Why read I is for Influence?

Book cover of I is for Influence

Book description

'How to influence people without getting them drunk or flirting: brilliant' Venetia Thompson, bestselling author of Gross Misconduct

* How exactly can we use our body language to win friends and influence people?

* When can GBP1 be more persuasive than GBP50?

* Why does giving customers more choice make…

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Self-help

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Why read it?

1 author picked I is for Influence as one of their favorite books. Why do they recommend it?

Paul du Toit

Author

This book demonstrates that one of the best ways to get what you want in life is to learn the tools of persuasion and Influence. Using solid research, case studies and anecdotes the author convincingly backs up his assertions giving the reader tools that can be easily applied. It was not only hard for me to put it down, but once finished I kept dipping back into it to make sure I internalised the bits that resonated with me.

From Paul's 3 favorite reads in 2024.