Books like Tribes — picked by fans

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

I think of Dorie Clark’s book as a companion book to mine. If you like my book, it’s likely that you’ll also get a lot of value out of reading hers. In this book, Clark focuses on helping people discover their breakthrough idea, a step that I think of as a prequel to the steps I outline for becoming a thought leader. She goes deep on the concept of the “Big Idea,” sharing some of the pathways that others have taken to distill a unique perspective or innovative differentiator that allows them to stand out. 

As I do in my book, Clark then shares her perspective on building an audience for your ideas, effectively communicating your message, and inspiring others to embrace your vision. Both books also focus on dealing with naysayers and what it takes to truly scale big ideas and create a movement that makes substantial change… show more.

I had the privilege of teaching a class together with JD Schramm at Stanford Business School, where he was a longtime instructor and pioneered some groundbreaking classes and programs. Schramm is without a doubt one of the most effective communicators that I have ever met. He is also a great teacher. 

In this book, Schramm brings together a wide variety of frameworks and tools for leadership communication that he taught at Stanford, and he addresses some of the biggest challenges that business leaders face when speaking and writing to influence their most important audiences. He distills what it takes to journey from uncertainty to competence, to expertise, and ultimately to mastery, and along the way, he invites us to think deeply about our audience and the intention behind our communications.

If you follow his step-by-step guide, I can assure you that you’ll be more confident and more effective in any… show more.

So many of us, when we’re starting out, don’t think of ourselves as movement starters. We just want to get others on board to help us make a change at our school, in our neighborhood, or on our team. We often don’t see ourselves as leaders; instead, we are hoping to find a community with a shared perspective or explore the possibility of making things just a little bit better. But how do we get started, and how do we scale what’s working? 

My friend, Jennifer Dulski, was the head of Groups at Facebook and the former president of Change.org, and her book is all about how we can each play a role in sparking change, whether we’re trying to bring about change in our company, community group, college, or in a startup.

Dulski offers practical techniques based on real-life experience. She gives wonderful and varied examples that remind us… show more.

In 1978, the prominent historian and political scientist Jim Burns published this classic, advancing the importance of “transformational leadership.” Referencing such greats as Lincoln, Gandhi, and FDR, he documented how moral leaders help followers achieve their higher goals and realize their potential.

Sound idealistic? Burns showed it was also practical and effective.

Adult development theory is, in my opinion, one of the most fascinating and encouraging ideas out there.

In a nutshell, it suggests that (contrary to popular belief) our brains are not “finished products” by the time we turn 25 or so.

As Berger shows so beautifully in this book, people of any age can acquire new skills or adopt new habits, so long as they have the right guidance and tools at their disposal. And, as you might’ve guessed, this book is full of both. 

John Adair was an ex-military guy who wrote brilliantly on leadership and time management, and this book is no exception: understanding what motivates people is crucial for leaders, and in Leadership and Motivation, John Adair re-frames the topic in terms of his Action-Centred Leadership model.

His insights are anchored in the Fifty-Fifty Rule, which asserts that half of an individual’s motivation comes from within, and half from their environment, particularly the leadership they experience.

The book’s core is Adair’s Eight Key Principles for motivating others, including: be self-motivated; recruit self-motivated individuals; treat people as individuals; set achievable challenges; recognise progress as motivating; create a motivating workplace; ensure fair rewards; and offer recognition.

Highly practical ideas.

All too often, managers try to motivate their employees with money and outrageous perks. If that stuff worked, these companies would have a fully engaged workforce. Leadership expert Lisa Earle McLeod tackles the employee engagement crisis by showing leaders how to put workplace meaning front and center. Lisa’s book includes plenty of examples of how to put her words into action. It’s an easy read, with a very important message.

Prof Useem, who teaches leadership at the Wharton School of the University of Pennsylvania, sent me a signed copy of this book through my spouse (a Wharton alum) and I cannot recommend it enough.

He eloquently equates a leader’s job to standing on the cliff edge, getting a grip on unfamiliar landscapes, and acquiring the skills to lead organizations in this constantly evolving, ever-changing business landscape.

I think this book is more relevant than ever given our turbulent times – Prof Useem draws on the experiences of ten bold CEOS to show us how, in a world characterized by unprecedented challenges of global pandemic and economic disruption, leaders need to find the edge for leaping across and breaking new ground on the other side.

An engaging and practical guide to being the ambidextrous leader who constantly propels the organization forward, without letting go of its core.

A colleague of mine introduced me to this book and argued that Kouzes and Posner wrote the gold standard of leadership practices. After reading their research-based stories, I agree.

The authors write in a way that goes beyond theory by offering a practical guide by focusing on the five practices of exemplary leadership. These practices are applicable to anyone’s career! Through inspiring examples and actionable steps, I learned how to lead with integrity, inspire others, and drive higher performance more effectively.

Read the gold standard of leadership development. It can become your call to action!