Book description
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colourful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has…
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Why read it?
1 author picked Emotional Design as one of their favorite books. Why do they recommend it?
In this book Don Norman, through human centered design, unpacks and helps us understand the value and impact that the objects around us can have.
He helps the reader see these objects from a fresh perspective. Through looking at the different ‘levels of design’—visceral, behavioural, and reflective—and the importance of emotional machines, he explores the shared role that technology, design, and people play in manipulating their environment.
From Mark's list on The best books to think differently about UX design.
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