Here are 100 books that How Minds Change fans have personally recommended if you like
How Minds Change.
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I’ve spent my entire life dealing with mental health issues, and overcoming them took me on a long journey of learning about the mind and how to make it work for us rather than against us. I’ve explored almost every modality out there and developed my own hypnosis modality as a result. Books like these were a key part of helping me figure out how to overcome my challenges and live life to the fullest, achieve my goals, and reach success.
It wasn’t until reading this book that I realized how important it was to focus on the fast, instinctive part of our mind. Getting that initial judgment and reaction right makes everything else easier. Too often, I found myself wanting to understand things logically and rationally, assuming that my instincts and emotions were simply wrong.
This book helped me understand how useful both systems were and how to leverage them to achieve my goals faster and more effectively.
The phenomenal international bestseller - 2 million copies sold - that will change the way you make decisions
'A lifetime's worth of wisdom' Steven D. Levitt, co-author of Freakonomics 'There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow' Financial Times
Why is there more chance we'll believe something if it's in a bold type face? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast,…
I’m a serial adventurer and entrepreneur who loves to read, teach, and encounter our world in as many different ways as I can. I am an innately curious programmer and a goal-oriented completionist at heart. I’ve cruised around America’s Great Loop, run a marathon, written more than fifteen books, and been involved with many small businesses. I also love to work with new programming languages. I was around for the early days of the Java, Ruby, and Elixir programming languages. I built teams to build products using each one of them. My passion is to help programmers break through their blockers with fresh insights.
Adoption and change often lead to the kind of conflict that regularly breaks people.
I find that creators are often equipped to deal with technical creation, but are rarely equipped to deal with conflict. In this book, Amanda Ripley walks through how several skilled professionals found themselves in conflict.
Then she walks through how those conflicts started, who the players are, how they interact, how to engage in healthy conflict, and eventually how to get back out again.
Many of my peers in open-source technology, especially creators of languages and frameworks, find themselves in conflict and don’t have the tools to deal with it.
This book helped me think of conflict in a systematic way, and how to plot a course back out again.
When we are baffled by the insanity of the "other side"-in our politics, at work, or at home-it's because we aren't seeing how the conflict itself has taken over.
That's what "high conflict" does. It's the invisible hand of our time. And it's different from the useful friction of healthy conflict. That's good conflict, and it's a necessary force that pushes us to be better people.
High conflict, by contrast, is what happens when discord distills into a good-versus-evil kind of feud, the kind with an us and a them. In this state, the normal rules of engagement no longer…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I’ve always wanted my work to have meaning beyond the paycheck, and for some reason, my mind automatically seems to drift toward the bigger picture. During my career, I have watched environmental issues change from being distant concerns to a flat-out crisis that we may well have ignored until it is too late. I think the issue of humanity being able to thrive with respect for each other, other species, and the planet itself is the one that matters most.
When I started reading this book, I thought, ‘I don’t even care if it’s a load of rubbish, because it feels so good just to read something nice about our species for a change’. A bonus is that, far from rubbish, it turns out to be extremely well-grounded and evidence-based.
I found this challenge to the negative stories we tell about human nature to be so refreshing and uplifting.
THE INTERNATIONAL BESTSELLER A Guardian, Daily Telegraph, New Statesman and Daily Express Book of the Year
'Hugely, highly and happily recommended' Stephen Fry 'You should read Humankind. You'll learn a lot (I did) and you'll have good reason to feel better about the human race' Tim Harford 'Made me see humanity from a fresh perspective' Yuval Noah Harari
It's a belief that unites the left and right, psychologists and philosophers, writers and historians. It drives the headlines that surround us and the laws that touch our lives. From Machiavelli to Hobbes, Freud to Dawkins, the roots of this belief have…
I’m a former philosophy professor who fled academia when I realized that the Ivy Tower is where Big Ideas go to die. I started my business, The Pocket PhD because I wanted to help experts become thought leaders and translate their expertise for a lay audience. As a business book ghostwriter and developmental editor, I get to collaborate with my clients to help them find the ideas that will increase their credibility, authority, and visibility. I’m always scouting for great business books like the ones on this list (occupational hazard). I hope these books give your business a boost!
I appreciated this book for refocusing my attention on asking questions and getting curious rather than believing I have all the answers. Although the lessons in this book apply to life as much as business, the reason I added it to a list about growing your business is because I believe curiosity should be number one on every business owner’s list of skills.
In an increasingly partisan landscape, the most practical tool I can develop to build relationships—which are key to growing my business—is having curious (and difficult) conversations.
"I can see this book helping estranged parties who are equally invested in bridging a gap-it could be assigned reading for fractured families aspiring to a harmonious Thanksgiving dinner." -New York Times
"Like all skills, these techniques take practice. But anyone who sincerely wants to bridge the gaps in understanding will appreciate this book. Guzman is emphatic about making an effort to work on difficult conversations." -Manhattan Book Review
We think we have the answers, but we need to be asking a lot more questions.
Journalist Monica Guzman is the loving liberal daughter of…
I’ve spent the past ten years reporting and writing true crime narratives about teenagers and hate, first in The 57 Bus and now in Accountable. My research has led me into some fascinating places and has left me convinced that we cannot prevent what we don’t understand. In both books I found that the young people who harmed others weren’t the stereotypical grimacing loners I’d always associated with hate and extremism. Instead, they were imitating behaviors that we see all around us. Being young, with brains that aren’t fully developed in important ways, and lacking the life experience that teaches us a more nuanced understanding of the world, they are ripe for radicalization.
Saslow tells the true story of a white nationalist’s journey out of extremism with the help of some very unlikely allies, one of whom is Jewish.
It’s both a compelling page-turner and an ethical conundrum. What is the best way to respond to the scion of one of the nation’s most influential white nationalist and neo-Nazi families? I found it riveting, revealing, and disturbing, but also moving and uplifting.
From a Pulitzer Prize-winning reporter, the powerful story of how a prominent white supremacist changed his heart and mind. This is a book to help us understand the American moment and to help us better understand one another.
“Rising Out of Hatred proclaims if the successor to the white nationalist movement can forsake his ideological upbringing, can rebirth himself in antiracism, then we can too no matter the personal cost. This book is an inspiration.” —Ibram X. Kendi, bestselling author of How to Be An Antiracist
Derek Black grew up at the epicenter of white nationalism. His father founded Stormfront,…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
There are countless amazing insights from Influence Is Your Superpower, by Yale’s Zoe Chance.
Three that stick with me the most for applying these insights at work are: 1) Zoe’s Magic Question of “What would it take?” This little question is so powerful in coming up with innovative solutions that increase buy-in from the person you are asking (and Zoe of course explains why in the book). 2) people are more likely to say yes to you than you may think, so simply asking is important to increasing your influence. 3) saying “no” is key to success (and isn’t as hard as it seems).
She encourages a 24-hours of “no” challenge that can help anyone get more comfortable with saying no.
Get what you want without compromising who you are: the new rules of persuasion to influence others for good
We're all nice. In fact, we're told we're too nice and we have to change to succeed: 'Play the game!'; 'Beat them down!'; 'Toughen up!'. Do we have to choose between betraying our own values and being left behind without a voice? Absolutely not. We can naturally be persuasive and successful every day without making enemies of ourselves or other people.
Influence is a science and renowned Yale professor Zoe Chance will help you master it in this fascinating book. Drawing…
The more I learn about the brain, the more I want to dig in and discover more. Why do we procrastinate? Why do people buy things? Why do some people naturally seem to have more influence than others? As an applied behavioral economist, I love unlocking these topics weekly on The Brainy Business podcast (where each person on this list has been a guest) and sharing those insights with the world. Three of the most downloaded episodes (in over 300) featured increasing influence (and authors showcased here), a key factor of being more impactful in life and at work. Enjoy your newfound influence!
Do you ever feel like everyone is watching you? What about all those other times when you feel like a fly on the wall – observing while not being noticed? Which is true? Are we invisible or is the world critiquing our every move?
It turns out…people notice us much more than we think (and, much less than we think). And as tends to happen with brain tricks, it is the opposite of how we think it should work. Once you understand this, you can easily leverage those insights to increase your influence.
As Vanessa shares in this great book, even being in the audience at a presentation can impact what the speaker says and how their own perspectives will change. Great news for the introverts – silent influence is real.
Whether attending a meeting, sharing a post online or mustering the nerve to ask for a favour, we often assume our actions, input and requests will be overlooked or rejected. However, as behavioural psychologist Vanessa K. Bohns reveals, people see us, listen to us and agree to do things for us much more than we realise.
In You Have More Influence Than You Think, Bohns draws from original research to illustrate why we fail to recognise the influence we have already and how that lack of awareness can lead us to miss opportunities or accidentally misuse our power. She offers…
Growing up I never felt good enough. I was called ‘tubby’ and ‘little tubette.’ I tried to people-please my way to love and acceptance, being who I thought others wanted and needed me to be. I achieved. I followed (most of) the rules and was nice and polite. But none of that worked to cultivate a balanced or meaningful life. Not surprisingly, this led me to a career in psychology and a love of learning about how to help others with similar struggles. Reading and writing self-development books has completely changed my life for the better. I hope this list will help you do the same!
Raise your hand if you’re a people-pleaser who hates letting others down but often feels overstretched and resentful. Raise your other hand if you’re a curious sort who loves getting involved in all sorts of projects but the juggling act is becoming impossible to sustain. Yeah, me too.
In The Power of Saying No Vanessa Patrick enlightens us as to why we say yes when we want to say no and teaches us the skill of empowered refusal. With tools for making rules, not decisions, using values as a guide, and managing pushback, this book will cure you of being a ’yes person’ and put you back in charge of how you are choosing to spend your precious time.
Stop saying yes. Start saying no. Change your life!
You have probably said "yes" to bosses, partners, family, friends, and even strangers, when you actually want to say "no." Maybe you wish you could say no more often, but you're not sure how or if it's even possible to do so. You're not alone! We're taught to say yes as often as we can. After all, if you say no, aren't you likely to miss out on opportunities and sever important relationships? Isn't saying no a harmony-buster?
In The Power of Saying No, award-winning professor and researcher Vanessa Patrick delves…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
I draw and write the Sketchplanations newsletter, in which I'm slowly explaining the world, one sketch at a time. In it, I blend my training as a designer and entrepreneur, what I learned in my PhD at UC Berkeley, and my amateur love of sketching, and I try to share my personal lightbulb moments through simple sketches. I'm constantly looking for ideas that change how I look at the world and myself. The books here are some of those that have given me the most valuable ideas I want to share and entertained me along the way.
In this book, David Macauley presents flaw after flaw of our reasoning and the many ways we trip ourselves up, illustrated with entertaining stories, fascinating research, and a sense of humor.
Many of my sketches tackle the cognitive biases (so many identified by Daniel Kahneman), logical fallacies, and heuristics that help us make sense of the world. I listened to the audiobook and immediately bought the paperback to read through it again.
David Macauley's book is popular science and smart thinking at its most entertaining and applicable. Great fun.
How many of your Facebook friends do you think you know? Would you help a stranger in need? Do you know why you're so in love with your new smartphone? The truth is: you're probably wrong. You are not so smart.
In this international bestseller, award-winning journalist David McRaney examines the assorted ways we mislead ourselves every single day. A psychology course with all the boring bits taken out, prepare for a whirlwind tour of the latest research in the subject, fused with a healthy dose of humour and wit. You'll discover just how irrational you really are, which delusions…
