100 Books Like Soundtracks

I am big fan of Shep Hyken and his work. Shep is an incredibly enthusiastic customer experience storyteller, possessing a knack for providing very practical advice to businesses. In this book, he zooms in on one of the most crucial aspects of customer relationships: loyalty.

I fully agree with Shep's viewpoint that many organizations overly concentrate on acquisition, overlooking the fact that cultivating loyal fans and even ambassadors is essential for long-term success.

Never Lose A Customer Again is my go-to recommendation for readers that are interested in learning the psychology behind customer loyalty. Joey Coleman details the eight emotional stages that customers go through in the 100 days following a purchase and how you can strategically anticipate their reactions to strengthen your relationships. Everyone that has read Never Lose A Customer Again has told me that it’s helped them improve their relationships with everyone in their lives, not just their prospects and customers. 

John Ruhlin is the expert in strategic gifting, and I know this from firsthand experience! A few years ago, I posted on my Facebook page that I was looking for a new blender and needed some recommendations. Several friends chimed in with suggestions. Two days later, a large box arrived: inside was a fancy new Vitamix blender. I started a yearlong CXO engagement with Experience.com a couple of weeks earlier. The note on the gift-wrapped blender said, “Good luck blending your new role as a tech executive with mom life and keynote speaking! I’m rooting for you, as always. John.” In Gift-ology, you’ll learn how to become an exceptional gift-giver like John that will create “wow” experiences for your customers. 

Human-Centered Communication has had a huge impact on my speaking career and business strategies. Among many lessons in this book, authors Ethan Beute and Stephen Pacinelli drive home the power of video to connect in a more personal and intentional way. Since becoming friends with Ethan, I’ve started incorporating videos at strategic moments along my client journey: I respond to leads with personalized videos, I embed video messages in proposals, and I record custom videos for companies to promote the event on their social platforms. The tactics outlined in Human-Centered Communication have helped me break through the digital noise and convert more leads, while improving my presentation skills on stage. 

The Journey Beyond Fear is an outstanding work that provides both an understanding and a framework for creating a workplace that is productive and positive. Hagel continues his lifelong research with an entrepreneurial perspective that offers strategic advice for teams and organizations. He lays out a framework that emphasizes the need for productivity and positive human emotions. He underscores that fear-based work is counterproductive, and he illustrates the importance of positive emotion by sharing applicable behaviors and outlining specific ways of creating value from narratives, passion, and platforms.

Easily the book I gift most often (besides my own!) to people starting out on the spiritual path because Gabby has a way of making you think anything is possible when you trust the Universe. Her personal stories are compelling without being cliche, her voice is no-nonsense, and the guidance she offers is both practical and immediate. You will underline and dog ear the sh*t out of this book, and return to those passages again and again when you need a reminder that you are not alone and the Universe does, indeed, have your back.

I’m a creature of habit. So is Scaredy Squirrel. We both know the comforts of feeling safe in perfect routines where nothing is left to chance, where nothing can go wrong…right?  

Scaredy writes lists of his emergency procedures, draws grids of his safety equipment, diagrams his secret exit strategies. I feel this poor squirrel’s pain. How many nights have I lain awake before a school visit mulling over my presentations? No plan is fool proof. So when Scaredy accidentally falls from his tree, he does what he must: thinks quickly and improvises. And discovers a secret ability he never knew he had. 

In the end, Melanie Watt gives Scaredy most of his old routine back, but now it’s balanced with a healthy dose of adventure. Perfectly balanced, I’d say.

One of the challenges of running an online teaching business is starting on the path of the unknown. I’ve had to face many fears on my journey, some of them are so well-masked that it took years to understand what they are. These fears have held me back. That’s why I appreciate reading Meera’s reflections on fear, how to befriend it and see it as an indication for growth. Beautifully written and illustrated, this book is a delight to hold in your hands, and I believe its message will gently guide you towards a life of overcoming your fears so you can journey into a new land of entrepreneurship with more curiosity and confidence.

Another thing that prevents people from treating themselves well is fear. Jeffers’ first book (Feel the Fear and Do it Anyway) is a classic for working through worries and anxieties. I usually recommend this book instead because it has more practical activities and suggestions for managing fear. When you do, you boost your self-confidence, your self-esteem, and your self-worth.

Shark is a totally awesome shark. And that must mean he isn’t afraid of anything, right? Right! Shark is not scared of dinosaurs or bears or the dark! He loves talking about how fearless he is (after making sure there are no spiders nearby.) Shark and I have one thing in common, and I’m not going to say what it is, but… can someone tell me if there’s a spider nearby? (Run away!!) Cartoon-y and super fun illustrations help make this a very enjoyable, hysterical read-aloud!