Book description
"Wonderful . . . a moving autobiography, the story of a unique business, and a detailed blueprint for hope." —Jared Diamond, Pulitzer Prize-winning author of Guns, Germs, and Steel
In this 10th anniversary edition, Yvon Chouinard—legendary climber, businessman, environmentalist, and founder of Patagonia, Inc.—shares the persistence and courage that have…
Why read it?
2 authors picked Let My People Go Surfing as one of their favorite books. Why do they recommend it?
Patagonia’s founder doesn’t just talk about building a company—he talks about building one with conscience. I admire how he defines success as humble and fiercely independent. This book is a manifesto for aligning profit with purpose and mission with mindfulness. It challenges entrepreneurs to think not just about revenue, but about the legacy they want to leave behind.
I loved this book because it gave me a behind-the-scenes look at a company I admired from afar but didn’t really know. I’d heard about Patagonia’s commitment to sustainability, but reading about how they actually implement their values—through design, materials, and a…
From Ashwin's list on soul driven books to redefine success in business.
Yvon is a very cool surfing maverick, someone who dared to do business differently back in the 1970s.
His legacy and success as a multi billion dollar company inspires us to think again about the whole principle of kindness in relation to the economy–most importantly to show how you don’t have to be a nasty bully of a boss to make money and also do something good for the planet.
From Oona's list on showing that kindness is profitable (and not boring).
If you love Let My People Go Surfing...
These Blue Mountains
A moving story of love, betrayal, and the enduring power of hope in the face of darkness.
German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…
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