Here are 100 books that The Future of You fans have personally recommended if you like
The Future of You.
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My entire academic life of over 20 years has been focused on how to help people and organizations become their Best Self. I am the author of 15 books. Six of my books were published by Academic Presses: Cambridge University Press; Stanford University Press; and Columbia Business School Publishing. My work has appeared in over 400 global media publications including Fortune magazine, European Business Review, HBR, SHRM, Fast Company, WIRED, Forbes, INC., Huffington Post, Washington Post, Business Week, the Financial Times,CEO World as well as on CNBC Squawk Box, Fox Business News, Big Think, WSJ Radio, Bloomberg Radio with Kathleen Hayes, Dow Jones Radio, MSNBC Radio, Business Insider, and Wharton Radio.
In the Era of Smart Technology, many of you will have work if you can think differently than the Technology can think. Examples are thinking creatively, innovatively, and going into the unknown and figuring things out.
This book is all about Insights - seeing new associations, new connections, new trends, patterns, and irregularities. Gary Klein gives you the tools to become an explorer: an Insightful Person who can open new avenues, new opportunities, and new ways of thinking. I learned a lot from Gary Klein, and I am sure you will, too.
Insights--like Darwin's understanding of the way evolution actually works, and Watson and Crick's breakthrough discoveries about the structure of DNA--can change the world. We also need insights into the everyday things that frustrate and confuse us so that we can more effectively solve problems and get things done. Yet we know very little about when, why, or how insights are formed--or what blocks them. In Seeing What Others Don't, renowned cognitive psychologist Gary Klein unravels the mystery. Klein is a keen observer of people in their natural settings--scientists, businesspeople, firefighters, police officers, soldiers, family members, friends, himself--and uses a marvelous…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
Not only is this book small and well-designed, but the cover jumps out at you and you instantly know what the topic is about. All about how big tech is obsessed with, and how they monetize around, attention, the book doesn’t pull any punches with the issues surrounding the advertising world and enables you to see areas that can be used, exploited, and focused on to help your business, thinking and how you beat competitors. Tim (the author) previously worked at Google and worked on AI public policy; I highly recommend you follow his work.
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising - the beating heart of the internet - is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers' attention has never been more prized, the true value of that attention itself - much like subprime mortgages - is…
I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
Rob used to write for The New York Times and I was lucky enough to interview him on my podcast Mouthwash. His book is an inspiring read that helps you notice more around you. Beyond this it’s a rallying cry for attention and how you choose to utilise it. The book isn’t meant to be a business book, but I have found that there are massive sections that shouldbe applied to business – especially in this remote working world. Buy one for you and one for a friend.
Distracted? Overwhelmed? Feel like your attention is constantly being pulled in different directions? Learn how to steal it back.
Accessible and inspiring, this book features 131 surprising and innovative exercises to help you tune out white noise, get unstuck from your screen and manage daily distractions.
Make small yet impactful changes and bring focus to the things and people that are most important to you.
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I have always asked why too many times I am told. From my early days studying psychology to working for Myspace out in LA and now with clients in London, my fondness for understanding what drives change, inertia, and pain has always been a focus. I knew from an early age that understanding people and how they are affected by, use and fear change and technology would be a useful skill to focus on. Doing so has enabled me to work with big brands, and smart cookies and interview some of the best minds of our generation. I recently brought everything under one roof, TBD Group, to help people see around corners.
I am a huge fan of making complex things simple and understandable, Kevin does this superbly well with Futureproof. From putting the nine rules on the cover to explaining each in a way that makes you shun the Hollywood stereotypes that are burned into our brains, the book explores how AI and automation will change the way we do business and beyond. It’s a must-read.
'Kevin Roose provides a clear, compelling strategy for surviving the next wave of technology with our jobs - and souls - intact... Futureproof is the survival guide you need' Charles Duhigg, The Power of Habit
In this timely, counterintuitive, and highly practical guide to the age of A.I. and automation, a New York Times technology columnist argues that the key to success is making yourself more human, not less.
The machines are here. After decades of sci-fi doomsaying and marketing hype, advanced A.I. and automation technologies have leapt out of research labs and Silicon Valley engineering departments and into the…
I'm the mother of three children, ages 6, 3, and 1, and because I tend to write about what interests me, started to investigate the world of parenting when my eldest was born. (Prior to that, I was a food reporter and editor.) As my husband, a tech entrepreneur, kept bringing home pieces of technology that were supposed to make my life easier (spoiler alert: they rarely did), I found myself urgently trying to figure out what was best for my kids, and myself: the boring pile of blocks, or the flashy, sexy iPad? I spent years delving into the fields of neurobiology, psychology, philosophy, and pediatrics to get a better handle on these questions.
Palfrey is not just a known authority on internet law and emerging media, but also the former head of the prep school Phillips Academy, Andover; the former executive director of Harvard’s Berkman Klein Center for Internet and Society, a research center that studies cyberspace and internet-related legal issues; the head of the MacArthur Foundation; and, I learned before speaking with him, a great-great-grandson of Teddy Roosevelt. This book, newly updated, delves into the myriad permutations of what it means to grow up in a digital world, with your every move captured and publicized. Yes, it focuses on children growing up digital, but it will be of interest to anyone who has questions and concerns about the future of privacy—meaning, just about all of us.
The first generation of children who were born into and raised in the digital world are coming of age and reshaping the world in their image. Our economy, our politics, our culture, and even the shape of our family life are being transformed. But who are these wired young people? And what is the world they're creating going to look like? In this revised and updated edition, leading Internet and technology experts John Palfrey and Urs Gasser offer a cutting-edge sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and…
I grew up ignorant of reality: of my/our history, of the place I grew up in, of the social-ecological reality of the planet. I swallowed “the red pill” in my youth and awakened to a combination of wonder and horror, wonder at the beauty of the ecosphere and of humanity and horror at what is being done to it, to us, by us. In response, I started a garden, got involved in food system change, and became a journalist and author writing on social-ecological issues. My commitment to change intensified when I became a father and again when I became a grandfather.
This book scared the hell out of me and, at the same time—because the author offers credible solutions—gave me hope. In all his books, Homer-Dixon does something I can’t get enough of: he presents unfamiliar, often surprising facts about reality in the context of stories, especially stories about the people that uncover them.
The accumulated information and stories reveal a truth, in this case, that human ingenuity, the force that built civilization, may no longer be sufficient to get us out of the mess of problems we have created through its application. Homer-Dixon transformed my writing style.
Despite all of society’s advances, our problems proliferate. Wars abound, environmental degradation accelerates, economies topple overnight, and pandemics such as AIDS and tuberculosis continue to spread. The Internet and other media help to disseminate knowledge, but they’ve also created an “info-glut” and left us too little time to process it. What’s more, advances in technology have made the world so bewilderingly fast-paced and complex that fewer people are able even to grasp the problems, let alone generate solutions. That space between the problems that arise and our ability to solve them is “the ingenuity gap,” and as we careen towards…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
As a writer who grew up on a steady diet of horror—from Dean Koontz to Peter Straub to Stephen King—I never knew what amazing diversity there actually was in the genre, until I became a horror writer myself! In the last few years, I’ve met an incredible range of talented writers whose books are sometimes overshadowed on the horror shelves by a certain King, and I think it’s high time we all knew more about these hardworking, creative, and gifted authors. So if you read horror and are hungry for new books by writers whose work you may not know, here are five incredible voices to whisper tales of terror in your ear.
This Thing Between Usis a strange, mesmerizing, and oddly funny story about one man’s grief and how it leads to an invasive, evil force penetrating our world from the beyond. In part, it’s a haunted house story, but the ghost is in the machine—specifically a smart speaker named “Itza,” which is Moreno’s version of Alexa. I had the idea to a write a haunted house novel in which the house is haunted by a computer, but Gus beat me to it, and did it ten times better than I could have. You won’t read anything like this one, I promise.
"As original as it is affecting . . . left me genuinely creeped out, unsettled, and shaken. An existentially frightening book." -Paul Tremblay, author of Survivor Song
"Hold on, this isn't a ride, it's a slide, and it doesn't care whether you're ready or not." -Stephen Graham Jones, author of The Only Good Indians
A widower battles his grief, rage, and the mysterious evil inhabiting his home smart speaker, in this mesmerizing horror thriller from Gus Moreno.
It was Vera's idea to buy the Itza. The "world's most advanced smart speaker!" didn't interest Thiago, but Vera thought it would be…
As a surgeon and scientist who has had a lifelong interest in science and science fiction, I can’t help being fascinated by “what if” questions, especially as regards the impact of inventions on human society and the world. As an optimist, I tend to enjoy exploring inventions that benefit mankind much more than those that bring on an apocalypse.
This riveting tale asks “what if” a future technology allows the “bobbling” of spherical volumes of invincible space within which time is stopped. In a misguided effort to stop a war, the Peace Authority bobbles military groups and war-making machinery all around the world with unexpected consequences.
But, for me, the stars of the show are the bobbles themselves, especially when they unexpectedly start popping, releasing people, war machines, and exploding bombs that have been in stasis for decades.
First in a quintessential hard-science fiction adventure, Hugo Award-winning author Vernor Vinge's The Peace War follows a scientist determined to put an end to the militarization of his greatest invention--and of the government behind it.
The Peace Authority conquered the world with a weapon that never should have been a weapon--the "bobble," a spherical force-field impenetrable by any force known to mankind. Encasing governmental installations and military bases in bobbles, the Authority becomes virtually omnipotent.
But they've never caught Paul Hoehler, the maverick who invented the technology, and who has been working quietly for decades to develop a way to…
In sixth grade, I got into an argument with my neighbor, Billy. We were in his backyard, looking at the stars through his new telescope. “I see Orion,” said Billy. “What do you see?” “A bunch of stars.” “I aimed it at Orion. See him?” ”I see a bunch of stars.” “Don’t you see his belt? His sword?” Billy got more agitated. “Everybody knows that’s Orion. I can’t believe you can’t see him.” “It’s not actually Orion – it was just a bunch of stars until someone told a story about it and gave it meaning.” That compelled me to write, to construct a meaning for what I experienced, and try to make sense of it.
I love books that cause me to view things in ways I never had before. Connections did that over and over again.
Burke views history through the lens of technical innovation. What his book revealed to me was that everything has its antecedents; things that came before that were the building blocks of what was to come. The more I read, the more I noticed that I was looking at things differently, not only seeing links but thinking about what could come next based on where something came from and the direction our culture was moving. This is a transformative book.
How did the popularity of underwear in the twelfth century lead to the invention of the printing press? How did the waterwheel evolve into the computer? How did the arrival of the cannon lead eventually to the development of movies?
In this highly acclaimed and bestselling book, James Burke brilliantly examines the ideas, inventions, and coincidences that have culminated in the major technological advances of today. With dazzling insight, he untangles the pattern of interconnecting events: the accidents of time, circumstance, and place that gave rise to the major inventions of the world.
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
After 17 years in the advertising industry, I became a professor to teach what I learned in practice. Only then did I start reflecting, researching, and discovering why we were successful in some efforts and not in others. From that perspective, I’ve been crafting new ways to approach marketing that are not based on what worked in the past, but on what works now in light of the dramatic changes to the field. Within marketing, I focus on social media strategy, digital marketing, and storytelling.
Philip Kotler, “The Father of Modern Marketing,” credited with developing the 4 Ps of the marketing mix is still contributing to the field. In this book with his co-authors, he builds upon the foundations he helped to set up decades ago to show us how the practice of marketing has evolved and where it is headed. You’ll learn the challenges marketers face in a digital world, new strategies for tech-powered marketing, and new tactics for leveraging marketing tech. What I really learned from this book is the practice of human-centric marketing where brands behave like humans treating customers as friends. It’s all about POV where value proposition messages become useful and valuable content.
Rediscover the fundamentals of marketing from the best in the business
In Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.
In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.
Following the pattern presented in his bestselling Marketing X.0 series,…
