Here are 100 books that The Knowledge Illusion fans have personally recommended if you like The Knowledge Illusion. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Influence: Science and Practice

Keith Ellis Author Of Magic Bullet

From my list on help us know ourselves.

Why am I passionate about this?

We live in the age of selfies, when it’s easy to snap a picture of ourselves in the day-to-day activities of our lives. But a deeper and far more satisfying journey is to take a selfie of our inner selves to better understand who we are, what we want, and how to get it. I’ve spent a lifetime on this journey. Self discovery and self understanding, and through them self-empowerment, these are the essence of my work. As a #1 bestselling author, my purpose is to help others discover their purpose, and live it. The five books I’ve recommended here have helped me greatly along that path.

Keith's book list on help us know ourselves

Keith Ellis Why Keith loves this book

Entire industries exist to manipulate us based on characteristics of human psychology that nature has programmed into us. An important part of knowing ourselves is to know these characteristics and understand how to use them for our benefit, instead of the benefit of those who would use our human nature against us.

By Robert B. Cialdini ,

Why should I read it?

2 authors picked Influence as one of their favorite books, and they share why you should read it.

What is this book about?

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's request).

Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say "yes." Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of…


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Book cover of The High House

The High House by James Stoddard,

The Victorian mansion, Evenmere, is the mechanism that runs the universe.

The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.

Appointed the Steward of Evenmere, Carter Anderson must learn the…

Book cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade

David Amerland Author Of Intentional: How To Live, Love, Work And Play Meaningfully

From my list on help you take control of your life.

Why am I passionate about this?

In 2016, I finished a book that had been three years in the making. I interviewed hundreds of snipers and spent some 9,000 hours wading through neuroscientific research papers. While my own background as a Chemical Engineer helped, it also became a deep dive into a world that opened my eyes. We are on the cusp of understanding what makes us tick as humans, and if we succeed in cracking that, we will become truly unstoppable. Simply put, we are all born, and we will all die, but we now have the power to comprehend the real reason the first event happened before the second one did. 

David's book list on help you take control of your life

David Amerland Why David loves this book

We all want to know the same things: What is it that makes people listen to us, even if they’re inclined not to? Is there a hidden code in us that makes us do something instead of its alternative? What, exactly, activates this code?

Cialdini does a lot of his own research as well as looking at the work of others. This is the kind of book you reach for so you understand yourself better, which is why I read it, and then you begin to also understand why some marketing messages work while others, despite their pedigree, fall flat. I come back to this book for a refresher every year or two; it’s that good.   

By Robert B. Cialdini ,

Why should I read it?

3 authors picked Pre-Suasion as one of their favorite books, and they share why you should read it.

What is this book about?

When it comes to persuasion, success can begin before you say a word.

'An instant classic.' Forbes
'Utterly fascinating.' Adam Grant, author of Originals and Give and Take
'Shockingly insightful.' Chip Heath, co-author of Switch and Made to Stick

NEW YORK TIMES BESTSELLER

In his global bestseller Influence, Professor Robert Cialdini transformed the way we think about the craft of persuasion. Now he offers revelatory new insights into the art of winning people over: it isn't just what we say or how we say it that counts, but also what goes on in the moments before we speak.

This is…


Book cover of Consumer Behavior

Frank R. Kardes Author Of Handbook of Research Methods in Consumer Psychology

From my list on consumer psychology.

Why am I passionate about this?

Frank R. Kardes, Ph.D. is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment, and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards. He has published nine books and over 100 articles and chapters on consumer psychology.

Frank's book list on consumer psychology

Frank R. Kardes Why Frank loves this book

This textbook is scientifically grounded but highly readable. This book offers an information-processing perspective to help us get inside the head of the consumer and to understand how attention, memory, judgment, and inference processes operate in concert to influence consumer decision making. Consumers are frequently unaware of these influences on their thinking and reasoning.

By Maria Cronley , Thomas Cline , Frank R. Kardes

Why should I read it?

1 author picked Consumer Behavior as one of their favorite books, and they share why you should read it.

What is this book about?

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded coverage of key principles and applications.

CONSUMER BEHAVIOR, Second Edition, devotes ample attention to "classic" consumer behavior topics, including consumer information processing, consumer decision making, persuasion, social media and the role of culture and society on consumer behavior. In addition, this innovative text explores important current topics and trends relevant to modern consumer behavior, such as international and ethical perspectives, an examination of contemporary media, and a discussion of online tactics and branding strategies. This versatile text strikes an ideal balance among theoretical…


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Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of Social Cognition: From Brains to Culture

Frank R. Kardes Author Of Handbook of Research Methods in Consumer Psychology

From my list on consumer psychology.

Why am I passionate about this?

Frank R. Kardes, Ph.D. is the Donald E. Weston Professor of Marketing and Distinguished Research Professor at the Lindner College of Business at the University of Cincinnati. He is a recipient of the Distinguished Scientific Achievement Award of the Society for Consumer Psychology, and a Fellow of five national professional societies. His research focuses on omission neglect, consumer judgment, and inference processes, persuasion and advertising, and consumer and managerial decision making. He was Co-Editor of Advances in Consumer Research, Journal of Consumer Psychology, the Handbook of Consumer Psychology, and Marketing Letters, and serves or has served on seven editorial boards. He has published nine books and over 100 articles and chapters on consumer psychology.

Frank's book list on consumer psychology

Frank R. Kardes Why Frank loves this book

The new fourth edition of the classic text on cognitive social psychology with many important implications for understanding consumer psychology. The authors are leading researchers and the text is organized using an information processing perspective. The text covers classic social psychological topics, such as person perception, person memory, stereotyping, attitudes and persuasion, causal inference, and decision making. The text is science-based, high level, but also very readable and appropriate for a general audience.

By Shelley E. Taylor , Susan T. Fiske ,

Why should I read it?

1 author picked Social Cognition as one of their favorite books, and they share why you should read it.

What is this book about?

The social world is complicated and our minds are limited, so we take shortcuts. You have to make quick decisions - this person is dangerous, this one is not. The shortcuts we take mostly work well enough, because, after all, we survive. But some are deeply unjust, including racial or social class categories or other unfair stereotypes.

This book will help you understand how these shortcuts work, why they exist, and how they are changing.

There are examples in each chapter which
* Show applications in the real world to help with your understanding
* Highlight significant pieces of research…


Book cover of Routledge International Handbook of Ignorance Studies

Michael Smithson Author Of Uncertainty and Risk: Multidisciplinary Perspectives

From my list on ignorance, uncertainty, and risk.

Why am I passionate about this?

My interest in ignorance and uncertainty was sparked when I was an undergraduate mathematics student. I was taking my first courses in probability and then reading about Gödel’s incompleteness theorem, realizing that even mathematics contains untamed unknowns. Later, as a PhD student in sociology I read theories about how knowledge is socially constructed, the foundation of the “sociology of knowledge”. I wondered why there wasn’t also a “sociology of ignorance”. That ignited my interest, and the social construction of ignorance became my life-long research topic. I have since seen it grow from my solo efforts in the 1980s to a flourishing multidisciplinary topic of research and public debate.  

Michael's book list on ignorance, uncertainty, and risk

Michael Smithson Why Michael loves this book

Ignorance studies arrived full-blown with the first edition of this Handbook in 2015, and the second edition is even better, both in breadth and in depth. 

As the editors point out, ignorance has become increasingly politically relevant recently, and the book’s chapters reflect this. It’s arranged in five parts, starting with new philosophical insights and perspectives on the study of ignorance, and moving to the manifestations and uses of ignorance in science and technology, politics and law, inter-group relations, and political economy. 

An impressive variety of disciplines and domains is represented, including the arts, social sciences, law, philosophy, and physical and biological sciences. If you desire a deep dive into ignorance then this book is for you, and it’s available as an ebook at a very reasonable price. 

By Matthias Gross (editor) , Linsey McGoey (editor) ,

Why should I read it?

1 author picked Routledge International Handbook of Ignorance Studies as one of their favorite books, and they share why you should read it.

What is this book about?

Once treated as the absence of knowledge, ignorance has now become a highly influential and rapidly growing topic in its own right. This new edition of the seminal text in the field is fully revised and includes new and expanded chapters on religion; domestic law and jurisprudence; sexuality and gender studies; memory studies; international relations; psychology; decision-theory; and colonial history.

The study of ignorance has attracted growing attention across the natural and social sciences where a wide range of scholars explore the social life and political issues involved in the distribution and strategic use of not knowing. This handbook reflects…


Book cover of The Social Construction of Reality: A Treatise in the Sociology of Knowledge

Ben G. Price Author Of Wouldn’t You Say? A Collection of Essays About ENVIRONMENT & COMMUNITY - The Necessary & Natural Relationship

From my list on western culture’s distortions of reality.

Why am I passionate about this?

At age sixteen, I traveled from Pennsylvania to Alaska’s wilderness to live for three months. I took Einstein’s book on relativity. My mind swirled and expanded. The next year, I wrote a paper for high school titled My Universe in Four Realities. Seven years later, I read Julian Jaynes’ book on consciousness. The epiphanies rolled in. The reality we’re taught to believe in always rang false to me. When I learned the inside tricks lawmakers use to stop Americans from blocking environmentally harmful industrial actions, I wrote a book about it. I’m passionate about exposing deceit, whether cultural or legal. These books helped.

Ben's book list on western culture’s distortions of reality

Ben G. Price Why Ben loves this book

I have always suspected that the bubble of customs and dogmas, traditions and institutions that wrapped around my life and claimed it for its own from my earliest days did so to hide some bigger truth under an avalanche of “received truths” that, for me anyway, rang flat and hollow. Brands and logos, ideologies and faiths, rules and consequences–they all seemed contrived in some way and not connected to a reality beyond society’s insistence on their reality.

When I read Berger and Luckman’s book many years ago, it made a deep impression that has remained tattooed on my psyche ever since. I cannot recommend this book too highly!

By Peter L. Berger , Thomas Luckmann ,

Why should I read it?

1 author picked The Social Construction of Reality as one of their favorite books, and they share why you should read it.

What is this book about?

A general and systematic account of the role of knowledge in society aimed to stimulate both critical discussion and empirical investigations.

This book is concerned with the sociology of 'everything that passes for knowledge in society'. It focuses particularly on that 'common-sense knowledge' which constitutes the reality of everyday life for the ordinary member of society.

The authors are concerned to present an analysis of knowledge in everyday life in the context of a theory of society as a dialectical process between objective and subjective reality. Their development of a theory of institutions, legitimations and socializations has implications beyond the…


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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…

Book cover of States of Shock: Stupidity and Knowledge in the 21st Century

Tony Fry Author Of Defuturing: A New Design Philosophy

From my list on understand the state of the world dynamics.

Why am I passionate about this?

I’ve been a soldier, designer, educator, farmer, and remain a philosopher and writer. I defy the classification of being either practical or theoretic. I have worked on environmental issues for over thirty years, including urban, post-conflict, and climate change projects in Australia, the Americas, Asia, and Europe. I have written over twenty books on design, cities, conflict, and politics. I am driven to understand the complexity of the world in which I live and, thereafter, act based on the knowledge gained–my book list reflects this passion for knowledge, and my life evidences a commitment to act.

Tony's book list on understand the state of the world dynamics

Tony Fry Why Tony loves this book

For me, Bernard Stiegler was one of the most influential thinkers of technology of the modern age. I like books that bring my own thinking into question. His book does this for me by providing an interesting and unfamiliar way of understanding the relation between technology and consumerism.

He describes consumerism as damaging our psychic sphere and destroying our desires–replacing them with ones formed and met by marketed commodities. What I found insightful was how he showed “reason” being transformed by philosophy into an object of faith.

The result: reason now travels with the unreason of an unchecked rationalization of power of technological creation, but with little sense of the consequences, over time, of what has been created (think AI!).

By Bernard Stiegler ,

Why should I read it?

1 author picked States of Shock as one of their favorite books, and they share why you should read it.

What is this book about?

In 1944 Horkheimer and Adorno warned that industrial society turns reason into rationalization, and Polanyi warned of the dangers of the self-regulating market, but today, argues Stiegler, this regression of reason has led to societies dominated by unreason, stupidity and madness. However, philosophy in the second half of the twentieth century abandoned the critique of political economy, and poststructuralism left its heirs helpless and disarmed in face of the reign of stupidity and an economic crisis of global proportions.

New theories and concepts are required today to think through these issues. The thinkers of poststructuralism Lyotard, Deleuze, Derrida must be…


Book cover of Steps to an Ecology of Mind

Corey Anton Author Of Sources of Significance: Worldly Rejuvenation and Neo-Stoic Heroism

From my list on language and symbols and how they relate to the human condition.

Why am I passionate about this?

Corey Anton is Professor of Communication Studies at Grand Valley State University, Vice-President of the Institute of General Semantics, Past President of the Media Ecology Association, and a Fellow of the International Communicology Institute. He is an award-winning teacher and author. His research spans the fields of media ecology, semiotics, phenomenology, stoicism, death studies, the philosophy of communication, and multidisciplinary communication theory.

Corey's book list on language and symbols and how they relate to the human condition

Corey Anton Why Corey loves this book

Gregory Bateson, an intellectual maverick, had an evolutionary rule named after him when he was a teenager, (his father was a famed geneticist), was the formulator, along with Jurgen Ruesch, of the double-bind hypothesis of schizophrenia, and was a pioneer in the field of mammalian communication. Given its wide range of address to issues within evolutionary biology, psychiatry, anthropology, systems theory, cybernetics, and communication theory, this is a classic “must read” collection of short essays. Bateson’s unrelentingly original and provocative analyses provoke thought and defy any easy categorization. At the very least, he shows how mammalian play, as multileveled interaction, paves the way for the evolution of human language, and also, how human interaction, with its multiple logical types and different kinds of learning, occurs at various levels of abstraction.

By Gregory Bateson ,

Why should I read it?

1 author picked Steps to an Ecology of Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Gregory Bateson was a philosopher, anthropologist, photographer, naturalist, and poet, as well as the husband and collaborator of Margaret Mead. With a new foreword by his daughter Mary Katherine Bateson, this classic anthology of his major work will continue to delight and inform generations of readers.

"This collection amounts to a retrospective exhibition of a working life. . . . Bateson has come to this position during a career that carried him not only into anthropology, for which he was first trained, but into psychiatry, genetics, and communication theory. . . . He . . . examines the nature of…


Book cover of Prints and the Pursuit of Knowledge in Early Modern Europe

Brian D. Cohen Author Of Bestiary: A Book of Animal Poems & Prints

From my list on illustrated stories for grown-ups.

Why am I passionate about this?

I make prints and visual books. I founded Bridge Press, now in Kennebunk, Maine, 1989 to publish limited edition artist's books and etchings. The name of the press underscores the collaborative nature of book making. Visual books offered possibilities for the continuity, connection, and unfolding of images—each image is complete yet linked to every other through the structure of the book. Books seemed an ideal vehicle to assemble and connect my prints, to order and unfold a sequence of images, with defined and recurrent shapes, motifs, and composition, and to create a setting in which each image is complete yet linked to every other through the structure of the binding or enclosure.

Brian's book list on illustrated stories for grown-ups

Brian D. Cohen Why Brian loves this book

The advent of the exactly repeatable pictorial statement is arguably the most significant technological and cultural innovation in the history of humankind. This book examines in detail the contributions to scientific knowledge made by significant Renaissance artists, Hans Holbein, Albrecht Dürer, and Hendrick Goltzius principally among them. In addition to reproducing woodcuts, engravings, and etchings, the book depicts various complex forms of paper engineering from the Renaissance that acted as scientific instruments, maps, simulacra, or utile devices in themselves. 

By Susan Dackerman (editor) ,

Why should I read it?

1 author picked Prints and the Pursuit of Knowledge in Early Modern Europe as one of their favorite books, and they share why you should read it.

What is this book about?

An unusual collaboration among distinguished art historians and historians of science, this book demonstrates how printmakers of the Northern Renaissance, far from merely illustrating the ideas of others, contributed to scientific investigations of their time. Hans Holbein, for instance, worked with cosmographers and instrument makers on some of the earliest sundial manuals published; Albrecht Durer produced the first printed maps of the constellations, which astronomers copied for over a century; and Hendrick Goltzius's depiction of the muscle-bound Hercules served as a study aid for students of anatomy. Prints and the Pursuit of Knowledge in Early Modern Europe features fascinating reproductions…


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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…

Book cover of A Social History of Truth: Civility and Science in Seventeenth-Century England

David N. Livingstone Author Of The Empire of Climate: A History of an Idea

From my list on the history of ideas.

Why am I passionate about this?

My love for ideas and their history was born when I was still in high school. It was my old English teacher who first opened up the power of ideas in literature to change the world. I’m pretty sure he loved Eleanor Roosevelt’s comment: “Great minds discuss ideas; average minds discuss events; small minds discuss people.” Whether or not that’s true, my taste was further sharpened when I took a two-year course on the history of thought about nature and culture as an undergraduate student. I was captivated. 

David's book list on the history of ideas

David N. Livingstone Why David loves this book

What I love about this book is the way it challenges the taken-for-granted thought that ‘truth’ is easily discovered. With compelling examples from the past, Shapin works through the ways in which scientific knowledge is made–the struggles that its practitioners have to engage in to construct and consolidate credibility.

What the author reveals is that trust is as fundamental in science as it is in everyday life. A revolutionary thought: who do we trust, and why?

By Steven Shapin ,

Why should I read it?

1 author picked A Social History of Truth as one of their favorite books, and they share why you should read it.

What is this book about?

How do we come to trust our knowledge of the world? What are the means by which we distinguish true from false accounts? Why do we credit one observational statement over another? This study engages these universal questions through a recreation of a crucial period in the history of early modern science: the social world of gentlemen-philosophers in 17th-century England. The author paints a picture of the relations between gentlemanly culture and scientific practice. He argues that problems of credibility in science were practically solved through the codes and conventions of genteel conduct: trust, civility, honour, and integrity. These codes…


Book cover of Influence: Science and Practice
Book cover of Pre-Suasion: A Revolutionary Way to Influence and Persuade
Book cover of Consumer Behavior

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