Why read The Knowledge Illusion?

Book cover of The Knowledge Illusion: Why We Never Think Alone

Book description

Human reasoning is remarkably shallow - in fact, our thinking and justifications just scratch the surface of the true complexity of the issues we deal with. The ability to think may still be the greatest wonder in the world (and beyond), but the way that individuals think is less than…

Explore

Topics

Genres

When you buy books, we may earn a commission that helps keep our lights on (or join the rebellion as a member).

Why read it?

1 author picked The Knowledge Illusion as one of their favorite books. Why do they recommend it?

Frank R. Kardes

Author

This book focuses on the psychology of decision making, but is highly relevant to consumer decision making. Humankind’s greatest strength is the ability to share knowledge. However, one side effect of this strength is the inability to distinguish between what one knows and what others know. This can lead to a surprisingly large array of decision-making biases and errors. Most of these errors pertain to the overestimation of how much one knows about a topic and the overconfidence that results.

From Frank's list on consumer psychology.