100 Books Like Fantasyland

The art of computer programming is a lot like the art of writing: It's not just about what your program says but about how it says it. One of the reasons I like the C and C++ languages—which I picked up in the late 1990s and haven't put down since—is that, as compiled, non-sandboxed languages, they promise total control over the machine. Show me where you want each byte of data to go in memory; show me the machine instructions you want; and I can make C++ do that for you. 

What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!

I was recruited right out of college to work at one of the largest data firms in the US., I went from new grad to consulting director in record time. Along the way, I read each of these books, which all played a critical part in my development and ability to continually adapt. Society only gets better if we collectively become better humans, and reading books, sharing ideas, discussing, and ultimately testing plans of action is how we get there. We’re all in this together, and the more we read and share great ideas, the better we are all going to be in the long run. 

As I was writing The Coincidence Makers I found out I am not writing about coincidences, at all. I found out I was writing about fate and free will, about the way we make choices, and how these choices affect us, define us and change us. Choices and the way they build our happiness is the theme of this list, which is made out of books that I read before or during the writing process of my own (fiction) book, and probably influenced it, one way or another.

As an author, I write both serious nonfiction and literary fiction. As a journalist, I have lifelong associations with The Atlantic and the Washington Monthly. I didn’t plan it, but four of my nonfiction books make an extended argument for the revival of optimism as intellectually respectable. A Moment on the Earth (1995) argued environmental trends other than greenhouse gases actually are positive, The Progress Paradox (2003) asserted material standards will keep rising but that won’t make people any happier, Sonic Boom (2009), published during the despair of the Great Recession, said the global economy would bounce back and It’s Better Than It Looks (2018) found the situation objectivity good on most major issues.

The children and young people who call the U.S. home are increasingly diverse on almost every imaginable identifier. Over the past decade, educators have grown more committed to meeting the distinct needs and potential of every child. This list of books provides insights into why people are so virulently opposed to Diversity Equity and Inclusion (DEI).

As educational equity researchers and professors, we believe that understanding the recent attacks on DEI is important because it gives readers insights into the longer tradition of opposition to civil rights, equality, and justice for all people. If we can understand the past, we can be prepared to not repeat it.

Michael Patrick Lynch is Board of Trustees Distinguished Professor of Philosophy and Provost Professor of the Humanities at the University of Connecticut. His books have been translated into a dozen languages and include On Truth in Politics: Why Democracy Demands It, The Internet of Us, True to Life (Editor’s Choice, The New York Times Sunday Book Review), and Know-it-All Society (winner of the 2019 George Orwell Award). Lynch’s work has been profiled in The New Yorker, The New York Times, Nature, The Guardian, The Washington Post, and many other publications worldwide; his 2017 TED talk has been viewed nearly 2 million times. He lives in CT with his family and one very philosophical dog.

I started worrying about populism in 2008, when vice-presidential candidate Sarah Palin chastised the elitists, whom she defined as “people who think they’re better than anyone else.” Meanwhile, she thought she was so much better than anyone else that she could serve as backup leader of the world despite the fact that she believed that the political leader of the United Kingdom is the queen. After she lost she vowed, “I’m never going to pretend like I know more than the next person. I’m not going to pretend to be an elitist. In fact, I’m going to fight the elitist.” She was unaware that there is a third option: to study so that you know more than the next person. 

My name is Daniel Robert McClure, and I am an Associate Professor of History at Fort Hays State University in Hays, Kansas. I teach U.S., African diaspora, and world history, and I specialize in cultural and economic history. I was originally drawn to “information” and “knowledge” because they form the ties between culture and economics, and I have been teaching history through “information” for about a decade. In 2024, I was finally able to teach a graduate course, “The Origins of the Knowledge Society,” out of which came the “5 books.”

Memory is capricious and impacts our view of the past. That’s why I do what I do! I am a twenty-year museum professional who began my career at Conner Prairie Interactive History Park, worked at the Denver Museum of Nature & Science for almost ten years, and am now part of the Arts & History department at the City and County of Broomfield. I have designed and developed programs and events, as well as managed teams in each of these stops. I seek to illuminate stories, elevate critical voices, and advocate for equity through the unique pathways of the arts, history, and museum magic.