Books like Company Of One

This book drills down into the power of clarity. By continually asking, “What’s the ONE thing I can do such that by doing it everything else will be easier or unnecessary?”, it teaches ruthless prioritization.

I’ve found this question to be one of the most powerful tools in my daily practice—and in coaching others.

Who wouldn't want to work less and make more?

James Schramko feels like an Australian version of me: he's started, built and sold multiple successful businesses over a couple of decades. He's been there, done that, and sold the T-shirt – but prefers to spend his days surfing rather than working.

This book shows you how he achieves that work/life balance – by working less and making more.

My dream job description is: to do what I want...when I want...how I want...where I want...if I want!

Do you know what you want? Too many people spend their life chasing things that don't actually make them happy! 

In Anything You Want, Derek Sivers makes the case that, as a small business owner, you get to make a little universe where you create all the laws. It's a really nice short read, about 90 minutes, and contains 40 short chapters, packed full of insights, and "aha!" moments.

If you need a kick up the arse to go and make a dent in the universe, then Life in Half a Second is the book for you. I often listen to the audiobook version of the first chapter to fire me up, and stop me from wasting my life.

Michalewicz's point is simple: the planet is 4.5 billion years old. Humans appeared 200,000 years ago. Most of us live 80 years, and have already wasted half that time. That time is all we have – and if the lifetime of Earth was condensed to a calendar year, then your entire life would flash by in less than half of one second.

Tick, tock.

Although Peter Drucker is best remembered as a management guru, he also produced some seminal work on the topic of entrepreneurship, of which Innovation and Entrepreneurship is the most comprehensive. The book explores the close relationship between creative problem-solving (or “innovation”) and successful/socially impactful entrepreneurship. In his lively prose, the fondly remembered business writer provides a rigorous review of the opportunities for entrepreneurship. 

For example, he discusses how “changes in perception” such as changes in how women see themselves in modern society, create opportunities for savvy entrepreneurs. Dr. Drucker also provides excellent insights regarding different forms of entrepreneurship. Perhaps most relevantly, he also explains the ways in which entrepreneurship impacts society and, in his view, makes the United States and some other developed countries more economically resilient. 

I would not normally be drawn to a title about being financially capable as I like to think I am already (whether that is true or not)!

It starts with statements about how difficult it is for people to talk about money, and how wary people are of asking questions about managing their finances. A great starting point asks the reader to remember their first memory about money, then discusses how this impacts dealings in later life.

It is well written, easy to follow, with question-and-answer sections at the end of each chapter. While he includes eight key areas of wellbeing, the focus is on managing and improving, if necessary, your own financial position. So yes, I did find it interesting and considered all the points raised to check my own situation. 

Profit First is a banking system that accounts for the inevitable human error of “ooh, there is money in my account, I can afford that”.

This book helped me set my businesses up so that I was actually able to keep some of the income that was coming in from them, rather than continually getting to the end of the month and wondering where the revenue I had generated went. 

This is a must read for self-employed and small business owners, and a solid read for personal finances too!

The stuff in this book is so good that I used his very techniques to end up co-writing a book with the author!

This book helped me to recognize that my success in show business (and indeed, in any field) was not going to be due to my talent (of which I have in excess supply!) but because of how well I could market that talent, and share it with the world.

Guerrilla Marketing was my trusted friend when I was starting out, and its lessons ring true 20 years later as I continue acting, producing, coding, speaking, and more. In fact, the lessons in this book helped me to book my first TEDx talk just this year (2024).

Ivan Light’s Ethnic Enterprise in America utilizes both sociological and historical analysis.

From my perspective, what makes Light’s classic book unique and important is its’ detailed discussion of “rotating credit associations.”

These were/are community-based networks that allow participants to raise capital for a variety of economic projects (such as starting or growing a business).

According to Light, Chinese Americans and Japanese Americans regularly (and successfully) used rotating credit associations; African Americans did not (although rotating credit associations were/are a part of African tradition).

Ethnic Enterprise in America plausibly suggests that this form of “cultural amnesia” can be linked to the trauma associated with the enslavement of transplanted Africans in America.

Published over fifty years ago, this book remains useful and informative.    

I love Dave Parker’s book, Trajectory: Startup – Ideation to Product/Market Fit, because it provides a clear, but detailed roadmap to guide entrepreneurs through and over all of the necessary steps and obstacles to entrepreneurial success. The nature and degree of the best practices and practical insights laid out in Trajectory: Startup is somewhat similar, but even more granular, to that found in my own book but for the business side of things instead of the legal, governance, or regulatory side.

There is a lot of intellectual and procedural handholding in these pages, including checklists, to-do lists, and template forms for gathering and analyzing research and data, that first-time entrepreneurs will find indispensable and that even experienced entrepreneurs will find illuminating and useful. In the book’s Introduction, Parker summarizes what he hopes to help aspiring entrepreneurs do: create value with your product or service; decide on primary and secondary… show more.