100 Books Like Walking to Destiny

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

I have been a coach to business owners for the last 25 years, with a concentration on exit planning for the last twelve. During that time I have personally worked with over 500 owners. I’ve written 4 books on the subject, two of which were award winners. I’ve seen so many owners who built excellent businesses, but are stymied by how to leave them without deserting their employees and customers. Almost two-thirds of business owners over 60 years old have no plan for the transition of their businesses. I am on a mission to fix that.

Computers have fascinated me since my childhood, having fond memories of my dad's ZX81, but even so I played around I was never truly captured by the programming until I recognized it as a way of writing rather than raw engineering. Through my studies of media sciences I found my fascination with how language can shape perception, and through my work in developer advocacy, I found how communities are shaped as well. Now I am fascinated with how different programming languages can shape thinking, having had the opportunity to solve problems at large companies in nonmainstream languages.

Anurag Anand is a keen observer of humankind. He believes that the diversity of human emotions, motivations, and actions offer him a rich palette of tones to paint his stories with. He is the author of thirteen books across genres like self-help, historical fiction, crime thrillers, and contemporary fiction. Anurag’s works have been lauded for their realism, simplicity, and sharp characterization by readers across the spectrum. Of course, he is an avid reader and likes to remain abreast with the developments in the Indian writing space. He is a familiar face (and voice) in literature festivals, television debates and other related forums across the country.  

I’ve been fascinated by maps all my life. The map of India has always held special interest. As I’ve lived in different parts of India, I’ve seen firsthand how India is one country, but its stories are multiple. I chronicled India’s varied stories through the origins of each of its states. Similarly, I’ve curated a diverse and inclusive reading list. It covers different parts of the country and contains different types of books—graphic novel, travelog, memoir, and short story collections. The authors also cut across religion, gender, and social strata. I hope you discover a whole new India!

I know it's kind of weird, but I have been fascinated by the world of direct-response marketing ever since I first saw the full-page ads in the "newspapers" my grandmother loved to read (The National Inquirer and the Weekly World News). Those ads fascinated me because, at first, I thought they were stories in the newspaper. That was my first exposure to the work of the brilliant Eugene Schwartz. I used to check our mail so I could grab all the "junk mail" that everyone else threw away because that's the only mail I wanted to read. That's why I became a direct-response copywriter.

When I was a journalist, writing about health and fitness for women’s magazines and national newspapers, I had a strong sense that much of the advice being doled out by personal trainers and other ‘experts’ was dubious, to say the least. I decided to see for myself, embarking on an Exercise and Sport Science degree and training as a running coach. Two decades on, with a handful of running books and a 13-year-strong column in Runner’s World to my name, I still like to delve into the science underpinning physical activity to see if it really stands up, and if so, for who, and under what circumstances?  

What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!