain ways, and/or rationalize away their behavior, ranging from the criminal to the bizarre. I have researched and studied the mind for nearly fifty years now. I have written or co-authored more than twenty books on the subject.
My new book, Mind Training, co-authored with my wife and student of over thirty years, is the culmination of everything we’ve learned. In reality, it's a story that crosses over many disciplines, cites over 200 studies, offers multiple tools for empowerment in every chapter, and does so in the personable and friendly manner that my co-author is so very good at doing.
Daniel Kahneman’s book is a must read for all who desire to understand their mind/brains and thereby maximize the use of the mind’s power over our lives.
In clear language, Daniel Kahneman illustrated the heuristic shortcuts that often limit our understanding and predispose our actions. We all hold onto outdated psychological mechanisms that create self-imposed limitations, and in doing so, we can find ourselves living out self-limiting lives.
Kahneman does an excellent job at showing us how we think we understand what we really don’t. His transparent and careful treatment of his subject has the potential to change how we think, not just about thinking, but about how we live our lives.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
When I was younger, I got into a lot of trouble. Many good-hearted people helped me. In part, this inspired me to become a clinical psychologist. When I was in graduate school at Harvard, I became disillusioned with clinical psychology and inspired to figure out why people are motivated to help others. During this process, a lecturer from the Biology Department, Robert Trivers, approached me and we exchanged drafts of papers we were writing. Trivers’ ideas caused me to see altruism and morality in an entirely different, and much more valid, way. In Survival of the Virtuous I demonstrate how psychological findings on altruism and morality can be gainfully interpreted from an evolutionary perspective.
More than thirty years ago, when I was conducting research on the psychology of altruism and moral development, a biologist recommended that I read The Selfish Gene.
Reading Dawkins’ book caused me to change my theoretical orientation completely. It enabled me to see that if I wanted to understand altruism and morality, I needed to understand how the genes that guide the construction of the mental mechanisms that cause us to help others evolved.
Although the title of the book implies that we are selfish by nature, the contents explain how selfish genes can guide the development of unselfish animals.
The million copy international bestseller, critically acclaimed and translated into over 25 languages.
As influential today as when it was first published, The Selfish Gene has become a classic exposition of evolutionary thought. Professor Dawkins articulates a gene's eye view of evolution - a view giving centre stage to these persistent units of information, and in which organisms can be seen as vehicles for their replication. This imaginative, powerful, and stylistically brilliant work not only brought the insights of Neo-Darwinism to a wide audience, but galvanized the biology community, generating much debate and stimulating whole new areas of research. Forty…
Don’t mess with the hothead—or he might just mess with you. Slater Ibáñez is only interested in two kinds of guys: the ones he wants to punch, and the ones he sleeps with. Things get interesting when they start to overlap. A freelance investigator, Slater trolls the dark side of…
As I was writing The Coincidence Makers I found out I am not writing about coincidences, at all. I found out I was writing about fate and free will, about the way we make choices, and how these choices affect us, define us and change us. Choices and the way they build our happiness is the theme of this list, which is made out of books that I read before or during the writing process of my own (fiction) book, and probably influenced it, one way or another.
More is not always better. More choices, more options—although they are what we crave to have and even see them as part of our definition of "freedom" sometimes—can be devastating and paralyzing. As I was writing my own book, which deals a lot with choices and the way we make them, Barry Schwartz's clear and smart book was a reminder about how narrowing down our options can be a good thing.
Whether we're buying a pair of jeans, ordering a cup of coffee, selecting a long-distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions-both big and small-have become increasingly complex due to the overwhelming abundance of choice with which we are presented. As Americans, we assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all…
I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person.
The co-creator of SPY magazine, Kurt Andersen was my hero in high school. He’s been an NPR radio host, a novelist, a magazine editor, and a co-author with Alec Baldwin on their Trump book. But this book feels like all the thinking he’s done in those places put in one place. It’s a textbook of American history from the Puritans until today, through the lens of our special predilection for conspiracy, con artists, and fabulists, both on the left and the right, and how it all culminates in the 1960s. So smart, so funny, so jealous.
You're entitled to your own opinion but not your own facts
Fantasy is the USA's primary product. From the Pilgrim Fathers onward America has been a place where renegades and freaks came in search of freedom to create their own realities with little objectively regulated truth standing in their way. The freedom to invent and believe whatever the hell you like is, in some ways, an unwritten constitutional right. But, this do-your-own-thing freedom also is the driving credo of America's current transformation where the difference between opinion and fact is rapidly crumbling.
I was recruited right out of college to work at one of the largest data firms in the US., I went from new grad to consulting director in record time. Along the way, I read each of these books, which all played a critical part in my development and ability to continually adapt. Society only gets better if we collectively become better humans, and reading books, sharing ideas, discussing, and ultimately testing plans of action is how we get there. We’re all in this together, and the more we read and share great ideas, the better we are all going to be in the long run.
I loved this book because it helped me see the power of questions. At work, there is often an expectation of always having answers. If you don’t have answers, you’re probably stupid or lazy—at least, that’s what I thought when I was younger. I love this book for many reasons, a big one being the gallery of countless examples of how breakthroughs and some of the world’s best inventions happened by first finding the right question to ask.
This book transformed my career. Instead of going into every meeting as a know-it-all, I came with a short list of questions to get people talking. When you show up with answers, people think they either need to agree or disagree. However, if you show up with only a question, everyone can participate.
To get a great answer, you need to ask the perfect question. Warren Berger revives the lost art of questioning.
In this groundbreaking book, journalist and innovation expert Warren Berger shows that one of the most powerful forces for igniting change in business and in our daily lives is a simple, under-appreciated tool--one that has been available to us since childhood. Questioning--deeply, imaginatively, "beautifully"--can help us identify and solve problems, come up with game-changing ideas, and pursue fresh opportunities. So why are we often reluctant to ask "Why?"
Berger's surprising findings reveal that even though children start out asking hundreds…
As a student of the markets and investing for 3 decades and a professional investment advisor overseeing billions of dollars for over 2 decades, I have discovered that most investment books and information lack real insight. Much of what I read and see is not thoughtful or deeply researched and merely a regurgitation of what everyone else is saying. I’ve learned that most of what is thought to be conventional thinking is remarkably poorly supported by independent, unbiased research. The books on my recommended list go beyond what you’d read in the average investment book to uncover truly insightful knowledge that I believe can help readers take their investment understanding to the next level.
The investment world is dominated by players who essentially have the same beliefs and say the same things. I love writers who offer a unique perspective informed by an independent framework.
One of the greatest challenges in investing is distinguishing luck from skill. Taleb does a masterful job of raising the readers’ awareness of this common oversight. I believe reading this book will make you a more thoughtful investor.
Everyone wants to succeed in life. But what causes some of us to be more successful than others? Is it really down to skill and strategy - or something altogether more unpredictable?
This book is the bestselling sensation that will change the way you think about business and the world. It is all about luck: more precisely, how we perceive luck in our personal and professional experiences. Nowhere is this more obvious than in the markets - we hear an entrepreneur has 'vision' or a trader is 'talented', but all too often their performance is down to chance rather than…
