Here are 100 books that The Mom Test fans have personally recommended if you like The Mom Test. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Good to Great

John Mullins Author Of Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

From my list on enhanced success of your entrepreneurial journey.

Why am I passionate about this?

The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.

John's book list on enhanced success of your entrepreneurial journey

John Mullins Why John loves this book

Jim Collins’ best book is the most pragmatic and most useful business book I’ve ever read. Period. From “getting the right people on the bus” to “the hedgehog concept” and more, the fundamentals entailed in creating a truly great business are all here. What more need I say? 

By Jim Collins ,

Why should I read it?

17 authors picked Good to Great as one of their favorite books, and they share why you should read it.

What is this book about?

________________________________
Can a good company become a great one? If so, how?

After a five-year research project, Jim Collins concludes that good to great can and does happen. In this book, he uncovers the underlying variables that enable any type of organisation to make the leap from good to great while other organisations remain only good. Rigorously supported by evidence, his findings are surprising - at times even shocking - to the modern mind.

Good to Great achieves a rare distinction: a management book full of vital ideas that reads as well as a fast-paced novel. It is widely regarded…


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Book cover of The High House

The High House by James Stoddard,

The Victorian mansion, Evenmere, is the mechanism that runs the universe.

The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.

Appointed the Steward of Evenmere, Carter Anderson must learn the…

Book cover of The Monk and the Riddle: The Education of a Silicon Valley Entrepreneur

John Mullins Author Of Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

From my list on enhanced success of your entrepreneurial journey.

Why am I passionate about this?

The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.

John's book list on enhanced success of your entrepreneurial journey

John Mullins Why John loves this book

I love this classic book because it helps entrepreneurs think bigger and more nobly about what they are trying to accomplish. Fact: Nearly all of the world’s net new jobs are created by entrepreneurs leading fast-growing ventures.

I want every entrepreneur to think bigger and ‘make the world a better place’ in one way or another.  

By Randy Komisar , Kent Lineback ,

Why should I read it?

2 authors picked The Monk and the Riddle as one of their favorite books, and they share why you should read it.

What is this book about?

This book describes how one Silicon Valley insider has blazed a path of professional - and personal - success playing the game by his own rules. Silicon Valley is filled with garage-to-riches stories and hot young entrepreneurs with big ideas. Yet even in this place where the exceptional is common, Randy Komisar is a breed apart. Currently a "Virtual CEO" who provides "leadership on demand" for several renowned companies, Komisar was recently described by the "Washington Post" as a "combined professional mentor, minister without portfolio, in-your-face investor, trouble-shooter and door opener." But even more interesting than what he does is…


Book cover of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

John Mullins Author Of Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

From my list on enhanced success of your entrepreneurial journey.

Why am I passionate about this?

The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.

John's book list on enhanced success of your entrepreneurial journey

John Mullins Why John loves this book

In his years leading innovation efforts as Google’s Director of Engineering, Savoia learned that what you really need to figure out if your newfangled idea will sell is YODA: Your Own DAta.

Conventional market research simply isn’t going to cut it, as the Law of Market Failure (that the vast majority of new products and new ventures fail) is brutal. You need to know how customers will react to the thing you are trying to build.

I love the ingenuity of the methods Savoia reveals, including ‘’pretotyping” (to test product-market fit) before you build a prototype, to name just one. Indispensable advice throughout, in my view.

By Alberto Savoia ,

Why should I read it?

2 authors picked The Right It as one of their favorite books, and they share why you should read it.

What is this book about?

The Law of Market Failure: Most new products will fail in the market, even if competently executed.

Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia's The Right It offers an unparalleled approach to beating the beast that is market failure.

Millions of people around the world are working hard to bring to life new ideas. Some of these ideas will turn out to be stunning successes that will have a major impact on our world and our culture: The next Google, the next…


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Book cover of The Guardian of the Palace

The Guardian of the Palace by Steven J. Morris,

The Guardian of the Palace is the first novel in a modern fantasy series set in a New York City where magic is real—but hidden, suppressed, and dangerous when exposed.

When an ancient magic begins to leak into the world, a small group of unlikely allies is forced to act…

Book cover of The Founder's Mentality: How to Overcome the Predictable Crises of Growth

John Mullins Author Of Break the Rules!: The Six Counter-Conventional Mindsets of Entrepreneurs That Can Help Anyone Change the World

From my list on enhanced success of your entrepreneurial journey.

Why am I passionate about this?

The world of entrepreneurship has been my driving passion for decades. Why? It is entrepreneurs, despite their many quirks, who make the world a better place. It’s entrepreneurs who create jobs in a world where jobs in many places are in short supply. It’s entrepreneurs who wake up every day with a passion to forge their own path with the freedom to do so. And it’s why I embarked at mid-life on a second career as a business-school professor. It’s why I teach and why I write. The books I suggest here will give you a fighting chance to deal effectively with the challenges you’ll surely find along your entrepreneurial journey.

John's book list on enhanced success of your entrepreneurial journey

John Mullins Why John loves this book

Zook and Allen are two of the most insightful people I know. I’ve taught their “stuff’ to my students for many years. Entrepreneurship is a journey that’s not for the faint of heart, for there are the inevitable gale-force winds that threaten to blow you off course, as this book so clearly demonstrates.

If every founder would imbue his or her company with the founder’s mentality and follow Zook’s and Allen’s advice about how to keep it in place, we’d have far more long-run successes than today’s daunting failure statistics so sadly display. 

By Chris Zook , James Allen ,

Why should I read it?

3 authors picked The Founder's Mentality as one of their favorite books, and they share why you should read it.

What is this book about?

A Washington Post Bestseller Three Principles for Managing--and Avoiding--the Problems of Growth Why is profitable growth so hard to achieve and sustain? Most executives manage their companies as if the solution to that problem lies in the external environment: find an attractive market, formulate the right strategy, win new customers. But when Bain & Company's Chris Zook and James Allen, authors of the bestselling Profit from the Core, researched this question, they found that when companies fail to achieve their growth targets, 90 percent of the time the root causes are internal, not external--increasing distance from the front lines, loss…


Book cover of The Art of the Start 2.0: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Pamela Slim Author Of The Widest Net: Unlock Untapped Markets and Discover New Customers Right in Front of You

From my list on to build a business worth running.

Why am I passionate about this?

As a 25-year business coach, I have often assigned clients the task of wandering through a book store and acting like a heat-guided missile, letting themselves notice what topics and books they are naturally drawn to. For me, even as a liberal arts major with no entrepreneurial experience when I started my consulting business 25 years ago, I was always drawn to the business, psychology, and entrepreneur section. The world of work is my playground, and I am fascinated by how to help people build a powerful body of work while sustaining themselves financially and having a deep quality of life. 

Pamela's book list on to build a business worth running

Pamela Slim Why Pamela loves this book

As the subtitle says, there are few people who have the experience and expertise to write “The time-tested, battle-hardened guide for anyone starting anything.” Guy Kawasaki brings the right blend of easy-to-understand brand and business advice mixed with a foundation of ethics and generosity. If you only want one startup book in your library, this is the one.

By Guy Kawasaki , Lindsey Filby (illustrator) ,

Why should I read it?

1 author picked The Art of the Start 2.0 as one of their favorite books, and they share why you should read it.

What is this book about?

THE CLASSIC BESTSELLING GUIDE TO LAUNCHING AND MAKING YOUR NEW PRODUCT, SERVICE OR IDEA A SUCCESS.
'The ultimate entrepreneurship handbook' - Arianna Huffington
Whether you're an aspiring entrepreneur, small-business owner, intrapreneur, or not-for-profit leader, there's no shortage of advice on topics such as innovating, recruiting, fund raising, and branding. In fact, there are so many books, articles, websites, blogs, webinars, and conferences that many startups focus on the wrong priorities and go broke before they succeed.
The Art of the Start 2.0 solves that problem by distilling Guy Kawasaki's decades of experience as one of the most hardworking and irreverent…


Book cover of Lean Analytics: Use Data to Build a Better Startup Faster

Gojko Adzic Author Of Impact Mapping: Making a Big Impact with Software Products and Projects

From my list on for new software product managers.

Why am I passionate about this?

I’m a software developer turned independent software vendor, learning about product management as a way to launch more successful products. I’m a co-founder of MindMup, a popular collaboration tool used by millions of students and schoolchildren worldwide, and Narakeet, an innovative video maker for people who are not video professionals. The books from this list helped me create successful products that users love, and successfully compete with companies that have several orders of magnitude more staff and resources. 

Gojko's book list on for new software product managers

Gojko Adzic Why Gojko loves this book

Other books will teach you to focus on outcomes, but then the next question is what kind of outcomes are worth focusing on. This is where Lean Analytics comes in. The real gem from this book is the model of Five Stages of Growth, suggesting a typical progression of outcomes that product managers should follow when growing a product from an idea to a marketplace winner. It’s an invaluable thinking tool for new and experienced product managers alike. In addition, the book documents what kind of metrics various successful products tracked throughout growth, and provides some amazingly useful reference values for key business metrics for different categories of software products.

This book is great as an introduction to business metrics for new product managers, focusing specifically on software products. I recommend reading this before any other metrics book, as it’s very practical and relatable.

By Alistair Croll , Benjamin Yoskovitz ,

Why should I read it?

1 author picked Lean Analytics as one of their favorite books, and they share why you should read it.

What is this book about?

Whether you're a startup founder trying to disrupt an industry or an intrapreneur trying to provoke change from within, your biggest challenge is creating a product people actually want. Lean Analytics steers you in the right direction. This book shows you how to validate your initial idea, find the right customers, decide what to build, how to monetize your business, and how to spread the word. Packed with more than thirty case studies and insights from over a hundred business experts, Lean Analytics provides you with hard-won, real-world information no entrepreneur can afford to go without. Understand Lean Startup, analytics…


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Book cover of Oaky With a Hint of Murder

Oaky With a Hint of Murder by Dawn Brotherton,

Aury and Scott travel to the Finger Lakes in New York’s wine country to get to the bottom of the mysterious happenings at the Songscape Winery. Disturbed furniture and curious noises are one thing, but when a customer winds up dead, it’s time to dig into the details and see…

Book cover of Out-Innovate: How Global Entrepreneurs--from Delhi to Detroit--Are Rewriting the Rules of Silicon Valley

Rupert Scofield Author Of Default to Bold:  Anatomy of a Turnaround

From my list on learning how to survive as an entrepreneur.

Why am I passionate about this?

Rupert Scofield is the President & CEO of a global financial services empire spanning 20 countries of Latin America, Africa, Eurasia and the Middle East, serving millions of the world’s poorest families, especially women. Scofield has spent the better part of his life dodging revolutions, earthquakes and assassins in the Third World, and once ran for his life from a mob in Mogadishu, Somalia.

Rupert's book list on learning how to survive as an entrepreneur

Rupert Scofield Why Rupert loves this book

Alex Lazarow is one of those rare people who can observe things taking place around the world and package them for us in a way we can comprehend that an important change in the way things used to be done is taking place, and if we want to keep up we need to pay attention.  The change Alex sees is in the way start-ups are happening and companies are being structured.  Whereas investors and entrepreneurs alike used to try to create “unicorns” – i.e., companies that “disrupted” an existing sector with little capital investment and could scale from thousands to millions in sales in less than a year, and IPO the next year to achieve a market cap of billions – Alex thinks the future is with “Camels”, which do not try to scale recklessly to achieve a gigantic short term payday but rather try to build something that is…

By Alexandre Lazarow ,

Why should I read it?

1 author picked Out-Innovate as one of their favorite books, and they share why you should read it.

What is this book about?

The new playbook for innovation and startup success is emerging from beyond Silicon Valley--at the "frontier."

Startups have changed the world. In the United States, many startups, such as Tesla, Apple, and Amazon, have become household names. The economic value of startups has doubled since 1992 and is projected to double again in the next fifteen years.

For decades, the hot center of this phenomenon has been Silicon Valley. This is changing fast. Thanks to technology, startups are now taking root everywhere, from Delhi to Detroit to Nairobi to Sao Paulo. Yet despite this globalization of startup activity, our knowledge…


Book cover of See, Solve, Scale: How Anyone Can Turn an Unsolved Problem Into a Breakthrough Success

Paul A. Swegle Author Of Startup Law and Fundraising for Entrepreneurs and Startup Advisors

From my list on startup success from someone with startup wins.

Why am I passionate about this?

I have worked with startups since 2000, when I joined ShareBuilder, ultimately sold to Capital One in a $9.5 billion deal – one of my five successful startup exits to date. I am currently an officer of seven startups. Startups drive global job creation and problem-solving innovation. But 90% fail, often for preventable reasons. I am helping entrepreneurs beat those odds. I wrote Startup Law and Fundraising to help entrepreneurs build on a solid foundation, avoid common legal and regulatory mistakes, and fund their vision. My books are used globally in law and MBA schools, and I speak constantly on entrepreneurship-related topics, including recently to groups in Istanbul, Ramallah, and Tehran. 

Paul's book list on startup success from someone with startup wins

Paul A. Swegle Why Paul loves this book

See, Solve, Scale provides a proven three-part framework for entrepreneurial success called the “See, Solve, Scale Entrepreneurial Process.” Author Danny Warshay has been a Professor of Entrepreneurship at Brown University for 15+ years. Previously, after earning his Harvard MBA, Warshay spent time in brand management at Procter & Gamble, followed by several years launching, growing, and exiting startups in software, advanced materials, consumer products, and media. 

See, Solve, Scale unpacks key concepts from Warshay’s Brown University course on entrepreneurship. Warshay has also taught these concepts internationally to entrepreneurship organizations, private companies, non-profits, governmental agencies, and non-governmental organizations. His teachings have broad applicability to solving all types of problems and improving the functioning and results of almost any kind of organization, not just startups. 

Key lessons in the book include the importance of bottom-up research, being anthropological and empathetic and finding and validating an unmet need or problem to solve, recognizing…

By Danny Warshay ,

Why should I read it?

1 author picked See, Solve, Scale as one of their favorite books, and they share why you should read it.

What is this book about?

Inspired by Brown University's beloved course - The Entrepreneurial Process - Danny Warshay's See, Solve, Scale is a proven and paradigm-shifting method to unlocking the power of entrepreneurship.

The Entrepreneurial Process, one of Brown University's highest-rated courses, has empowered thousands of students to start their own ventures. You might assume these ventures started because the founders were born entrepreneurs. You might assume that these folks had technical or finance degrees, or worked at fancy consulting firms, or had some other specialized knowledge. Yet that isn't the case. Entrepreneurship is not a spirit or a gift. It is a process that…


Book cover of Why Startups Fail: A New Roadmap for Entrepreneurial Success

Patrick J. McGinnis Author Of The 10% Entrepreneur: Live Your Startup Dream Without Quitting Your Day Job

From my list on for part-time entrepreneurs.

Why am I passionate about this?

I never thought I would be an entrepreneur. In fact, I was happy in corporate life. But when my job in corporate America blew up, I realized that I need to rethink my entire approach to building my career and my life. The result of these efforts is The 10% Entrepreneur. Over the past decade, I have integrated entrepreneurship into my life on a part-time basis, reaping meaningful financial and psychic rewards in the process. In the process, I have taught hundreds of thousands of others that entrepreneurship does not have to be an all-or-nothing proposition.

Patrick's book list on for part-time entrepreneurs

Patrick J. McGinnis Why Patrick loves this book

As a professor at Harvard Business School, Eisenmann has taught a generation of entrepreneurs how to launch and scale businesses. He has then watched as some of these promising businesses fail. This book explores the 6 major patterns of failure in entrepreneurial ventures, shows how they play out in the real world, and gives you the tool to avoid a similar fate.

By Tom Eisenmann ,

Why should I read it?

1 author picked Why Startups Fail as one of their favorite books, and they share why you should read it.

What is this book about?

If you want your startup to succeed, you need to understand why startups fail.

“Whether you’re a first-time founder or looking to bring innovation into a corporate environment, Why Startups Fail is essential reading.”—Eric Ries, founder and CEO, LTSE, and New York Times bestselling author of The Lean Startup and The Startup Way

Why do startups fail? That question caught Harvard Business School professor Tom Eisenmann by surprise when he realized he couldn’t answer it.

So he launched a multiyear research project to find out. In Why Startups Fail, Eisenmann reveals his findings: six distinct patterns that account for the…


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Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of How to Have a Happy Hustle: The Complete Guide to Making Your Ideas Happen

Tom Cheesewright Author Of Future-Proof Your Business

From my list on helping you take control of your future.

Why am I passionate about this?

The future is the one thing in which we are all invested. In order to shape the future we must be able to visualise possibilities, prepare for consequences, and take action. My job is to help companies, charities, and governments to see and prepare for the future. But so many of the lessons that I find myself trying to teach to leaders have their parallels in our personal and working lives - including mine. In a time of great uncertainty about the future, we all must take time out to picture where we’re going, make choices about our direction, and invest in ourselves to achieve our dreams.

Tom's book list on helping you take control of your future

Tom Cheesewright Why Tom loves this book

People are re-evaluating work right now, and looking for something beyond the salary.

This book is one of the best guides to help you find something that might both make you money and make you happy.

It’s clear and helpful, upbeat but also very honest about what is required to turn a passion into a business.

By Bec Evans ,

Why should I read it?

1 author picked How to Have a Happy Hustle as one of their favorite books, and they share why you should read it.

What is this book about?

**WINNER OF THE STARTUP INSPIRATION CATEGORY OF THE 2020 BUSINESS BOOK AWARDS**

'It's impossible to read this book without being inspired and energised ... Essential reading for any start-up or entrepreneur, at any stage of the journey.' - Alison Jones, Host of The Extraordinary Business Book Club podcast and author of This Book Means Business

'Genuinely fresh and jargon-free' - Financial Times

How to Have a Happy Hustle shares the secrets of innovation experts and startup founders to help you make your ideas happen.

If you're looking for fulfilment outside the day job, have an idea but don't know where…


Book cover of Good to Great
Book cover of The Monk and the Riddle: The Education of a Silicon Valley Entrepreneur
Book cover of The Right It: Why So Many Ideas Fail and How to Make Sure Yours Succeed

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Interested in entrepreneurs, success in life, and management?

Entrepreneurs 333 books
Success In Life 279 books
Management 170 books