Why read Company Of One?

Book cover of Company Of One: Why Staying Small Is the Next Big Thing for Business

Book description

What if the real key to a richer and more fulfilling career was not to create and scale a new start-up, but rather, to be able to work for yourself, determine your own hours, and become a (highly profitable) and sustainable company of one? Suppose the better - and smarter…

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Why read it?

1 author picked Company Of One as one of their favorite books. Why do they recommend it?

John Lamerton

Author

Bigger isn't better – at least not when it comes to lifestyle businesses.

The “Company of One” mindset is very similar to my own “Ambitious, Lifestyle Business”: deliberately small, and designed to deliver the lifestyle desired by the owner, rather than growth at all costs. It doesn’t necessarily mean one person (personally, I run a Company of One with a team of seven).

There is only one “rule” for a Company of One – you must constantly question the need for growth. People say you should start with the end in mind. I say start with the lifestyle in mind,…

From John's list on thinking big for small business owners in the UK.