Will I love Let My People Go Surfing?

Patagonia’s founder doesn’t just talk about building a company—he talks about building one with conscience. I admire how he defines success as humble and fiercely independent. This book is a manifesto for aligning profit with purpose and mission with mindfulness. It challenges entrepreneurs to think not just about revenue, but about the legacy they want to leave behind.

I loved this book because it gave me a behind-the-scenes look at a company I admired from afar but didn’t really know. I’d heard about Patagonia’s commitment to sustainability, but reading about how they actually implement their values—through design, materials, and a… show more.

Yvon is a very cool surfing maverick, someone who dared to do business differently back in the 1970s.

His legacy and success as a multi billion dollar company inspires us to think again about the whole principle of kindness in relation to the economy–most importantly to show how you don’t have to be a nasty bully of a boss to make money and also do something good for the planet.