Why Paul loves this book
Being an author on speaking and a professional speaker / facilitator I've always relied on stories and anecdotes to make a point. This book, flush with great real life examples confirmed that if you can tag a good story to your message it sticks much better. It also shows how every great company needs their story to be told. It's also a fun read.
2 authors picked The Storyteller's Secret as one of their favorite books, and they share why you should read it.
How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?
They told brilliant stories.
Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and…
