Books like Marketing 5.0 — picked by fans

I’ve founded companies, shut them down (then rebuilt my life), and coached hundreds of executives and founders through their own turning points. Those experiences taught me that resilience isn’t about bouncing back after hard things happen to you. It’s about being open to what can happen through you, including growth, clarity, curiosity, and conviction. That’s why I wrote Rethinking Resilience and why I return to these books often. Each one has helped me see strength, adaptability, and curiosity as intentional and sustainable traits—not something we summon only after crisis. I’m passionate about helping leaders move from reaction to intention and turn pressure into power, and I think this list captures that shift perfectly.

I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.

After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.

I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.

Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.

As an Arab American, I rarely saw kids’ books about Arab Americans. And until recently, many of the books featuring Arabs and Arab Americans reiterated old stereotypes, showing them in the desert with camels, or as only an ancient (and often backwards) culture, ignoring all the exciting, modern contributions of Arabs historically, and today. In the West, Arabs are often stereotyped as hyper-religious, terrorist, or war-torn. I wanted to share kids’ books about Arab kids having fun, being creative, and in loving, caring families – books that share the richness of Arab culture in a positive way. 

I’m a professor of Roman history who teaches and writes about the social world of the ancient Romans. I’m drawn to the topic of ancient Rome because it seems simultaneously familiar and alien: the people always “feel real” to me, but the many cultural differences between Rome and modern America prod me to contemplate those aspects and values of my own world that I take for granted. I enjoy the high moral stakes of the political machinations as well as the aesthetic beauty of the artistic creations of Rome. And the shadow of Rome still looms large in American culture, so I find the study of antiquity endlessly instructive.

I’ve read more than a hundred biographies over the years, mostly because I want to know what makes great people great. In doing so, I have sifted through some real crap along the way. I don’t typically read many stories about losers.  Sad to say, and most people don’t want to hear it, but losers are a dime a dozen and unmotivating downers. My book list gives others the benefits of my 40-plus years of work in identifying books about brilliant, accomplished people written by first-rate historians and narrated by the ”cream of the crop.”

I’m an economist, now in my fiftieth year as a professor at Harvard. While much of my work has focused on economic policy – questions like the effects of government budget deficits, guidelines for the conduct of U.S. monetary policy, and what actions to take in response to a banking or more general financial crisis – in recent years I’ve also addressed broader issues surrounding the connections between economics and society. Several years ago, in The Moral Consequences of Economic Growth, I examined the implications of our economy’s growth, or stagnation, for the social, political, and ultimately moral character of our society. My most recent book explores the connections between economic thinking and religious thinking.

I was one of those kids who wanted to understand everything. Early on, I worked at a research laboratory and majored in biology. When studies in religion and philosophy offered an even deeper level of inquiry, I turned to archeology, anthropology, psychology, and linguistic analysis. Over the years, I was a counselor for people at the end of life, taught college philosophy, and a cultural approach to religion. I have traveled throughout western Kenya, Guyana, New Zealand, Alaska, and Labrador. I also listened for the stories of the people. Additionally, I have sailed for more than forty years. I write about what I know, and about what still puzzles me.