Why read Human-Centered Communication?

Book cover of Human-Centered Communication: A Business Case Against Digital Pollution

Book description

We're spending more time than ever in virtual environments. That will only increase, as will the amount of noise we encounter there. The seemingly endless series of unwelcome digital distractions range from frustrating to dangerous. As individuals and businesses, we not only spend time and energy managing this digital pollution,…

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Why read it?

1 author picked Human-Centered Communication as one of their favorite books. Why do they recommend it?

Brittany Hodak

Author

Human-Centered Communication has had a huge impact on my speaking career and business strategies. Among many lessons in this book, authors Ethan Beute and Stephen Pacinelli drive home the power of video to connect in a more personal and intentional way. Since becoming friends with Ethan, I’ve started incorporating videos at strategic moments along my client journey: I respond to leads with personalized videos, I embed video messages in proposals, and I record custom videos for companies to promote the event on their social platforms. The tactics outlined in Human-Centered Communication have helped me break through the…

From Brittany's list on The best books for turning your customers into superfans.