Here are 100 books that Good Data fans have personally recommended if you like Good Data. Book DNA is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Design of Everyday Things

Arthur O'Dwyer Author Of Mastering the C++17 STL

From my list on budding C plus plus software engineer.

Why am I passionate about this?

The art of computer programming is a lot like the art of writing: It's not just about what your program says but about how it says it. One of the reasons I like the C and C++ languages—which I picked up in the late 1990s and haven't put down since—is that, as compiled, non-sandboxed languages, they promise total control over the machine. Show me where you want each byte of data to go in memory; show me the machine instructions you want; and I can make C++ do that for you. 

Arthur's book list on budding C plus plus software engineer

Arthur O'Dwyer Why Arthur loves this book

This book greatly influenced my philosophy around style. Norman's ostensible subject is the design of physical objects, like emergency exits, shower faucets, and refrigerators, but most of what he says is directly applicable to software design and API design, too.

For example: Whatever you expose or document about your interface, the user will take that and form a mental model of the implementation—and he'll program against that mental model, not against your documentation. So you'd better make sure that your interface—by exposing certain details and deemphasizing others, appropriate naming, and so on—suggests a mental model that will be useful to the user (even if it is not correct in every particular).

For example, a horizontal rod mounted on a door affords pushing (a bit of jargon that's entered my technical vocabulary), while a vertical rod affords pulling. If you use the design language of a horizontal rod, people will…

By Don Norman ,

Why should I read it?

5 authors picked The Design of Everyday Things as one of their favorite books, and they share why you should read it.

What is this book about?

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The…


If you love Good Data...

Book cover of These Blue Mountains

These Blue Mountains by Sarah Loudin Thomas,

A moving story of love, betrayal, and the enduring power of hope in the face of darkness.

German pianist Hedda Schlagel's world collapsed when her fiancé, Fritz, vanished after being sent to an enemy alien camp in the United States during the Great War. Fifteen years later, in 1932, Hedda…

Book cover of Interaction Design: Beyond Human-Computer Interaction

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why Jamie loves this book

I absolutely love this tome! It is not a coffee table book, but it is by far the best book at explaining the minutiae of interaction design principles and the thinking behind them.

It's not a quick read at 700 plus pages, nor does it contain the latest on-trend examples, but as a reliable reference, it is hard to beat. I wouldn’t be without my copy to refer to. I often suggest my book as a primer and a more accessible starting point for this one. 

By Helen Sharp , Jennifer Preece , Yvonne Rogers

Why should I read it?

1 author picked Interaction Design as one of their favorite books, and they share why you should read it.

What is this book about?

A new edition of the #1 text in the human computer Interaction field!

Hugely popular with students and professionals alike, the Fifth Edition of Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design, and ubiquitous computing. New to the fifth edition: a chapter on data at scale, which covers developments in the emerging fields of 'human data interaction' and data analytics. The chapter demonstrates the many ways organizations manipulate, analyze, and act upon the masses of data being collected with regards to human digital and physical behaviors, the…


Book cover of Branded Interactions: Marketing Through Design in the Digital Age

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why Jamie loves this book

As a graphic designer who moved into UX/UI design, this book really appeals to me.

It is super smart, as it takes branding firmly into the digital age by integrating classic visual identity design with the latest thinking on building digital brand experiences. It represents what graphic design in the twenty-first century should be about…

The book is also beautifully laid out and illustrated with lots of infographics explaining the design process from start to finish, taking the reader from discovery, planning, and designing to delivering and distributing design to the marketplace. 

By Marco Spies , Katja Wenger ,

Why should I read it?

1 author picked Branded Interactions as one of their favorite books, and they share why you should read it.

What is this book about?

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It…


If you love Sam Gilbert...

Book cover of Memento: A Novel in Dreams, Thoughts, and Images

Memento by Cordelia Schmidt-Hellerau,

Sine, a professor of creative writing, accompanies Sam, a neuroscientist, on a conference trip to a Hotel Castle. Sam wants to present a new device, the "monitor." Sine hopes to recover from tending to her mother who just passed away. 

When they arrive, Sine is in a dream-like state. Real…

Book cover of Good Services: How to Design Services That Work

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why Jamie loves this book

A former student and friend who works in-house as a UX Design Director recommended this book to me.

It bridges the gap between successful design and business management. Most young designers start off by only seeing or interacting with their designs rather than being part of a much larger service design ecosystem. This book shares the essential principles of service design and, in the process, introduces designers to the strategic value of good design.

By Louise Downe ,

Why should I read it?

1 author picked Good Services as one of their favorite books, and they share why you should read it.

What is this book about?

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either work for users or don't.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book…


Book cover of Wired Wilderness: Technologies of Tracking and the Making of Modern Wildlife

Christopher Michael Blakley Author Of Empire of Brutality: Enslaved People and Animals in the British Atlantic World

From my list on animal and environmental history.

Why am I passionate about this?

I’m a scholar of environmental history with a focus on human-animal relationships. I’ve also studied the histories of slavery and the African Diaspora, and in my book I’ve fused approaches from these two fields to look at how human-animal relations and networks shaped the expansion of slavery and slave trading from West Africa to the Caribbean in the seventeenth and eighteenth centuries. My scholarship is also an outgrowth of my teaching, and I regularly teach American environmental and cultural history at California State University, Northridge. I finished my PhD in history at Rutgers University, and my research has recently been funded by the Special Collections Research Center at the College of William & Mary.

Christopher's book list on animal and environmental history

Christopher Michael Blakley Why Christopher loves this book

Etienne Benson’s work on the history of radio tracking of wild animals is a model in combining environmental history, animal studies, and history of technology.

The book is also a fantastic example of how diverse networks of peopleincluding hunters, conservationists, and animal rights activists—link up through a device, in this case the radio transmitter.

By Etienne Benson ,

Why should I read it?

1 author picked Wired Wilderness as one of their favorite books, and they share why you should read it.

What is this book about?

American wildlife biologists first began fitting animals with radio transmitters in the 1950s. By the 1980s the practice had proven so useful to scientists and nonscientists alike that it became global. Wired Wilderness is the first book-length study of the origin, evolution, use, and impact of these now-commonplace tracking technologies. Combining approaches from environmental history, the history of science and technology, animal studies, and the cultural and political history of the United States, Etienne Benson traces the radio tracking of wild animals across a wide range of institutions, regions, and species and in a variety of contexts. He explains how…


Book cover of The Equality Machine: Harnessing Digital Technology for a Brighter, More Inclusive Future

Darren McKee Author Of Uncontrollable: The Threat of Artificial Superintelligence and the Race to Save the World

From my list on understanding how AI will shape our lives.

Why am I passionate about this?

I'm an author, advisor, speaker, podcaster, and citizen concerned about humanity’s relationship with advanced artificial intelligence. After following developments in AI for many years, I noticed a disconnect between the rapid rate of progress in AI and the public’s understanding of what was happening. The AI issue affects everyone, so I want everyone to be empowered to learn more about how AI will have a large impact on their lives. As a senior policy advisor and a member of the Board of Advisors for Canada's leading safety and governance network, books such as these help me stay informed about the latest developments in advanced artificial intelligence. I hope my recommendations will help you to critically consider how humans should co-exist with this revolutionary technology.

Darren's book list on understanding how AI will shape our lives

Darren McKee Why Darren loves this book

AI algorithms are increasingly used to decide what you see, if you’re hired, and who you match with socially or romantically.

There is much cause for concern because many of these algorithms are biased and return responses that indicate some degree of sexism or racism.

The main value of this book is that all those issues are recognized, but so is the notion that when an algorithm is biased, it is much easier to discover that and correct it than with a person.

Consequently, reforming algorithms likely presents a better option to reduce bias when people or things are sorted or assessed.

By Orly Lobel ,

Why should I read it?

1 author picked The Equality Machine as one of their favorite books, and they share why you should read it.

What is this book about?

Much has been written about the challenges tech presents to equality and democracy. But we can either criticize big data and automation or steer it to do better. Lobel makes a compelling argument that while we cannot stop technological development, we can direct its course according to our most fundamental values.

With provocative insights in every chapter, Lobel masterfully shows that digital technology frequently has a comparative advantage over humans in detecting discrimination, correcting historical exclusions, subverting long-standing stereotypes, and addressing the world's thorniest problems: climate, poverty, injustice, literacy, accessibility, speech, health, and safety.

Lobel's vivid examples-from labor markets to…


If you love Good Data...

Book cover of Salvation in the Sun

Salvation in the Sun by Lauren Lee Merewether,

In an age of splendor, a heretic king strips Egypt bare—forcing his queen to quell rebellion and plunging his children into a conspiracy against the crown.

Salvation in the Sun follows Nefertiti as she ascends the throne beside Pharaoh Amenhotep—soon to become Akhenaten—just as he declares war on Egypt’s ancient…

Book cover of Humanomics: Moral Sentiments and the Wealth of Nations for the Twenty-First Century

Andreas Ortmann and Benoit Walraevens Author Of Adam Smith's System: A Re-Interpretation Inspired by Smith's Lectures on Rhetoric, Game Theory, and Conjectural History

From my list on the Adam and smith of modern economics.

Why are we passionate about this?

 AO: I have been intrigued by the Adam and smith (a play on Adam Smith’s name due to K. Boulding) of social sciences ever since, as a graduate student, I was given the privilege to teach a history-of-thought course. I found a lot of wisdom in Smith’s works and continue to find it with every new read. BW: I first met Adam Smith when I was studying for my master’s degree in economics almost twenty years ago. Since then, I have enjoyed rereading him, always finding new sources of fascination and insights. For me, Smith's work is endlessly rich and remains astonishingly topical, three centuries after his birth. 

Andreas and Benoit's book list on the Adam and smith of modern economics

Andreas Ortmann and Benoit Walraevens Why Andreas and Benoit loves this book

Smith is generally considered as the father of economics, laying its foundations in the eighteenth century.

But he can also be an inspiration for rethinking economics (providing more realistic assumptions about human conduct) and laboratory experiments in the twenty-first century, helping us to build a new “Humanomics” (see also McCloskey’s two books on this subject). That’s what Vernon Smith (Nobel Prize in Economics in 2002) and Bart Wilson convincingly argue for in their uncommon and innovative book. Smith is still alive (and well alive) today. 

By Vernon L. Smith , Bart J. Wilson ,

Why should I read it?

1 author picked Humanomics as one of their favorite books, and they share why you should read it.

What is this book about?

While neo-classical analysis works well for studying impersonal exchange in markets, it fails to explain why people conduct themselves the way they do in their personal relationships with family, neighbors, and friends. In Humanomics, Nobel Prize-winning economist Vernon L. Smith and his long-time co-author Bart J. Wilson bring their study of economics full circle by returning to the founder of modern economics, Adam Smith. Sometime in the last 250 years, economists lost sight of the full range of human feeling, thinking, and knowing in everyday life. Smith and Wilson show how Adam Smith's model of sociality can re-humanize twenty-first century…


Book cover of Worn Out: How Our Clothes Cover Up Fashion's Sins

Stacy Igel Author Of Embracing the Calm in the Chaos: How to Find Success in Business and Life Through Perseverance, Connection, and Collaboration

From my list on memoirs about thought leaders who created brands.

Why am I passionate about this?

I grew up in Chicago and at a very young age worked in retail. While my mom was building her own brand, lumbar support called the “back machine”, I watched the process and got to shadow her to understand what the customers’ needs were. I went to the University of Wisconsin in Madison and triple majored in Design, Retail, and Business. I then moved to NYC and launched my brand BOY MEET GIRL® in 2001. When I couldn’t find a book on a woman building a brand who was also a mother I knew I had to write my book to show others how you can do it.

Stacy's book list on memoirs about thought leaders who created brands

Stacy Igel Why Stacy loves this book

I have been in the fashion industry for over two + decades and have been fortunate to work with Alyssa Hardy the author of this book. She has featured me in several articles she writes for and has been a model in one of my anti-bullying campaigns.

Why I would recommend her book is not only because I think she is a rock star but because how important her book is to our society. It gives a real insider look at the rise of “fast fashion” and the abuse and neglect of garment workers.

By Alyssa Hardy ,

Why should I read it?

1 author picked Worn Out as one of their favorite books, and they share why you should read it.

What is this book about?

An insider's look at how the rise of "fast fashion" obstructs ethical shopping and fuels the abuse and neglect of garment workers

"With years of expertise in the fashion industry, Alyssa's reporting is consistently deep and thoughtful, and her work on sustainability and ethics has changed how I view the clothes I wear."
-Brittney McNamara, features director at Teen Vogue

Ours is the era of fast fashion: a time of cheap and constantly changing styles for consumers of every stripe, with new clothing hitting the racks every season as social media-fueled tastes shift.

Worn Out examines the underside of our…


Book cover of Food Politics: How the Food Industry Influences Nutrition and Health

Ron Pickarski Author Of The Classical Vegetarian Cookbook

From my list on vegetarianism, food history, health, and politics.

Why am I passionate about this?

A former Catholic, raised in the restaurant business, becoming a Franciscan, and with a passionate love of art, they collectively integrated and came to define my life. I was sent to culinary school. Suffering from a chronic lung condition and obesity, I learned that an animal-based diet was the primary cause and became a vegan in October 1976, regaining my health. Vegan culinary art, as my life’s passion, led me to compete in the International Culinary Olympics five times in Germany, winning Seven medals, including gold, writing for magazines, authoring four books, and working with the United Nations to help humanity improve its health with a plant-based vegan diet.

Ron's book list on vegetarianism, food history, health, and politics

Ron Pickarski Why Ron loves this book

Food Politics is a compelling read about the tensions between economics and nutrition. Corporate food companies' strategic efforts to undermine sound nutrition for profit is one of the core themes. Government is petitioned and lobbied by corporations to weigh in on their side. Vegetarianism was not endorsed by the American Dietetics Association until 1987.

The meat industry is beginning to embrace and develop vegan products as a result of the consumer shift. It is a reminder to be vigilant and informed as to our food choices and the influence corporate food manufacturers have on your governments. In part due to industrial pressure, it wasn’t until 2009 that the American Dietetic Association endorsed the vegetarian diet.

By Marion Nestle ,

Why should I read it?

3 authors picked Food Politics as one of their favorite books, and they share why you should read it.

What is this book about?

We all witness, in advertising and on supermarket shelves, the fierce competition for our food dollars. In this engrossing expose, Marion Nestle goes behind the scenes to reveal how the competition really works and how it affects our health. The abundance of food in the United States - enough calories to meet the needs of every man, woman, and child twice over - has a downside. Our over-efficient food industry must do everything possible to persuade people to eat more - more food, more often, and in larger portions - no matter what it does to waistlines or well-being. Like…


If you love Sam Gilbert...

Book cover of Foxfire in the Snow

Foxfire in the Snow by J.S. Fields,

It's a time of change, between magic and alchemy.

Born the heir of a master woodcutter in a queendom defined by guilds and matrilineal inheritance, nonbinary Sorin can’t quite seem to find their place. At seventeen, an opportunity to attend an alchemical guild fair and secure an apprenticeship with the…

Book cover of Dominion: The Power of Man, the Suffering of Animals, and the Call to Mercy

Stacy Hoult Author Of The Mythology of the Animal Farm in Children's Literature: Over the Fence

From my list on inspire compassion for farmed animals.

Why am I passionate about this?

Growing up on a small family farm in the Midwest, I was immersed in a world of animals: pets, free-ranging wildlife, and “food” animals (pigs and cows). As an adult and academic professional, I longed for a way to bridge my vocation (teaching college students and writing about literature) and my deep commitment to the care and stewardship of all beings. These books have opened my eyes to the lived experiences of farmed animals and to the mythologies we use to hide these experiences from ourselves and, especially, our children. I hope you find them as moving and insightful as I do!

Stacy's book list on inspire compassion for farmed animals

Stacy Hoult Why Stacy loves this book

Scully's tour de force investigates the state of humanity's relationship with animals through a Scriptural lens, exploring the multifaceted concept of "dominion" from the Biblical creation story as he takes on industrial farmers, trophy hunters, and others who gain fame and fortune on the backs of suffering nonhuman creatures.

I continue to be moved by the author's courage in using his voice as a well-known Republican speechwriter to dismantle the notion that compassion for animals is a "liberal" cause. His immersive research into the full range of manifestations of animal cruelty makes this one of the most shocking and compelling texts I have read on the subject of our treatment of other beings. 

By Matthew Scully ,

Why should I read it?

1 author picked Dominion as one of their favorite books, and they share why you should read it.

What is this book about?

In the Book of Genesis, God grants mankind "dominion" over other animals. But with such power comes an important responsibility: To treat them with kindness. Part investigative journalism and part call to action, DOMINION explores how we have disregarded and even perverted that duty towards animals. Building a case that avoids the extremes of more radical animal rights advocates, Matthew Scully argues against the popular and "scientifically proven" notions that animals cannot feel pain, experience no emotions and are not conscious of their own lives. Moving from that biblical injunction to a safari convention and a hellish factory farm, and…


Book cover of The Design of Everyday Things
Book cover of Interaction Design: Beyond Human-Computer Interaction
Book cover of Branded Interactions: Marketing Through Design in the Digital Age

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Interested in innovation, big data, and user interface design?

Innovation 83 books
Big Data 30 books