Will I love Stand Out?

I think of Dorie Clark’s book as a companion book to mine. If you like my book, it’s likely that you’ll also get a lot of value out of reading hers. In this book, Clark focuses on helping people discover their breakthrough idea, a step that I think of as a prequel to the steps I outline for becoming a thought leader. She goes deep on the concept of the “Big Idea,” sharing some of the pathways that others have taken to distill a unique perspective or innovative differentiator that allows them to stand out. 

As I do in… show more.

Dorie and I have worked together in the past on webinars, masterminds, and the like, and I always learn something from her professor brain! In Stand Out, the message is that to make a name for yourself, you have to capitalize on your unique perspective and knowledge and inspire others to listen and take action.

But becoming a "thought leader" is a mysterious and opaque process. Where do the ideas come from, and how do they get noticed? Dorie explains how to identify the ideas that set you apart and promote them successfully. The key is to recognize your… show more.