Here are 100 books that Media Secrets fans have personally recommended if you like
Media Secrets.
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I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
Michelle Kulp is a real pro. She works with authors on many levels to help them write and promote their books. She wrote 12 books in 12 consecutive months thereby creating $3,000 a month in passive income. Not bad eh?
By learning what not to do, authors will have greater success publishing books and making a real living with their writing.
Not only do we suffer from writer’s block, but we also battle with intense and persistent resistance that is so powerful we will often do anything and everything… except sit down and write.
How many industries use the word “BLOCK” when talking about their trade or job title, as in Writer’s BLOCK?
Why is writing so hard? Why do 90% of people say they want to write a book, but according to statistics, only 1% do? And why are there so many broke and struggling writers that there is a special term for them – STARVING…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
Sales of Rick Warren’s
The Purpose Driven Life and Mel Gibson’s The Passion of the Christ were driven in part by techniques outlined in PyroMarketing by Greg Stielstra. The essence of the book is to get small groups of people to buy and read your book and tell their friends. You start this by going to the people most likely to want to read your book and expand from there.
This book covers the essential elements of how to motivate people to buy a book and start word-of-mouth marketing. I’ve listened to the audiobook several times as it's just as packed with solid information authors can use.
The era of mass marketing is ending-replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business. Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power? The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system…
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
In my years as a book marketer and book publicist I have found the real experts in this field are other authors. These are the people whose livelihoods depend on selling books. This is not a hobby for David Gaughran, being an author is how he makes a living. As a result, he’s studied, analyzed, and written about what makes a successful book and graciously shared this knowledge with fellow authors.
The fact that he is a bestselling author himself and has taken the time to analyze Amazon in every way conceivable way is reason enough to buy this book. I highly recommend Let’s Get Visible and consider it a must-read for all authors.
Take your sales to the next level! The author of the award-winning, bestselling Let's Get Digital is back with an advanced guide for more experienced self-publishers.
There are over 4 million books in the Kindle Store, with thousands more added every day. How do you get yours noticed? Visibility isn't a challenge that can be bested once - it requires continual work. But there are tools and strategies to do much of the heavy lifting for you.
In Let's Get Visible: How To Get Noticed And Sell More Books, you'll discover how to:
* Leverage Amazon's famous recommendation engine to…
This book is an elegiac meditation on the will to survive. Tor, a beluga whaler, and his wife, Astrid, a botanist specializing in Arctic flora, are stranded during the dark season of 1937-38 at his remote whaling station in the Svalbard archipelago when they misjudge ice conditions and fail to…
I am a book publicist and President of Westwind Book Marketing, a public relations and marketing firm that has a special knack for working with authors to help them get all the publicity they deserve and more. I work with bestselling authors and self-published authors promoting all types of books, whether it's their first book or their 15th book. I’ve handled publicity for books by CEOs, CIA Officers, Navy SEALS, Homemakers, Fitness Gurus, Doctors, Lawyers, and Adventurers. My clients have been featured by Good Morning America, FOX & Friends, CNN, ABC News, New York Times, Nightline, TIME, PBS, LA Times, USA Today, Washington Post, Woman's World, and Howard Stern.
In Book Funnels & Amazon Ads, Alex draws from his experience of working with hundreds of authors. He delves into Amazon Advertising and reveals how to leverage this unique opportunity to your advantage. Amazon ads can be very effective for authors but you need to educate yourself before diving in. There is too much to know to just ‘wing it.’ This book was written by a person who is first a techie guy and understands Amazon algorithms like you and I will never comprehend.
Alex Strathdee can help. He’s built a successful Amazon Ads consulting business with over $300,000 in ad budget and this book shows you how he did it. If you need to scale your marketing, then you must learn these techniques.
Do you understand book funnels?
He will walk you through every step to build profitable book funnels. You’ll learn the importance of social proof and how to pick a winning title.
I’ve always wondered why meetings are so terrible. And, why we spend so much awful time in them. So, in my graduate studies, I decided to try to figure that out. What makes meetings good and what makes meetings bad? Then, over the course of a couple decades, I wrote what constituted about 25% of all the science on the topic of workplace meetings. It may be self-proclaimed, but I am the Meeting Doctor. Just like you go to a physician for an illness, I’m who people go to when their meetings are sick and need a cure!
Do you use a webcam and a microphone to communicate with other people? Chances are you do and chances are you do it all the time! If that’s the case, this is an extremely important book for you, and anyone who meets with people via zoom, teams, google groups, or any number of other virtual meeting platforms. The On-Camera Coach is all about how to lead in a world that relies so heavily on communicating through video. It talks about how to enable presence, how to manage one’s “production value,” and how to inspire others using best practices in these virtual and now hybrid settings. I strongly recommend this read for sure!
The invaluable handbook for acing your on-camera appearance On-Camera Coach is your personal coach for becoming great on camera. From Skype interviews and virtual conferences to shareholder presentations and television appearances, this book shows you how to master the art of on-camera presentation to deliver your message clearly, effectively, and with confidence. Fear of public speaking is common, but even the most seasoned speakers freeze in front of a single lens being on camera demands an entirely new set of skills above and beyond the usual presentation to an audience you can actually see. It requires special attention to the…
I grew up in the 70s when a linear perspective was king, including the objectivity of science and elevation of the importance of men’s work, so I fought to become a female exploration geologist. I learned to conquer dangers and collect data to discover riches. I also learned that my feminine intuition and curiosity were invaluable in understanding the patterns in nature. My next career as a treaty negotiator for the Federal government introduced me to indigenous cultures, and I felt the familiar clash of circular and linear thinking once again. I dedicated myself to the study and work experience that would help me give language to this pattern.
What first gripped me was the insight into how North American Indians organized their societies. It was so interesting to see how it was advantageous to them to be free of the command-and-control leadership style in a competitive battle for economic gains. Instead, they relied on numerous pods of self-organizing systems where people chose who to follow based on what they admired in a person and understood the situation to require. It made them very nimble and creative.
This decentralized system might be the future of organizational leadership or at least a viable alternative. I love how the authors translate traditional wisdom into modern business practices. I really want to wrap my head around this.
If you cut off a spider's head, it dies; if you cut off a starfish's leg it grows a new one, and that leg can grow into an entirely new starfish. Traditional top-down organizations are like spiders, but now starfish organizations are changing the face of business and the world.
What's the hidden power behind the success of Wikipedia, craigslist, and Skype? What do eBay and General Electric have in common with the abolitionist and women's rights movements? What fundamental choice put General Motors and Toyota on vastly different paths?
Ori Brafman and Rod Beckstrom have discovered some unexpected answers,…
Tina Edwards loved her childhood and creating fairy houses, a passion shared with her father, a world-renowned architect. But at nine years old, she found him dead at his desk and is haunted by this memory. Tina's mother abruptly moved away, leaving Tina with feelings of abandonment and suspicion.
I came to the U.S. in my early twenties to pursue a PhD, trading the familiar for the unknown. I am a scientist, an immigrant, and a daughter whose life was irrevocably fractured when my mother passed away in India while I was navigating the demands of graduate school. Grappling with grief, identity, and belonging in a foreign land shaped me to my core. The books on this list, centered on themes of family, loss, and the search for home, resonated with my experiences in profound ways. They offered me hope and a vital sense of connection, and I hope they speak to you just as powerfully.
I bought Blue Light Hours as a birthday gift for myself, without researching it.
The blue cover and the story of Bruna, an immigrant daughter, navigating her relationship with her loving mother, drew me in instinctively. I finished it in a single day, pulled into the quiet intensity of their bond.
The warmth and tenderness between Bruna and her mother, the anxious anticipation of reunion as her mother traveled miles, and the universal ways love expresses itself across distance and culture leapt off the pages and warmed my own heart.
“Astonishingly beautiful . . . It's a revelation.”—Jenny Offill, New York Times bestselling author of Weather
From the National Book Award-winning translator, an atmospheric and wise debut novel of a young Brazilian woman's first year in America, a continent away from her lonely mother, and the relationship they build over Skype calls across borders
In a small dorm room at a liberal arts college in Vermont, a young woman settles into the warm blue light of her desk lamp before calling the mother she left behind in northeastern Brazil. Four thousand miles apart and bound by the angular confines of…
After years of struggling to start my own business, I had a revelation that changed everything for me. The best marketers weren’t marketers—they were resourceful punks, propagandists, cult leaders, and other assorted riff-raff. I began to adopt their tactics, and I started having some success—first as a freelance copywriter and then as a marketing agency owner. Ever since, I’ve been obsessed by the weird psychology we fall into when we’re with other humans and how people can hack that psychology to make others do what they want.
This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.
A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.
In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.
You've seen it all before. A malicious online rumor costs a company millions. A political sideshow derails the national news cycle and destroys a candidate. Some product or celebrity zooms from total obscurity to viral sensation. What you don't know is that someone is responsible for all this. Usually, someone like me.
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs-as much as any one person can.
IN TODAY'S CULTURE... Blogs like Gawker, BuzzFeed, and The Huffington Post drive the media agenda. Bloggers are slaves to money, technology, and…
There is a scene in the 1960 movie adaptation of The Time Traveler by HG Wells where the protagonist goes rapidly into the future as he watches a whole city spin into existence around him. That’s how I feel about my career. I started in 1994 and have watched UX grow into an incredible field! I’ve run my own business since 2008 focused exclusively on qualitative research consulting while also doing all sorts of exciting thought leadership activities – from writing to speaking to creating a number of courses on LinkedIn Learning – and I love to build my UX network too! I live in Silver Spring, Maryland.
One thing that I’ve seen happen is that UX professionals and aspiring UX professionals focus intensively on learning the methods needed to practice UX to the detriment of focusing on learning necessary soft skills.
There is a whole category of books that, while not UX specific, talk about how to practice those soft skills. This book is one of my favorites – it explains the value of building your network and relationships towards professional success.
Those relationships are really one of the keys to career success as a UX professional.
The bestselling business classic on the power of relationships, updated with in-depth advice for making connections in the digital world.
Do you want to get ahead in life? Climb the ladder to personal success?
The secret, master networker Keith Ferrazzi claims, is in reaching out to other people. As Ferrazzi discovered in early life, what distinguishes highly successful people from everyone else is the way they use the power of relationships—so that everyone wins.
In Never Eat Alone, Ferrazzi lays out the specific steps—and inner mindset—he uses to reach out to connect with the thousands of colleagues, friends,…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Have you ever found yourself frozen at the thought of asking a donor for money? You're not alone. For over 25 years, I’ve been coaching nonprofit leaders and executive directors who feel like they are completely making it up as they go. I am deeply passionate about demystifying this process because leadership is hard enough without the added exhaustion of false confidence. Fundraising isn’t about begging or transactional tricks—it’s about inviting people into a shared story to change the world. I want to help leaders find their own wiring and ask without fear.
I love this book because it is gloriously messy—which is exactly what our fundraising communication needs to look like.
Too many nonprofits hide behind sterile, corporate language that completely kills their appeals. Jeff Brooks teaches you how to write with raw emotion and urgency. If you write fundraising letters and want people to actually read them, this is mandatory reading.
