Here are 100 books that The Power of Saying No fans have personally recommended if you like
The Power of Saying No.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
Growing up I never felt good enough. I was called ‘tubby’ and ‘little tubette.’ I tried to people-please my way to love and acceptance, being who I thought others wanted and needed me to be. I achieved. I followed (most of) the rules and was nice and polite. But none of that worked to cultivate a balanced or meaningful life. Not surprisingly, this led me to a career in psychology and a love of learning about how to help others with similar struggles. Reading and writing self-development books has completely changed my life for the better. I hope this list will help you do the same!
I don’t know about you, but I’ve always had a rather complicated relationship with exercise.
It always felt like something I was *supposed* to do and as a person who’s never been particularly athletic, I just didn’t like it. Until I read The Joy of Movement. This is a love letter to exercise. And it’s all based in science. McGonigal is an absolute whiz at making research interesting and accessible.
By the end, I finally found my joy in movement and now I look forward to exercising most days of the week!
Now in paperback. The bestselling author of The Willpower Instinct introduces a surprising science-based book that doesn't tell us why we should exercise but instead shows us how to fall in love with movement.
Exercise is health-enhancing and life-extending, yet many of us feel it's a chore. But, as Kelly McGonigal reveals, it doesn't have to be. Movement can and should be a source of joy.
Through her trademark blend of science and storytelling, McGonigal draws on insights from neuroscience, psychology, anthropology, and evolutionary biology, as well as memoirs, ethnographies, and philosophers. She shows how movement is intertwined with some…
Growing up I never felt good enough. I was called ‘tubby’ and ‘little tubette.’ I tried to people-please my way to love and acceptance, being who I thought others wanted and needed me to be. I achieved. I followed (most of) the rules and was nice and polite. But none of that worked to cultivate a balanced or meaningful life. Not surprisingly, this led me to a career in psychology and a love of learning about how to help others with similar struggles. Reading and writing self-development books has completely changed my life for the better. I hope this list will help you do the same!
This book literally saved my marriage and allowed me to take my career to the next level.
Like many women, I was working full time (and was the primary earner) yet was still responsible for the great majority of household and childcare tasks. I was burnt out and resentful. This book gave me a system for getting my time, my life, and my marriage back on track.
Now my relationship is stronger than ever and the reclamation of my time has opened doors to all sorts of personal and professional opportunities I had been missing out on.
"A hands-on, real talk guide for navigating the hot-button issues that so many families struggle with."--Reese Witherspoon
Tired, stressed, and in need of more help from your partner? Imagine running your household (and life!) in a new way...
It started with the Sh*t I Do List. Tired of being the "shefault" parent responsible for all aspects of her busy household, Eve Rodsky counted up all the unpaid, invisible work she was doing for her family -- and then sent that list to her husband, asking for things to change. His response was... underwhelming. Rodsky realized…
In 1913, a 15-year-old pregnant girl was found dead of apparent suicide. Dr. James Wilson, a new graduate and the first doctor ever to start a practice in this rural town, feels guilty over her death because of his delayed intervention.
As a child, I often wondered why people behave as they do, think and believe in certain ways, and/or rationalize away their behavior, ranging from the criminal to the bizarre. I have researched and studied the mind for nearly fifty years now. I have written or co-authored more than twenty books on the subject.
My new book, Mind Training, co-authored with my wife and student of over thirty years, is the culmination of everything we’ve learned. In reality, it's a story that crosses over many disciplines, cites over 200 studies, offers multiple tools for empowerment in every chapter, and does so in the personable and friendly manner that my co-author is so very good at doing.
Most people hold somewhat delusional views about how and why they believe what they believe, and they are unaware of the various manipulation techniques and strategies influencers use to persuade and maneuver our opinions.
McRaney shows us how our beliefs are formed, why it can be so hard to change them, how they can be manipulated, he does so in a wonderfully insightful manner, making the science of human psychology relatable through practical stories and examples.
Moreover, the writing style is warm, not dogmatic or smug.
Genes create brains, brains create beliefs, beliefs create attitudes, attitudes create group-identities, group identities create norms, norms create values, and values create cultures. The most effective persuasion techniques work backwards.
Ideas sweep across cultures in waves, beginning with early adopters who reduce uncertainty for the rest of the population. It's rarely because the innovation is amazing in and of itself, but because early adopters signal to the group that it's safe to think again.
This book explains how minds change - and how to change them - not over hundreds of years, but in less than a generation,…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
There are countless amazing insights from Influence Is Your Superpower, by Yale’s Zoe Chance.
Three that stick with me the most for applying these insights at work are: 1) Zoe’s Magic Question of “What would it take?” This little question is so powerful in coming up with innovative solutions that increase buy-in from the person you are asking (and Zoe of course explains why in the book). 2) people are more likely to say yes to you than you may think, so simply asking is important to increasing your influence. 3) saying “no” is key to success (and isn’t as hard as it seems).
She encourages a 24-hours of “no” challenge that can help anyone get more comfortable with saying no.
Get what you want without compromising who you are: the new rules of persuasion to influence others for good
We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.
Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
Do you ever feel like everyone is watching you? What about all those other times when you feel like a fly on the wall – observing while not being noticed? Which is true? Are we invisible or is the world critiquing our every move?
It turns out…people notice us much more than we think (and, much less than we think). And as tends to happen with brain tricks, it is the opposite of how we think it should work. Once you understand this, you can easily leverage those insights to increase your influence.
As Vanessa shares in this great book, even being in the audience at a presentation can impact what the speaker says and how their own perspectives will change. Great news for the introverts – silent influence is real.
Whether attending a meeting, sharing a post online or mustering the nerve to ask for a favour, we often assume our actions, input and requests will be overlooked or rejected. However, as behavioural psychologist Vanessa K. Bohns reveals, people see us, listen to us and agree to do things for us much more than we realise.
In You Have More Influence Than You Think, Bohns draws from original research to illustrate why we fail to recognise the influence we have already and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. She…
Voyager 1 was launched on September 5, 1977, and Voyager 2 was launched on August 20, 1977. Both began a historic journey with unique 'time capsules' on board intended to communicate a story of our world to extraterrestrials. The Voyager message is carried by a phonograph record 12-inch gold-plated disk…
Growing up I never felt good enough. I was called ‘tubby’ and ‘little tubette.’ I tried to people-please my way to love and acceptance, being who I thought others wanted and needed me to be. I achieved. I followed (most of) the rules and was nice and polite. But none of that worked to cultivate a balanced or meaningful life. Not surprisingly, this led me to a career in psychology and a love of learning about how to help others with similar struggles. Reading and writing self-development books has completely changed my life for the better. I hope this list will help you do the same!
If I had to bring my kids to one more trampoline park I was going to quit parenting. Until I decided to start jumping too!
Spoiler alert—it didn’t go well for my bladder and me, but it was filled with laughter and fun! In The Fun Habit, Mike Rucker convinces us that fun and play are not optional if we truly wish to thrive (I do!) and he shows us how to build in the time for it. He even brings fun to work and parenting!
Discover the latest compelling scientific evidence for the revitalizing value of fun and how having fun can help you achieve better work-life balance, reduce stress and much more.
Doesn't it seem that the more we seek happiness, the more elusive it becomes?
There is an easy fix, hiding in plain sight. Fun is an action you can take here and now, practically anywhere, anytime. Through research and science, we know fun is enormously beneficial to our physical and psychological well-being, yet fun's absence from our modern lives is striking. Whether you're a frustrated high-achiever trying to find a better work-life…
Growing up I never felt good enough. I was called ‘tubby’ and ‘little tubette.’ I tried to people-please my way to love and acceptance, being who I thought others wanted and needed me to be. I achieved. I followed (most of) the rules and was nice and polite. But none of that worked to cultivate a balanced or meaningful life. Not surprisingly, this led me to a career in psychology and a love of learning about how to help others with similar struggles. Reading and writing self-development books has completely changed my life for the better. I hope this list will help you do the same!
Ok, I know it seems like this book is only for middle aged ladies but hear me out. Half the population will experience menopause and it is impactful. And yet, it is talked about so very little.
So for those of you who are going through it or will go through it, this book is a must read. For the rest of you—you will work with, love, and/or live with people who go through it, so if you care about your relationships and want to demystify what is happening behind the curtain of those you love, this could be an incredibly valuable read for you too.
Not only is this science-based book chock full of must-know information, it is laugh-out-loud-with-tears-streaming-down-your-face funny.
“Hot and Bothered removes the shame, disdain, and mystery that’s surrounded menopause….An informative, entertaining and desperately needed book.” —Jen Sincero, author of You Are a Badass
When Jancee Dunn hit her mid-forties, she was bombarded by seemingly random symptoms: rampant insomnia, spring-loaded nerves, weirdly dry mouth, and Rio Grande-level periods. After going to multiple doctors who ran test after fruitless test, she was surprised to finally discover the culprit—perimenopause. For more than two decades, Jancee had been reporting on mental and physical health. So if she was unprepared for this, what about all the women who don’t write about health…
I've been blessed in my career, beginning as a 16-year-old, being an assistant manager at 17, a general manager at 20, and the face of the franchise at the age of 30 for over 16 years. This has led to me learning how to get people more motivated to perform their work than they ever thought possible when they accepted the position. I spent over 30 years literally “growing up” with this company and in this business, having been exposed to some of the best companies within their respective industries, learning how they source, on-board, train, and retain their team members, as well as some of the most influential motivational speakers throughout the world.
I was blessed to have met this author at a local Chamber of Commerce event that he spoke at.
His story about his book was emotionally moving to me so much so that we “hired” him to come in and speak with our leadership team for an afternoon. When we put 100% into our relationships and expect nothing in return, magic begins to happen. This works no matter how challenging the current state of your relationship is. The quality of our relationships is what really matters in our lives and this book frames this concept like no other.
• Think about it...when you look back at the end of your life, what will really matter? FIVE WORDS...The quality of your relationships • The 100/0 Principle, The Secret of Great Relationships, may be the most important book you'll ever read. • If you like "212, the Extra Degree," you are going to love this book!
Brian Tracy said..."Eighty percent of life's satisfaction comes from meaningful relationships." Think about it...when you look back at the end of your life what will really matter? Five words...the quality of your relationships.
So here's the question: If your relationships are the most important…
Deputy Jenna Hart has only been working in her sleepy hometown of Pearl Springs for seven months when city officials begin to be targeted by a killer. Twenty years ago, the construction of a dam caused people to lose their land to eminent domain. That wound has not healed with…
An internationally recognized endurance athlete and New York Times bestselling author, Dean Karnazes has pushed his body and mind to inconceivable limits. Among his many accomplishments, he has run 350 continuous miles, foregoing sleep for three nights. He's run across Death Valley in 120-degree temperatures, and run a marathon to the South Pole in negative 40 degrees. On ten different occasions, he's run a 200-mile relay race solo, racing alongside teams of twelve. His long list of competitive achievements include winning the world's toughest footrace, the Badwater Ultramarathon, running 135 miles nonstop across Death Valley during the middle of summer. His most recent endeavor was running 50 marathons, in all 50 US states, in 50 consecutive days, finishing with the NYC Marathon, which he ran in three hours flat.
Olympic runner, actress, filmmaker and writer, Alexi Pappas’ wisdom and wit are beyond her age. This book will have you laughing, crying and cheering, sometimes all at once!
The Olympic runner, actress, filmmaker and writer Alexi Pappas shares what she’s learned about confidence, self-reliance, mental health, embracing pain, and achieving your dreams.
NAMED ONE OF THE BEST BOOKS OF THE YEAR BY REAL SIMPLE •“Heartbreaking and hilarious.”—Mindy Kaling • “A beautiful read.”—Ruth Reichl • “Essential guidance to anyone dreaming big dreams.”—Shalane Flanagan • “I couldn’t put it down.”—Adam Grant
run like a bravey sleep like a baby dream like a crazy replace can’t with maybe
When “Renaissance runner” (New York Times) Alexi Pappas—Olympic athlete, actress, filmmaker, and writer—was four years old, her mother died by suicide,…
