Here are 100 books that Communicate with Mastery fans have personally recommended if you like
Communicate with Mastery.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
After an early career in the technology industry, I co-founded a trade association for women entrepreneurs who were seeking venture capital funding for their businesses. As a nonprofit CEO, I had a powerful bully-pulpit advocating for what I believed was an important cause, but I didn’t have much of a strategy to build a following for my ideas. Later, a friend called me a "thought leader, " which shifted my worldview. Soon, I helped my first client go from being invisible in her field to becoming a recognized expert—testifying in front of the US Senate, recognized by the White House, and asked to lead a state-wide initiative in her field.
I think of Dorie Clark’s book as a companion book to mine. If you like my book, it’s likely that you’ll also get a lot of value out of reading hers. In this book, Clark focuses on helping people discover their breakthrough idea, a step that I think of as a prequel to the steps I outline for becoming a thought leader. She goes deep on the concept of the “Big Idea,” sharing some of the pathways that others have taken to distill a unique perspective or innovative differentiator that allows them to stand out.
As I do in my book, Clark then shares her perspective on building an audience for your ideas, effectively communicating your message, and inspiring others to embrace your vision. Both books also focus on dealing with naysayers and what it takes to truly scale big ideas and create a movement that makes substantial change…
Standing out is no longer optional. Learn how to become a thought leader - the agenda setter, the go-to person - with Dorie Clark's Stand Out.
Too many people believe that if they keep their heads down and work hard, they'll gain the recognition they deserve. But that's simply not true anymore. To get noticed, create true job security, and make a difference in the world, you have to make sure your ideas get noticed.
Drawing on interviews with thought leaders including Seth Godin, David Allen and Daniel Pink, Dorie Clark shows you how to break through the clamour of…
After an early career in the technology industry, I co-founded a trade association for women entrepreneurs who were seeking venture capital funding for their businesses. As a nonprofit CEO, I had a powerful bully-pulpit advocating for what I believed was an important cause, but I didn’t have much of a strategy to build a following for my ideas. Later, a friend called me a "thought leader, " which shifted my worldview. Soon, I helped my first client go from being invisible in her field to becoming a recognized expert—testifying in front of the US Senate, recognized by the White House, and asked to lead a state-wide initiative in her field.
So many of us, when we’re starting out, don’t think of ourselves as movement starters. We just want to get others on board to help us make a change at our school, in our neighborhood, or on our team. We often don’t see ourselves as leaders; instead, we are hoping to find a community with a shared perspective or explore the possibility of making things just a little bit better. But how do we get started, and how do we scale what’s working?
My friend, Jennifer Dulski, was the head of Groups at Facebook and the former president of Change.org, and her book is all about how we can each play a role in sparking change, whether we’re trying to bring about change in our company, community group, college, or in a startup.
Dulski offers practical techniques based on real-life experience. She gives wonderful and varied examples that remind us…
Managers accept the world as it is; movement starters push the boundaries to make it more just, compassionate and even joyful. We all need to decide: Are we managers or movement starters?
Jennifer Dulski, the head of Groups & Community at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change - whether you're at a startup or a political campaign, a Fortune 500 company or a local community group, as an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
After an early career in the technology industry, I co-founded a trade association for women entrepreneurs who were seeking venture capital funding for their businesses. As a nonprofit CEO, I had a powerful bully-pulpit advocating for what I believed was an important cause, but I didn’t have much of a strategy to build a following for my ideas. Later, a friend called me a "thought leader, " which shifted my worldview. Soon, I helped my first client go from being invisible in her field to becoming a recognized expert—testifying in front of the US Senate, recognized by the White House, and asked to lead a state-wide initiative in her field.
Like all of Seth Godin’s books, this one is crammed full of examples of people who you want to get to know because they have done something truly great. He shares the story of the Grateful Dead, who transformed music and concerts; the head of the Acumen Fund, who transformed philanthropy; and a guy named Joel Spolsky, who created a job board that attracted the most talented programmers in the world. He draws you into these leaders’ stories and then shows you how you can be just like any one of them.
So, what is a tribe? In Godin’s definition, a tribe is a group of people connected to one another, connected to a leader, and connected to an idea. He posits that all a group needs to be a tribe is a shared interest and a way to communicate. He also argues that you can’t have a tribe without…
In this fascinating book, Seth Godin argues that now, for the first time, everyone has an opportunity to start a movement - to bring together a tribe of like-minded people and do amazing things. There are tribes everywhere, all of them hungry for connection, meaning and change. And yet, too many people ignore the opportunity to lead, because they are "sheepwalking" their way through their lives and work, too afraid to question whether their compliance is doing them (or their company) any good. This book is for those who don't want to be sheep and instead have a desire to…
I’ve always wondered why meetings are so terrible. And, why we spend so much awful time in them. So, in my graduate studies, I decided to try to figure that out. What makes meetings good and what makes meetings bad? Then, over the course of a couple decades, I wrote what constituted about 25% of all the science on the topic of workplace meetings. It may be self-proclaimed, but I am the Meeting Doctor. Just like you go to a physician for an illness, I’m who people go to when their meetings are sick and need a cure!
So, you’re trying to make your meetings better, but every self-help book out there seems to fall short of your expectations. Well, try some science! This book is all about the science of effective meetings. What they are, what they look like, and how everyone can participate in and lead good meetings. Based on the best science by author, Steven Rogelberg, PhD, and his many colleagues, former students, and research collaborators, this book provides best practices that work. They’ve been tested and they really, actually, work!
A recent estimate suggests that employees endure a staggering 55 million meetings a day in the United States. This tremendous time investment yields only modest returns. No organization made up of human beings is immune from the all-too-common meeting gripes: those that fail to engage, those that inadvertently encourage participants to tune out, and those that blatantly disregard participants' time.
Most companies and leaders view poor meetings as an inevitable cost of doing business. But managers can take heart: researchers now have a clear understanding of the key drivers that make meetings successful. In The Surprising Science of Meetings, Steven…
I’ve spent my career exploring how people think, learn, and respond to challenges. I was raised as a Humanist, but my journey into behavioral psychology began in college while training dolphins in Hawaii. I learned firsthand how behavior is shaped through reinforcement and response. It’s easy to see how my humanism combined with behavioral psychology has fed a lifelong passion for understanding how to master our minds so we can navigate life with clarity and purpose. As an author, speaker, and behavioral science expert, I teach people how to manage change, deal with difficult people, and lead with integrity. I’m excited to share these books to help you live life fully.
Pausing before reacting is one of my most powerful tools for making better decisions. I teach this technique in all of my classes and books, and to back up my advice–I recommend this book.
It reinforces the importance of taking a moment to reflect, which is something I not only recommend when dealing with conflicts and problems but that I practice myself. It is astonishingly hard to do, but I am convinced that my ability to think strategically starts with my ability to pause. It gives me just enough space so that I can choose my response and not just knee-jerk reactions to situations I find myself in.
A clear, actionable plan to fight frustration at work, make savvier decisions, and avoid costly mistakes when we're short on time, attention, and choices
One of the most frustrating dilemmas for working people today is how to be effective when we feel we don't have time or we're facing non-stop demands. The Power of Pause process is a dynamic practice that Nance Guilmartin has taught thousands of people worldwide, equipping them to regain control of thoughts and avoid miscommunications. This tested method helps readers to take a moment to wonder what's called for when we feel we're short on time,…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Coaching is a wonderful technology that can help people be a force for change… and is often wrapped up in mystic and woo-woo and privilege that makes it inaccessible and/or unattractive to too many. I want being more coach-like—by which I mean staying curious a little longer, and rushing to action and advice-giving—to be an everyday way of being with one another. Driven by this, I’ve written the best-selling book on coaching this century (The Coaching Habit) and have created training that’s been used around the world by more than a quarter of a million people. I’m on a mission to unweird coaching.
Moon realizes that certain words are particularly helpful and powerful in making conversations better (all conversations, not just coaching ones). It’s one short word per letter (“Difference”, “Might”, and “Yet” are three of my favourites), and this feels like a collection of twenty-six precise tools that can help any type of discussion more elegant, more curious, more filled with potential and more useful.
Language is a powerful tool that can unite, engage, and move people to action. It's all in what you choose to say, and how you say it.
In this practical, accessible guide to having more powerful conversations, leading evidence-based coaching expert Haesun Moon offers a set of powerful words or phrases-one for every letter of the alphabet-to help you move others toward greater purpose and accomplishment. Based on her extensive research with the University of Toronto and Harvard Medical School, Moon shows you how to apply each of these concepts to transform the way…
As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life.
When your business begins to gain momentum and scale, you need to build both communication infrastructure and process to motivate your employees, partners, and customers. Drawing from decades of award-winning work at their firm Duarte, Nancy and Patti give creative, specific advice about how to be an inspiring and effective leader.
'Change can be fear-filled in prospect but fearsome in effect. With Illuminate, Duarte and Sanchez light our path through that crucial transition dazzlingly' ROBERT B. CIALDINI, author of Influence
To envision the future is one thing, getting others to go there with you is another. By harnessing the power of persuasive communication you can turn your idea into a movement.
In Illuminate, acclaimed author Nancy Duarte and communications expert Patti Sanchez equip you with the same communication tools that great leaders like Steve Jobs, Howard Schultz, and Dr. Martin Luther King Jr. used to move people.
I’ve founded companies, shut them down (then rebuilt my life), and coached hundreds of executives and founders through their own turning points. Those experiences taught me that resilience isn’t about bouncing back after hard things happen to you. It’s about being open to what can happen through you, including growth, clarity, curiosity, and conviction. That’s why I wrote Rethinking Resilience and why I return to these books often. Each one has helped me see strength, adaptability, and curiosity as intentional and sustainable traits—not something we summon only after crisis. I’m passionate about helping leaders move from reaction to intention and turn pressure into power, and I think this list captures that shift perfectly.
I love this book because it reframes leadership as a long strategic game instead of a transactional one.
Sinek’s concept of the “infinite mindset” mirrors how I think about Intentional Resilience: it’s not about surviving one hard moment, it’s about sustaining clarity and conviction over many moments. His writing reminds me to zoom out, focus on purpose, and lead with a sense of ownership and collaboration instead of competition.
It’s one of those rare leadership books that keeps getting more relevant every year.
The New York Times-bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game?
In The Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
As I moved up in leadership, I found I was not prepared to manage people during uncertain and difficult times. Transitions bring about the worst in people. They get fearful and that causes bad behavior by triggering defense mechanisms. The books I listed are a progression of books that helped me to understand how transitions and change affect people and gave me a framework to continue to learn and increase my leadership skills. I then decided to write about new insights I gained in leadership to help others and have published two books and am writing articles on Medium.
Just Be Honestis a great book on communication strategies. One part of this book that has always stuck with me is what Steven Gaffney calls Notice vs. Imagine. Steven Gaffney estimates that at least 50% of what we imagine about others is inaccurate. For example, upon exiting a meeting at work, 50% of each person’s thoughts, opinions, and assumptions from the meeting are likely to be wrong. The worse part about this is that each person may well think he or she is 100 percent right. I learned a lot about hidden assumptions and communication strategies from this book.
In Just Be Honest, you will learn that honesty is not only the best policy; it's the easiest and most effective way to communicate. You'll learn how to be honest with others and how to get them to be honest with you. You will learn how to use honesty as a tool to get immediate and dramatic results with anyone regardless of their backgrounds, needs, personality or personal agenda. You will learn how to eliminate communication breakdowns and personality conflicts, prevent problems before they occur and get the bottom-line results you desire--quickly and painlessly. You will learn why the two…
