96 Books Like Propaganda

By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.

Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.

I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.

Aldo Leopold was a Forest Service ranger stationed in New Mexico’s Gila National Forest when he first began advocating for a new approach to managing national forests. Leopold’s visionary thinking and diligent advocacy resulted in the first-ever Wilderness Area in the U.S.—the Gila Wilderness Area, established in 1922—more than 40 years before the Wilderness Act was passed by Congress in 1964. A Sand County Almanac is Leopold’s best-known work and follows his efforts to restore a patch of cut-over farmland in Wisconsin while also articulating his vision of a land ethic where humans and nature are intertwined and care for people cannot be separated from care for the land. His beautiful writing resonated strongly with me when I first read A Sand County Almanac more than two decades ago, and his vision remains as important now as ever.

Tracing the thread of mystery and meaning through our lives can be so hard! Here’s a trick of the memoir trade: The world has a tendency to give us the metaphors we most need.

When I first read Terry Tempest Williams’ book, I was amazed by the parallels she drew between threats to her beloved Bear River Migratory Bird Refuge, her family history of breast cancer, and her soul’s experiences in the Mormon church. Now, I know the perfect images to illustrate our inner world are always in plain sight. This is beautiful and enduring.

In a series of long-form journalist pieces, McPhee visits places where human beings are at war with natural forces: the long attempt to control the course of the Mississippi River and its floods, Icelanders trying to control lava flows with hoses, and a system of hardened channels and containments for massive mud and debris flows pouring down from the mountains behind Los Angeles. McPhee is at the height of his powers in this book, with his acerbic wit allowing the heroic futility of these manipulations to speak for itself.

This book changed the way I think about nature. If humanity can change the atmosphere, there is no longer a “natural world” untouched by human hands.

After reading it, I realized that we can no longer leave it to “nature” to solve problems like climate change; we, human society, must step into the breach and take responsibility for the problem. Leaving things to nature is no longer enough.

In today’s media environment of 24-hour news, clickbait, and social media, there is tremendous competition to grab our attention. Our attention and our data have become commodities that can be monetized and sold to the highest bidder.

I love this book because Wu places this struggle for our attention in a broader historical context, tracing its roots to a 19th-century newspaper owner who discovered that advertising revenue could bring in more profits than the price he charged for newspapers. This business model has been applied to radio, television, and now the internet, but the goals remain the same.

Wu is a consummate storyteller and provides numerous examples of how we are being manipulated for profit. 

This is another classic work in the subfield of propaganda studies, and it’s pretty dense. That said, its arguments on how technology and propaganda come together to enable mediated control of our very thought are powerful. Ellul’s point that propaganda is a sociological phenomenon—something that surrounds us in everything we do, everything we watch, everything we listen to—have also aided me in understanding why experimental or lab-based attempts to understand the specific effects of disinformation and propaganda often come up short. It’s difficult to study these things in a vacuum because they are so contextual, so tied to who is spreading the message, how they are spreading it, what their intentions are, and who they are targeting etc.  

This was the book that kicked off my obsession with mind control, social psychology, and media hacking. Ryan Holiday is one of the modern era's best marketers, and he's a pretty great writer as well. When he ran the marketing at American Apparel (at twenty-something), he took hype to new heights.

A small list of some of his stunts: Hiring a porn star to pose in nothing but socks in an ad for a clothing company, secretly defacing his own clients' billboards to generate publicity, and provoking a famous Internet media startup legend to threaten to punch him in the face in order to drive up book sales.

In this book, he reveals all his tricks while delivering a scathing critique of the broken system that let him do what he did.

Whitney gives a literary coda to World War II cloak-and-dagger, showing how its nests of spies and agencies pivoted and metastasised in the years afterward into the Cold War. The CIA took up where the OSS left off. Where Graham Greene and Kim Philby had run the haunts of Lisbon, then-young writers George Plimpton and Peter Matthiessen were cajoled to produce cultural propaganda in Paris and start the Paris Review. The CIA's literary operations continued into the 1960s when it launched a whispering campaign to prevent Pablo Neruda from receiving a Nobel prize, and launched Mundo Nuevo to engage Spanish-language readers.

Nick Cull’s book on how British propaganda was used to influence neutral American opinion towards supporting the Allies in the early part of the Second World War, I think, remains one of the most important books analyzing propaganda activities in the twentieth century. Clearly, the US entry into the Second World War was a significant moment, not only for the war itself but also for shaping the world order in which we continue to live today. 

Cull’s very readable and engaging account of British operations between September 1939 and December 1941 outlines how propagandists sought to influence news reporting of war events such as the Dunkirk evacuation and the Battle of Britain, amongst others. I think Cull’s broader definition of propaganda encapsulating broader influence in Hollywood through the work of people such as Alexander Korda, as well as through covert operations, is an approach that has really changed the way… show more.