Here are 100 books that The Art of Looking Sideways fans have personally recommended if you like The Art of Looking Sideways. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of Branding: In Five and a Half Steps

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why David loves this book

Few people have more experience in the field of visual branding than Michael Johnson of London-based johnson banks. In my humble opinion, this tome is one of Michael’s greatest contributions to the profession.

By Michael Johnson ,

Why should I read it?

1 author picked Branding as one of their favorite books, and they share why you should read it.

What is this book about?

Michael Johnson is one of the world's leading graphic designers and brand consultants. His studio, johnson banks, is responsible for the rebranding of many notable clients, including Virgin Atlantic, Think London, BFI, Christian Aid, and MORE TH>N, and he has garnered a plethora of awards in the process.

In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth…


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Book cover of The High House

The High House by James Stoddard,

The Victorian mansion, Evenmere, is the mechanism that runs the universe.

The lamps must be lit, or the stars die. The clocks must be wound, or Time ceases. The Balance between Order and Chaos must be preserved, or Existence crumbles.

Appointed the Steward of Evenmere, Carter Anderson must learn the…

Book cover of A Smile in the Mind: Witty Thinking in Graphic Design

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why David loves this book

The world of design could do with more wit, and the examples within are a wonderful testament to the difference it makes. Almost guaranteed to bring a smile to your face.

By Greg Quinton , Beryl McAlhone , David Staurt , Nick Asbury

Why should I read it?

1 author picked A Smile in the Mind as one of their favorite books, and they share why you should read it.

What is this book about?

Forty years of "witty thinking" from over 500 designers, including hundreds of visual examples and interviews with the world's top practitioners

First published in 1996, A Smile in the Mind rapidly became one of the most influential books in graphic design - a rich sourcebook of design ideas and an entertaining guide to the techniques behind witty thinking.

Now extensively revised and updated, this book explores the powerful role of wit in graphic design, making the case for wit, as the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing…


Book cover of Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why David loves this book

A relatively small, informal book filled with advice on how to keep having great ideas and how to survive in the creative business. Valuable even in you only pick up for a minute.

By Michael Johnson ,

Why should I read it?

1 author picked Now Try Something Weirder as one of their favorite books, and they share why you should read it.

What is this book about?

With 233 (to be exact) hints, tips, and pieces of advice, Now Try Something Weirder shows those in the creative industry how to have great ideas (every day).

Internationally award-winning graphic designer Michael Johnson draws on more than 30 years' experience (his CV clocks up eight creative posts, three dismissals, and the launch of his own business) to share his ultimate secrets to enviable success ... who said you should keep your secrets closely guarded?

Looking to improve the way you work with clients, understand and question design briefs, deliver knockout presentations—and generally gain covetable creative confidence? Sometimes the solution…


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Book cover of The Guardian of the Palace

The Guardian of the Palace by Steven J. Morris,

The Guardian of the Palace is the first novel in a modern fantasy series set in a New York City where magic is real—but hidden, suppressed, and dangerous when exposed.

When an ancient magic begins to leak into the world, a small group of unlikely allies is forced to act…

Book cover of The Process: A New Foundation in Art and Design

David Airey Author Of Identity Designed: The Definitive Guide to Visual Branding

From my list on visual branding.

Why am I passionate about this?

I am a graphic designer, writer, and brand consultant. I work with clients of all sizes, from multinationals to companies of one. Since opening my business in 2005 I’ve created logos and visual identities for brands in more than 30 countries. I run two design blogs Logo Design Love and Identity Designed. They resulted in publishing deals to write their accompanying books, and their pages now get millions of views each year.

David's book list on visual branding

David Airey Why David loves this book

If any book can explain why there’s always more than one way to solve a visual problem, this is it. The book shares a compendium of 13 experimental projects, each designed to teach conceptual thinking and problem solving to art and design students.

By Richard Wilde , Judith Wilde ,

Why should I read it?

1 author picked The Process as one of their favorite books, and they share why you should read it.

What is this book about?

The Process is a compendium of 17 experimental art and design projects geared toward teaching college art students what is needed to become an artist.

The projects, created by Judith Wilde and Richard Wilde, focus on developing formal excellence and a strong sense of aesthetics, along with the ability to generate new ideas.


Book cover of The Unknown Craftsman: A Japanese Insight Into Beauty

Strother Purdy Author Of Doormaking: Materials, Techniques, and Projects for Building Your First Door

From my list on on working with your hands.

Why am I passionate about this?

As a teenager, I worked on cars and motorcycles in my spare time while apprenticing in an architectural millwork shop, paneling the homes of the rich and famous. Thus I discovered the great joys and satisfactions of working with my hands. After a long stint in graduate school, then four years as an editor at Fine Woodworking magazine and for Taunton Press books, I opened a custom design furniture business in 2000. Travel, writing, and reading are aligned passions, and I’ve lived, taught English, and woodworking here and abroad in France, Slovakia, India, and Japan.

Strother's book list on on working with your hands

Strother Purdy Why Strother loves this book

They say that travel opens the mind in ways that staying home doesn’t. Books can take you places you can’t otherwise go. So with Yanagi, I got to visit the mind of an early 20th-century Japanese craft connoisseur who looked at thousand-year-old (plain and unassuming) tea bowls and wondered why they’re utterly beautiful and treasured (the best fetch huge sums at auctions–$25million recently for one). Yanagi’s exploration of how the hands of craftsmen can unknowingly and unintentionally create objects of great beauty was both fascinating as it was challenging. It made my shop work a hundred times more enjoyable.

By Soetsu Yanagi ,

Why should I read it?

2 authors picked The Unknown Craftsman as one of their favorite books, and they share why you should read it.

What is this book about?

craftsman working in a set tradition for a lifetime? What is the value of handwork? Why should even the roughly lacquered rice bowl of a Japanese farmer be thought beautiful? The late Soetsu Yanagi was the first to fully explore the traditional Japanese appreciation for objects born, not made.' Mr. Yanagi sees folk art as a manifestation of the essential world from which art, philosophy, and religion arise and in which the barriers between them disappear. The implications of the author's ideas are both far-reaching and practical. Soetsu Yanagi is often'


Book cover of Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy

Cory Lebson Author Of The UX Careers Handbook

From my list on starting in user experience (UX) design and research.

Why am I passionate about this?

There is a scene in the 1960 movie adaptation of The Time Traveler by HG Wells where the protagonist goes rapidly into the future as he watches a whole city spin into existence around him. That’s how I feel about my career. I started in 1994 and have watched UX grow into an incredible field! I’ve run my own business since 2008 focused exclusively on qualitative research consulting while also doing all sorts of exciting thought leadership activities – from writing to speaking to creating a number of courses on LinkedIn Learning – and I love to build my UX network too! I live in Silver Spring, Maryland.

Cory's book list on starting in user experience (UX) design and research

Cory Lebson Why Cory loves this book

As a UX researcher myself, I love how this book explains UX research methods simply and clearly.

I appreciate how it presents everything within a rich background of context and history. For me, this is the book I go to when I need to figure out how to best explain some research approach to a client.

I also appreciate how it also includes sections on myths and incorrect ideas which helps me when I sometimes need to explain to a client why their approach may need to be adjusted to be more methodologically correct.

Finally, I think this is a great book for UX designers to understand when and how to involve research in their efforts.

By David Travis , Philip Hodgson ,

Why should I read it?

1 author picked Think Like a UX Researcher as one of their favorite books, and they share why you should read it.

What is this book about?

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features…


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Book cover of Oaky With a Hint of Murder

Oaky With a Hint of Murder by Dawn Brotherton,

Aury and Scott travel to the Finger Lakes in New York’s wine country to get to the bottom of the mysterious happenings at the Songscape Winery. Disturbed furniture and curious noises are one thing, but when a customer winds up dead, it’s time to dig into the details and see…

Book cover of A Book about Design: Complicated Doesn't Make It Good

Sam Ita Author Of Fun with Origami Animals Kit: 40 Different Animals! Includes Colorfully Patterned Folding Sheets!

From my list on creative dads.

Why am I passionate about this?

When my kids were toddlers, there was a Burger King in the neighborhood with an indoor playground. It was glorious. A random guy walked up to me while we were there. “How do you do it, you know, the whole Dad thing” he asked. "Well… you don’t necessarily need to do a whole lot. Mostly just show up. Stick around." Never mentioned that by this time, I’d written and/or illustrated at least a couple dozen children’s books. I asked my nine-year-old daughter how she’d describe me as a Dad. “Most people think you’re creative, but I think you’re pretty average.” That’s good enough for me.

Sam's book list on creative dads

Sam Ita Why Sam loves this book

This book does an amazing job of introducing kids to visual thinking and communication. Crucial skills in this day and age.

Bold lines and primary colors clearly demonstrate the basic principles of design and composition without pretense or jargon. After countless rereadings, my copy endured tape repairs and ultimately complete destruction at the hands of my daughter. You always hurt the ones you love. Highly recommended.

By Mark Gonyea ,

Why should I read it?

1 author picked A Book about Design as one of their favorite books, and they share why you should read it. This book is for kids age 9, 10, 11, and 12.

What is this book about?

Design is all about the perception of size, shape, and color.

A fabulous and fun introduction to the concepts of design

A Book About Design: Complicated Doesn't Make It Good takes a most creative approach to introducing young (and not-so-young) readers to the fundamental elements of design. Using simple shapes, lines, and a sense of humor, this book explains why complicated doesn't make it good-and why that matters. Mark Gonyea opens up the world of design and makes it accessible to young artists and non-artists alike.

A Children's Book-of-the-Month Club Selection
A JUNIOR LIBRARY GUILD SELECTION


Book cover of The Absolute Guide to Dashboarding and Reporting with Power Bi: How to Design and Create a Financial Dashboard with Power Bi - End to End

Bill Jelen Author Of Power Excel 2019 with MrExcel: Master Pivot Tables, Subtotals, VLOOKUP, Power Query, Dynamic Arrays & Data Analysis

From my list on to go from Excel to Power Query and Power BI.

Why am I passionate about this?

I’ve been running the MrExcel website since 1998 and have written 66 books about Excel. I am an Excel generalist – I know a fair amount about almost every aspect of Excel. But I respect the specialists who become experts on one part of Excel and offer deep knowledge dives into those portions of Excel. Cleaning data with Power Query, calculating “impossible” calculations with DAX, and then presenting them on interactive dashboards are some of the deep dives that you will learn on this list.

Bill's book list on to go from Excel to Power Query and Power BI

Bill Jelen Why Bill loves this book

Kasper DeJonge works at Microsoft on the Power Query team. Before joining Microsoft, he was a data analyst, just like you. In this book, Kasper walks a data analyst through the steps of modelling your Excel data and getting it published on a Power BI dashboard. Along the way, his examples are designed to get you up to speed with the important aspects of Power BI.

By Kasper De Jonge ,

Why should I read it?

1 author picked The Absolute Guide to Dashboarding and Reporting with Power Bi as one of their favorite books, and they share why you should read it.

What is this book about?

Written by a member of Microsoft's Power BI team, this book provides a practical step by step guide on creating a financial dashboard using Power BI desktop and the PowerBI.com service. The book contains 6 chapters:
Introduction. Here I introduce the book, business intelligence and provide some history on Power BI Understanding Dashboards and Report. Here we talk about what dashboards and reports are and how they are used in Power BI. Finally we talk about how to decide what to put on your reports and dashboards. Collecting and preparing data. Here we install Power BI desktop, import data into…


Book cover of Emotional Design: Why We Love (or Hate) Everyday Things

Mark Wells Author Of User Experience Design: An Introduction to Creating Interactive Digital Spaces

From my list on thinking differently about UX design.

Why am I passionate about this?

I've always had a creative curiosity that involves making, designing, and finding creative solutions to problems, this led me to using digital tools and lecturing in interactive media. As technology, society, and design have developed so to has my knowledge and experience in these fields enabling me to understand and develop the unique skills that are required to create successful solutions in the digital design process. I do this through creating and designing interventions in the physical space to ask questions and raise awareness of our use of technology and the impact on our awareness of time and space and the world around us.

Mark's book list on thinking differently about UX design

Mark Wells Why Mark loves this book

In this book Don Norman, through human centered design, unpacks and helps us understand the value and impact that the objects around us can have.

He helps the reader see these objects from a fresh perspective. Through looking at the different ‘levels of design’visceral, behavioural, and reflective—and the importance of emotional machines, he explores the shared role that technology, design, and people play in manipulating their environment.

By Don Norman ,

Why should I read it?

1 author picked Emotional Design as one of their favorite books, and they share why you should read it.

What is this book about?

Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker . Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on…


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Book cover of December on 5C4

December on 5C4 by Adam Strassberg,

Magical realism meets the magic of Christmas in this mix of Jewish, New Testament, and Santa stories–all reenacted in an urban psychiatric hospital!

On locked ward 5C4, Josh, a patient with many similarities to Jesus, is hospitalized concurrently with Nick, a patient with many similarities to Santa. The two argue…

Book cover of Designing Modern Japan

Naomi Pollock Author Of Japanese Design Since 1945: A Complete Sourcebook

From my list on the best of Japanese product design.

Why am I passionate about this?

Since I came to architecture through classical archeology, writing about design was kind of like coming home. I made the switch to journalism after moving to Tokyo. At that time, Japan’s economy was going strong, boom cranes were everywhere, and the worldwide appetite for information about new construction was robust. An outgrowth of my success documenting architecture, my interest in design was sparked partly by the chairs and teapots created by Japanese architects but also by the superb array of daily-use goods available in Japan. The dearth of information about these items and their designers led me to cover design at various scales. 

Naomi's book list on the best of Japanese product design

Naomi Pollock Why Naomi loves this book

This is an extremely well-researched book which provides an in-depth look at how the design fields developed and have evolved in Japan.

Though airing on the academic, I find it very readable, and I consult it when I wish to know more about a particular period of Japanese design history. Having scoured the landscape myself, I have great admiration for the author’s ability to ferret out information – there is no central design museum or archive in Japan – and present it cogently.

By Sarah Teasley ,

Why should I read it?

1 author picked Designing Modern Japan as one of their favorite books, and they share why you should read it.

What is this book about?

From Muji to Sony televisions, our lives are surrounded by Japanese design. We think we know it, whether it reflects calming minimalism, avant-garde catwalk fashion or the Kawaii aesthetic populating Tokyo streets. But these stereotypes do not portray the creativity, generosity and sheer hard work that has gone into creating design industries in Japan.
In Designing Modern Japan, Sarah Teasley traces the stories of the people who shaped and shape design in modern Japan. Key to the account is how design was seen as a strategy to help the nation thrive during turbulent times, and for making life better along…


Book cover of Branding: In Five and a Half Steps
Book cover of A Smile in the Mind: Witty Thinking in Graphic Design
Book cover of Now Try Something Weirder: How to Keep Having Great Ideas and Survive in the Creative Business

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