Here are 100 books that Let My People Go Surfing fans have personally recommended if you like
Let My People Go Surfing.
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I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process.
A timeless meditation on purpose, suffering, and the human spirit. While not about entrepreneurship, this book is essential for anyone seeking to understand the deeper meaning behind their work. Frankl’s insight—that we can find meaning even in suffering—is profoundly relevant for founders navigating hardship and uncertainty.
What struck me most about it was how Frankl captured the Holocaust not just as a historical event, but as a raw, existential landscape. I’ve seen many films and documentaries about that era, but Frankl’s account stands apart. His lens is philosophical, not just historical. His insight that meaning, not pleasure or power, is the primary driver of human life resonated deeply.
I've focused on the idea myself that many entrepreneurs pursue ventures not for wealth or control, but as a way to fill a deeper existential hole. Frankl’s writing felt honest, profound, and necessary. This is a serious and enduring book I’ll return…
One of the outstanding classics to emerge from the Holocaust, Man's Search for Meaning is Viktor Frankl's story of his struggle for survival in Auschwitz and other Nazi concentration camps. Today, this remarkable tribute to hope offers us an avenue to finding greater meaning and purpose in our own lives.
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I’ve passionately pursued the art of screenwriting for decades now, with all the ups and downs that go with that—from the peaks of Hollywood projects winning big awards (I was a writer-producer on HBO’s Band of Brothers), to scripts nobody wanted to read and when they read them, they didn’t want to do anything with them. And everything in between. It’s been my career my entire adult life—doing it, teaching it, and helping others understand the requirements of good screenwriting.
This classic is my go-to for the challenges of living the creative life and how to push through them.
In short, punchy chapters, it identifies the main source of blocks writers and artists have and how to push through them.
I love its approach to the workmanlike attitude one needs to have to create consistently and move toward a goal, and how to be clear-eyed about the inner “resistence” we all have that seems to want to stop us.
A succinct, engaging, and practical guide forsucceeding in any creative sphere, The War ofArt is nothing less than Sun-Tzu for the soul.
What keeps so many of us from doing what we long to do?
Why is there a naysayer within? How can we avoid theroadblocks of any creative endeavor—be it starting up a dreambusiness venture, writing a novel, or painting a masterpiece?
Bestselling novelist Steven Pressfield identifies the enemy thatevery one of us must face, outlines a battle plan to conquer thisinternal foe, then pinpoints just how to achieve the greatest success.
I am passionate about looking for new ways to see our future. As a futurist and trend researcher for over 30 years, I am drawn to books, ideas, and people that lead us away from narrow black-and-white thinking. With the help of these mavericks, outliers, and new systemic thinking, we can shift from a naive, optimistic, or miserable pessimistic mindset to what I call a “possibilistic” outlook on society and business. We all need purpose, and mine is to show that more things are possible than we think; sometimes, we just need to look in unusual places and into unusual minds and books to find new solutions for a better future.
I loved this book because it takes us beyond the “me me me” way of thinking about society to a more “we and me” based approach.
Community and consideration are often underrated and misunderstood in our society. It takes us back to looking at systems of accounting that count what matters.
Big ideas that just might save the world. the Guardian
A serious book on an important subject. Without imagination, where are we? Sir Quentin Blake
What if we took play seriously? What if we considered imagination vital to our health? What if we followed nature's lead? What if school nurtured young imaginations?
What if things turned out okay?
Rob Hopkins asks the most important question that society has somehow forgotten - What If? Hopkins explores what we must do to revive and replenish our collective imagination. If we can rekindle that precious creative spark, whole societies and cultures can change…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
Learning to live and work sustainably is the greatest challenge of our times. In an age of global climate change, natural resource depletion, plummeting biodiversity, and “failing states” that can no longer meet their people’s basic needs, the only way we can rescue civilization and preserve the natural environment is to live sustainably. Notwithstanding common misperceptions, sustainability is not simply about preservation. Rather, sustainability requires both preservation and change. To be effective in our conservation efforts, we must become ever more creative and adaptive. Practicing sustainability entails managing the scale and speed of change so we can preserve our core values and relationships, both in nature and society.
This book is an excellent primer on sustainable design by leaders in the field. They make the case as clearly as anyone that we have the knowledge and skill to design products that are functional, durable, beautiful, and sustainable. This isn’t just a hope or ideal. McDonough and Braungart have demonstrated their creed of sustainable design in practice.
How can we avoid environmental disaster? Nowadays, in the home, most of us do our bit: we recycle. But what about industry, where the real damage is done? The strategy is the same: 'reduce, resize, reuse' - we try to minimize the damage. But there is a limitation to this well-intentioned approach: it maintains the one-way, 'cradle to grave' manufacturing model of the Industrial Revolution, the very model that creates immense amounts of waste and pollution in the first place.What we need is a major rethink, a new approach which directly combats the problem rather than slowly perpetuating it. An…
I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process.
David Brooks explores how we often climb one “mountain” of achievement—only to discover that true fulfillment lies on a second mountain, defined by purpose, service, and deeper values. This reflects the journey I've taken myself, and that I see so many entrepreneurs and startup founders take, where success becomes less about climbing higher and more about climbing in the right direction, guided by internal transformation and spiritual growth.
We all have that mountain inside of us that we need to climb, and it can be hard to admit that it's the mountain within that matters. I read this during a time of reflection, standing in the “valley” between two phases of life, uncertain of what came next. Brooks gave language to a transition I was already living—moving from outer success to inner fulfillment. His metaphor helped me see that real purpose isn’t about chasing accolades; it’s about showing up with…
#1 NEW YORK TIMES BESTSELLER • Everybody tells you to live for a cause larger than yourself, but how exactly do you do it? The author of The Road to Character explores what it takes to lead a meaningful life in a self-centered world.
“Deeply moving, frequently eloquent and extraordinarily incisive.”—The Washington Post
Every so often, you meet people who radiate joy—who seem to know why they were put on this earth, who glow with a kind of inner light. Life, for these people, has often followed what we might think of as a two-mountain shape. They get out of…
I am passionate about looking for new ways to see our future. As a futurist and trend researcher for over 30 years, I am drawn to books, ideas, and people that lead us away from narrow black-and-white thinking. With the help of these mavericks, outliers, and new systemic thinking, we can shift from a naive, optimistic, or miserable pessimistic mindset to what I call a “possibilistic” outlook on society and business. We all need purpose, and mine is to show that more things are possible than we think; sometimes, we just need to look in unusual places and into unusual minds and books to find new solutions for a better future.
This book was a revelation. It gives positive examples of why we can be optimistic about the future while not shying away from uncomfortable truths about business and consumerism.
Her enthusiasm for a kinder economy and her personal stories and journey are inspiring and provide great lessons about change in society and business.
As seen on THE ONE SHOW, and heard on WOMAN'S HOUR and THE ZOE BALL BREAKFAST SHOW on Radio 2
'Challenges all the things we thought we knew about business.' Sam Baker __________
How we live, buy and sell is changing, and it's changing for good. Rebuild is a vital guide to how we reset post-pandemic and build back better.
Retail and brand expert Mary Portas argues that over the past thirty years the business of what we buy has been dominated by the biggest, fastest and cheapest. But those values no longer resonate. We've come to realize that more…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
I am passionate about looking for new ways to see our future. As a futurist and trend researcher for over 30 years, I am drawn to books, ideas, and people that lead us away from narrow black-and-white thinking. With the help of these mavericks, outliers, and new systemic thinking, we can shift from a naive, optimistic, or miserable pessimistic mindset to what I call a “possibilistic” outlook on society and business. We all need purpose, and mine is to show that more things are possible than we think; sometimes, we just need to look in unusual places and into unusual minds and books to find new solutions for a better future.
I don’t believe that acupuncture has ever helped me medically, but I really believe the whole concept of urban acupuncture that Jamie Lerner pioneered has helped cities and communities worldwide.
He tells great and sometimes cheeky stories about bold new urban design and how to improve life quality in cities with these “pinpricks of change.”
A visionary of sustainable urbanism reflects on the innovative projects that uplift cities in this meditative journey through vibrant communities around the world. During his three terms as mayor of Curitiba, Brazil in the 1970s and '80s, architect and urbanist Jaime Lerner transformed his city into a global model of the sustainable and liveable community. Through his pioneering work, Lerner has learned that changes to a community don't need to be large-scale and expensive to have a transformative impact, in fact, one street, park, or a single person can have an outsized effect on life in the surrounding city. In…
I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process.
This book challenges founders to ask hard questions: Who am I? Why do I lead? How do I heal? It’s a radical rethinking of leadership that acknowledges the emotional and psychological challenges entrepreneurs face. These inner struggles are just as important as business tactics. Colonna’s work aligns closely with my own investigation of shadow work, trauma, and the hidden wounds that often propel us to build.
What I loved most about it is how it invites leaders to engage in deep self-inquiry—asking why we do what we do, uncovering the questions hidden in our shadows, and learning to take off the masks we wear in business. Reading it, I often found myself nodding in agreement, especially at the idea that true leadership begins with facing ourselves and not just our goals.
We are both the #1 asset and the #1 liability. The personal stories from founders and CEOs were incredibly…
One of the start-up world's most in-demand executive coaches-hailed as the "CEO Whisperer" (Gimlet Media)-reveals why radical self-inquiry is critical to professional success and healthy relationships in all realms of life.
Jerry Colonna helps start-up CEOs make peace with their demons, the psychological habits and behavioral patterns that have helped them to succeed-molding them into highly accomplished individuals-yet have been detrimental to their relationships and ultimate well-being. Now, this venture capitalist turned executive coach shares his unusual yet highly effective blend of Buddhism, Jungian therapy, and entrepreneurial straight talk to help leaders overcome their own psychological traumas. Reboot is a…
I write both fiction and nonfiction for kids and with Eat Bugs, I got to combine both loves.The book was inspired by two real-life female entrepreneurs, who literally cooked up an edible bug business in their college dorm room. After I watched them land a deal on Shark Tank, we met and I reimagined their story as if they’d started their business in sixth grade. I’ve always been fascinated by entrepreneurs who have the courage and tenacity to follow their dreams–no matter how wacky the idea may seem.
I had so many lemonade stands when I was a kid but mine never became a million-dollar business (not even close!)! If only I’d had Mikaela’s book (and determination) back then... I loved her story of being a kid entrepreneur and her relatable advice for building a purpose-driven, bug-based company. Like the women my book Eat Bugs is based upon, Mikaela got a deal on Shark Tank too.
A business memoir from lemonade entrepreneur and one of TIME Magazine's Top 30 Most Influential Teens, Mikaila Ulmer, and her advice for life and business--now in paperback!
When Mikaila Ulmer was four, she was stung by a bee--twice in one week. She was terrified of going outside, so her parents encouraged her to learn more about bees so she wouldn't be afraid. It worked. Mikaila didn't just learn what an important role bees play in our ecosystem, but she also learned bees are endangered, and set out to save them. She started by selling cups of lemonade in front of…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
As a corporate lawyer, I saw first-hand that corporations lack a comprehensive social and environmental conscience. I had begun to experiment with articles and bylaws when I met one of the founders of B-Lab, the creator of the B-Corp and architect behind the benefit corporation, in 2008. I have been working to upgrade the operating principles of the economy ever since. I was the co-chair of the legal working group for California’s benefit corporation legislation and my former law firm was one of the first law firms to become a B Corp. I’m highly motivated to leave a habitable planet to our children and grandchildren.
The prevailing corporate form renders corporations prone to anti-social and environmentally destructive behavior because they are designed to maximize profits for shareholders without considering the consequences to society and the environment.
I love Better Business because it tells the story of the creation of an emergent alternative corporate form, the B-Corp with benefit corporation governance, that provides a material positive benefit to society and the environment in addition to making profits for shareholders.
A sustainable economy not only requires new economic principles, but also new corporate forms that are endowed with a social and environmental conscience in addition to the usual pecuniary one. Better Business introduces you to these new corporate forms without bogging you down in legalese.
A compelling look at the B Corp movement and why socially and environmentally responsible companies are vital for everyone's future-"a valuable guide to an important force" (Financial Times)
"An important blueprint for how businesses can and should be both successful and a force for good."-Rose Marcario, President and CEO, Patagonia
"Better Business is the book to read if you want to put values and purpose at the center of your company. It's an inspiring book with great insights to share."-Jerry Greenfield, co-founder, Ben & Jerry's
Gold Medalist in the Business Ethics category, 2021 Axiom Business Book Awards and longlisted for…