Here are 100 books that Marketing 5.0 fans have personally recommended if you like
Marketing 5.0.
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I’ve founded companies, shut them down (then rebuilt my life), and coached hundreds of executives and founders through their own turning points. Those experiences taught me that resilience isn’t about bouncing back after hard things happen to you. It’s about being open to what can happen through you, including growth, clarity, curiosity, and conviction. That’s why I wrote Rethinking Resilience and why I return to these books often. Each one has helped me see strength, adaptability, and curiosity as intentional and sustainable traits—not something we summon only after crisis. I’m passionate about helping leaders move from reaction to intention and turn pressure into power, and I think this list captures that shift perfectly.
I recommend this book because it redefined what “conviction” means for me.
Grant’s idea of “confident humility”—holding strong beliefs lightly—challenged how I think about certainty. Real conviction isn’t about defending what you know; it’s about being grounded enough to stay curious.
This book reminds me that confidence and openness aren’t opposites—they fuel each other. Every time I read it, I’m reminded that clarity comes from questioning, not clinging.
It’s one of the most practical guides I know for staying adaptable and steady in a fast-changing world.
"THIS. This is the right book for right now. Yes, learning requires focus. But, unlearning and relearning requires much more-it requires choosing courage over comfort. In Think Again, Adam Grant weaves together research and storytelling to help us build the intellectual and emotional muscle we need to stay curious enough about the world to actually change it. I've never felt so hopeful about what I don't know." -Brene Brown, Ph.D., #1 New York Times bestselling author of Dare to Lead
The bestselling author of Give and Take and Originals examines the critical art of rethinking:…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I grew up reading my dad’s hardcore sci-fi and my mother’s romance, horror, and thrillers. This led to my desire to become a published author. Prior to 2012, I was a bestselling Canadian author with a handful of titles published. After hitting #4 on Amazon’s Bestsellers list, I was approached by agents and publishers. Within weeks I signed multiple contracts. Trident Media Group asked to represent me. Yes! I signed two audio deals with Audible, and multiple deals with foreign publishers. One of my mottos has always been to help other writers when I can, so I share my marketing expertise and experiences.
As Godin states: “Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems.” This book is for anyone in sales. For writers, you may find you see book marketing in a new light after reading this book. Not only is there psychology in how consumers (readers) make their decisions, learning to sell books also has a psychology behind it. Once you know who you are selling to and understand their needs, you can and will sell more.
#1 Wall Street Journal Bestseller & Instant New York Times Bestseller
A game-changing approach to marketing, sales, and advertising.
For the first time Seth Godin offers the core of his marketing wisdom in one compact, accessible, timeless package. This is Marketing shows you how to do work you're proud of, whether you're a tech startup founder, a small business owner, or part of a large corporation.
No matter what your product or service, this book will help you reframe how it's presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Marketing the old way took for granted that the company was in control. Now the consumer is in control. Mark Schaefer’s book will help you see the end of control and give you a manifesto for human-centered marketing. You’ll learn to see how your customers are part of your marketing department and how that is at the heart of success today. The good news for smaller brands is that winning in the rebellion doesn’t hinge on ad impressions, and big budgets, alone. Schaefer’s book helped me to see this new human-centered marketing from a more direct perspective. Instead of an evolution of the Four P’s he simply connects constant human truths to business success in “A Manifesto for Human-Centered Marketing” that ultimately leads to the new reality that your customers are your marketers.
Are you overwhelmed by the breathtaking rate of change in the business world? Are confusing consumer trends, the unrelenting pace of technology, and the breakneck speed of digital marketing making you feel irrelevant and lost? Path-finding author Mark Schaefer provides an achievable and realistic framework to help you stay ahead of the curve by re-imagining marketing in a world where hyper-empowered consumers drive the business results. Marketing Rebellion will teach you: • How cataclysmic consumer trends are a predictable result of a revolution that started 100 years ago. • Why businesses must be built on human impressions instead of advertising…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I worked for thirty years in what was one of the world's finest ad agencies, producing campaigns that were popular, famous, and effective. I found it fun, fascinating but also frustrating, because I gradually realised that what we did that worked had little to do with the theories we were taught to believe. I can see now that our campaigns had much more in common with the worlds of entertainment, popular culture, PR, and showmanship than the dry ‘official’ concepts of propositions and persuasion that seemed to rule our lives. These five books helped open my eyes to this broader perspective, and I hope they will open yours too.
When I realised that brands and advertising campaigns are much more like hit records, blockbuster movies and celebrities than we usually admit, I wondered what makes some famous and others (mostly) not?
Thompson’s book is the best single answer I’ve found so far and shows that fame doesn’t automatically follow the best song, book, or advert – you have to work at being popular, distinctive, and talked about. Lessons all ad agencies should learn.
A Book of the Year Selection for Inc. and Library Journal
"This book picks up where The Tipping Point left off." -- Adam Grant, Wharton professor and New York Times bestselling author of ORIGINALS and GIVE AND TAKE
Nothing "goes viral." If you think a popular movie, song, or app came out of nowhere to become a word-of-mouth success in today's crowded media environment, you're missing the real story. Each blockbuster has a secret history-of power, influence, dark broadcasters, and passionate cults that turn some new products into cultural phenomena. Even the most brilliant ideas wither in obscurity…
Everyone survives by selling something whether we wear the title or not. Selling has been my career, even before I was a salesperson. I started my career in engineering but quickly realised my passion was in developing business, not designing industrial ventilation systems. Helped by a boss who also saw I was better suited to roles other than engineering (he wasn’t so polite) I went on to enjoy a successful career spanning 4 decades working in Australian, Asian, and European markets that embraced all facets of sales and business development. Helped by great mentors and learning from the experience of others, I have endeavoured to give back by mentoring business owners, salespeople, and writing.
The YES Syndrome could have been written yesterday.
But it was first published in 1982. Proof that the basics of good selling are not new, but have been the foundation of successful, ethical selling for decades, if not longer.
Combine the timeless customer-focused sales skills that Beveridge shares with the emerging technologies of the 21st century and salespeople will not only remain relevant, but indispensable and invaluable to buyers.
'The YES Syndrome' is much more than simplistic selling techniques or more "HOW-TO." It is a unique, complete system, from the initial "customer needs analysis" through to the sophisticated 'customer focused proposal.' These systems work. They have been proven and Don Beveridge's concepts have been embraced by corporated America.
I once had a history advisor in school whom I informed that I was studying history so I could write fiction better. I saw him cringe a bit at that. Even so, I think that history and fiction–and the mystery–go together well. I am always drawn by mystery dramas–and by the drama of real lives facing and unraveling their way through real events. Of course, that led to graduate studies in cultural and intellectual history, to many years of teaching literature, and to passionate reading of mystery novels. Sparkling fiction and strong narrative history, for me, continue to stimulate a sense of wonder at human experience and this incredible universe we live in.
A secret intelligence program with Nazi scientists is described in such colorful detail that this nonfiction book riveted my attention.
What was most compelling for me was the story of how these scientists and technological experts were utilized by American ingenuity. A fascinating and well-researched history book always holds my interest.
In the chaos following WWII, many of Germany's remaining resources were divvied up among allied forces. Some of the greatest spoils were the Third Reich's scientific minds--the minds that made their programs in aerospace and rocketry the best in the world. The United States secretly decided that the value of these former Nazis' forbidden knowledge outweighed their crimes, and the government formed a covert organization called Operation Paperclip to allow them to work without the knowledge of the American public.
Drawing on exclusive interviews with dozens of Paperclip family members, with access to German archival documents (including, notably, papers available…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Science is truth and always evolving as we discover new things. Like a child, scientists are always asking "Why this? Why that?" Great scientists like great artists are childlike or at least manage to harness the wonder of their childhood self. If a child is interested in the world around them they will never be bored. It will set them up for life and that's a truly precious thing.
This book is all about Macaulay's incredible draftsmanship, almost like Leonardo Davinci's.
It's full of wit and wisdom and has had to be constantly revised as new technologies emerge (I don't think we had VR Goggles in 1988). So, it's a bit like science itself.
Explainer-in-Chief David Macaulay updates the worldwide bestseller The New Way Things Work to capture the latest developments in the technology that most impacts our lives. Famously packed with information on the inner workings of everything from windmills to Wi-Fi, this extraordinary and humorous book both guides readers through the fundamental principles of machines, and shows how the developments of the past are building the world of tomorrow. This sweepingly revised edition embraces all of the latest developments, from touchscreens to 3D printer. Each scientific principle is brilliantly explained--with the help of a charming, if rather…
I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
Tracey’s first book was a smash hit with tech and business folks alike for its take on where identity is going after she had a run-in with Facebook. From the initial fascinating (and frankly scary) story, Tracey explores how identity is changing and that’s important for any business out there. You’ll explore all facets of what identity means – and could mean – in the future. As we rethink ourselves and create digital twins, understanding the psychology behind this area will be business-critical in the coming years.
In the future, how many identities will you have? How many do you want? Digital technology is causing us to think differently about who we are and who we could become, but with the right knowledge we can turn this incredible capacity to our advantage.
'Who am I?' is one of the most fundamental questions of all. But it is becoming increasingly difficult to answer as technology enables us to negotiate and create many different versions of ourselves.
In our digital, data-driven world, Facebook gets a say in verifying who we are, science can alter our biology, and advances in…
I love cities and I teach about them. I was born in the capital of Sofia, Bulgaria, and landed in the US (mostly by chance) in 1993. Spent most of my professional life in US academia (Michigan, Virginia Tech, Harvard, Maryland, and now Georgia). I never stopped wondering how cities change and why American cities look and function so differently than European cities. So, I wrote a few books about cities, includingIron Curtains; Gates, Suburbs and Privatization of Space, which is about changes in East European Cities after the fall of the Berlin Wall.
This is a breathtaking exploration of how ideas of time and space changed between the 1880s and World War I. Stephen Kern’s mastery of all genres of the arts and literature and throughout the Western world—Europe, Russia, and the US—is beyond belief. No matter who is your favorite intellectual of this era, s/he is right in the narrative. We learn of the massive changes in culture that we owe to this momentous period of time, changes that are still very much with us today.
Stephen Kern writes about the sweeping changes in technology and culture between 1880 and World War I that created new modes of understanding and experiencing time and space. To mark the book's twentieth anniversary, Kern provides an illuminating new preface about the breakthrough in interpretive approach that has made this a seminal work in interdisciplinary studies.
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I grew up in a family that was focused on people, poetry, and politics. My parents both worked with children with disabilities in Massachusetts and my mother ran a daycare center in our house. As a reader, student, poet, and then editor, I’ve drawn on those experiences and expectations, and have searched through books looking for their echoes. Since 2007, I've edited books at Yale University Press where I'm currently Senior Executive Editor. I have a BA from Cornell University and an MFA in Creative Writing from the Iowa Writers’ Workshop. I've also worked in various publishing roles at ICM, Continuum, and Harvard University Press.
First published in 1958, this is one of Hannah Arendt’s most influential books and in it she attempts to define the human condition in the aftermath of World War II, developing her concept “natality.”
It’s a challenging book that I’ve wrestled with and argued with and never forgotten. It includes some of her most powerful and frequently cited passages about birth. Lately, I’ve been returning to its opening pages, in which she discusses the launch of Sputnik into space.
She saw this launch not as an exciting technological breakthrough, but as a fateful repudiation of our earthly existence, an existence that was defined by birth with possibilities and limitations.
The past year has seen a resurgence of interest in the political thinker Hannah Arendt, "the theorist of beginnings," whose work probes the logics underlying unexpected transformations-from totalitarianism to revolution.
A work of striking originality, The Human Condition is in many respects more relevant now than when it first appeared in 1958. In her study of the state of modern humanity, Hannah Arendt considers humankind from the perspective of the actions of which it is capable. The problems Arendt identified then-diminishing human agency and political freedom, the paradox that as human powers increase through technological and humanistic inquiry, we are…
