Here are 100 books that Good Data fans have personally recommended if you like Good Data. Shepherd is a community of 12,000+ authors and super readers sharing their favorite books with the world.

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Book cover of The Design of Everyday Things

Arthur O'Dwyer Author Of Mastering the C++17 STL

From my list on budding C plus plus software engineer.

Why am I passionate about this?

The art of computer programming is a lot like the art of writing: It's not just about what your program says but about how it says it. One of the reasons I like the C and C++ languages—which I picked up in the late 1990s and haven't put down since—is that, as compiled, non-sandboxed languages, they promise total control over the machine. Show me where you want each byte of data to go in memory; show me the machine instructions you want; and I can make C++ do that for you. 

Arthur's book list on budding C plus plus software engineer

Arthur O'Dwyer Why Arthur loves this book

This book greatly influenced my philosophy around style. Norman's ostensible subject is the design of physical objects, like emergency exits, shower faucets, and refrigerators, but most of what he says is directly applicable to software design and API design, too.

For example: Whatever you expose or document about your interface, the user will take that and form a mental model of the implementation—and he'll program against that mental model, not against your documentation. So you'd better make sure that your interface—by exposing certain details and deemphasizing others, appropriate naming, and so on—suggests a mental model that will be useful to the user (even if it is not correct in every particular).

For example, a horizontal rod mounted on a door affords pushing (a bit of jargon that's entered my technical vocabulary), while a vertical rod affords pulling. If you use the design language of a horizontal rod, people will


By Don Norman ,

Why should I read it?

5 authors picked The Design of Everyday Things as one of their favorite books, and they share why you should read it.

What is this book about?

Even the smartest among us can feel inept as we fail to figure out which light switch or oven burner to turn on, or whether to push, pull, or slide a door. The fault, argues this ingenious,even liberating,book, lies not in ourselves, but in product design that ignores the needs of users and the principles of cognitive psychology. The problems range from ambiguous and hidden controls to arbitrary relationships between controls and functions, coupled with a lack of feedback or other assistance and unreasonable demands on memorization. The Design of Everyday Things shows that good, usable design is possible. The



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Book cover of Aggressor

Aggressor by FX Holden,

It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.

The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run


Book cover of Interaction Design: Beyond Human-Computer Interaction

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why Jamie loves this book

I absolutely love this tome! It is not a coffee table book, but it is by far the best book at explaining the minutiae of interaction design principles and the thinking behind them.

It's not a quick read at 700 plus pages, nor does it contain the latest on-trend examples, but as a reliable reference, it is hard to beat. I wouldn’t be without my copy to refer to. I often suggest my book as a primer and a more accessible starting point for this one. 

By Helen Sharp , Jennifer Preece , Yvonne Rogers

Why should I read it?

1 author picked Interaction Design as one of their favorite books, and they share why you should read it.

What is this book about?

A new edition of the #1 text in the human computer Interaction field!

Hugely popular with students and professionals alike, the Fifth Edition of Interaction Design is an ideal resource for learning the interdisciplinary skills needed for interaction design, human-computer interaction, information design, web design, and ubiquitous computing. New to the fifth edition: a chapter on data at scale, which covers developments in the emerging fields of 'human data interaction' and data analytics. The chapter demonstrates the many ways organizations manipulate, analyze, and act upon the masses of data being collected with regards to human digital and physical behaviors, the



Book cover of Branded Interactions: Marketing Through Design in the Digital Age

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why Jamie loves this book

As a graphic designer who moved into UX/UI design, this book really appeals to me.

It is super smart, as it takes branding firmly into the digital age by integrating classic visual identity design with the latest thinking on building digital brand experiences. It represents what graphic design in the twenty-first century should be about


The book is also beautifully laid out and illustrated with lots of infographics explaining the design process from start to finish, taking the reader from discovery, planning, and designing to delivering and distributing design to the marketplace. 

By Marco Spies , Katja Wenger ,

Why should I read it?

1 author picked Branded Interactions as one of their favorite books, and they share why you should read it.

What is this book about?

Digital design plays a crucial role in how customers experience a brand. However, corporate websites and online shops are only part of interactive brand identity; complex user experiences closely interlink conception, design and technology, and integrate consistent prototyping and testing. The importance of mobile experience has grown exponentially in recent years, while interactive ads, chatbots and digital billboards are increasingly found in the real world. The interface is now the brand, and this changes the professional profile of designers.

This extensively updated edition of Branded Interactions is a practical handbook for professional digital designers and those just starting out. It



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Book cover of Trusting Her Duke

Trusting Her Duke by Arietta Richmond,

A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.

Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had


Book cover of Good Services: How to Design Services That Work

Jamie Steane Author Of The Principles and Processes of Interactive Design

From my list on aspiring UX/UI designers in the digital age.

Why am I passionate about this?

I would like to consider myself an experienced and successful designer, researcher, and educator. I'm an Associate Professor in Communication Design and the Head of Education for the School of Design at Northumbria University in the United Kingdom, where I've taught and researched for the last twenty years so I'm super passionate about this subject and love explaining how design works. Before joining academia, I worked internationally as a designer and creative director for numerous prestigious design and media organizations, including Philips, Time-Warner, Windmill Lane Pictures, and WPP in the UK, Ireland, USA, and Southeast Asia. Working in these different businesses and locations gave me a broad perspective on the role and importance of design.

Jamie's book list on aspiring UX/UI designers in the digital age

Jamie Steane Why Jamie loves this book

A former student and friend who works in-house as a UX Design Director recommended this book to me.

It bridges the gap between successful design and business management. Most young designers start off by only seeing or interacting with their designs rather than being part of a much larger service design ecosystem. This book shares the essential principles of service design and, in the process, introduces designers to the strategic value of good design.

By Louise Downe ,

Why should I read it?

1 author picked Good Services as one of their favorite books, and they share why you should read it.

What is this book about?

Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a 'good' service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a 'good' and 'bad' service and describing the common elements within all services that mean they either work for users or don't.

A practical book for practitioners and non-practitioners alike interested in better service delivery, this book



Book cover of Wired Wilderness: Technologies of Tracking and the Making of Modern Wildlife

Christopher Michael Blakley Author Of Empire of Brutality: Enslaved People and Animals in the British Atlantic World

From my list on animal and environmental history.

Why am I passionate about this?

I’m a scholar of environmental history with a focus on human-animal relationships. I’ve also studied the histories of slavery and the African Diaspora, and in my book I’ve fused approaches from these two fields to look at how human-animal relations and networks shaped the expansion of slavery and slave trading from West Africa to the Caribbean in the seventeenth and eighteenth centuries. My scholarship is also an outgrowth of my teaching, and I regularly teach American environmental and cultural history at California State University, Northridge. I finished my PhD in history at Rutgers University, and my research has recently been funded by the Special Collections Research Center at the College of William & Mary.

Christopher's book list on animal and environmental history

Christopher Michael Blakley Why Christopher loves this book

Etienne Benson’s work on the history of radio tracking of wild animals is a model in combining environmental history, animal studies, and history of technology.

The book is also a fantastic example of how diverse networks of people—including hunters, conservationists, and animal rights activists—link up through a device, in this case the radio transmitter.

By Etienne Benson ,

Why should I read it?

1 author picked Wired Wilderness as one of their favorite books, and they share why you should read it.

What is this book about?

American wildlife biologists first began fitting animals with radio transmitters in the 1950s. By the 1980s the practice had proven so useful to scientists and nonscientists alike that it became global. Wired Wilderness is the first book-length study of the origin, evolution, use, and impact of these now-commonplace tracking technologies. Combining approaches from environmental history, the history of science and technology, animal studies, and the cultural and political history of the United States, Etienne Benson traces the radio tracking of wild animals across a wide range of institutions, regions, and species and in a variety of contexts. He explains how



Book cover of The Equality Machine: Harnessing Digital Technology for a Brighter, More Inclusive Future

Darren McKee Author Of Uncontrollable: The Threat of Artificial Superintelligence and the Race to Save the World

From my list on understanding how AI will shape our lives.

Why am I passionate about this?

I'm an author, advisor, speaker, podcaster, and citizen concerned about humanity’s relationship with advanced artificial intelligence. After following developments in AI for many years, I noticed a disconnect between the rapid rate of progress in AI and the public’s understanding of what was happening. The AI issue affects everyone, so I want everyone to be empowered to learn more about how AI will have a large impact on their lives. As a senior policy advisor and a member of the Board of Advisors for Canada's leading safety and governance network, books such as these help me stay informed about the latest developments in advanced artificial intelligence. I hope my recommendations will help you to critically consider how humans should co-exist with this revolutionary technology.

Darren's book list on understanding how AI will shape our lives

Darren McKee Why Darren loves this book

AI algorithms are increasingly used to decide what you see, if you’re hired, and who you match with socially or romantically.

There is much cause for concern because many of these algorithms are biased and return responses that indicate some degree of sexism or racism.

The main value of this book is that all those issues are recognized, but so is the notion that when an algorithm is biased, it is much easier to discover that and correct it than with a person.

Consequently, reforming algorithms likely presents a better option to reduce bias when people or things are sorted or assessed.

By Orly Lobel ,

Why should I read it?

1 author picked The Equality Machine as one of their favorite books, and they share why you should read it.

What is this book about?

Much has been written about the challenges tech presents to equality and democracy. But we can either criticize big data and automation or steer it to do better. Lobel makes a compelling argument that while we cannot stop technological development, we can direct its course according to our most fundamental values.

With provocative insights in every chapter, Lobel masterfully shows that digital technology frequently has a comparative advantage over humans in detecting discrimination, correcting historical exclusions, subverting long-standing stereotypes, and addressing the world's thorniest problems: climate, poverty, injustice, literacy, accessibility, speech, health, and safety.

Lobel's vivid examples-from labor markets to



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Book cover of The Duke's Christmas Redemption

The Duke's Christmas Redemption by Arietta Richmond,

A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.

Lady Charlotte Wyndham, given in an arranged marriage to a man she


Book cover of Lincoln's Virtues: An Ethical Biography

Michael Burlingame Author Of The Black Man's President: Abraham Lincoln, African Americans, and the Pursuit of Racial Equality

From my list on Lincoln as an anti-racist.

Why am I passionate about this?

As a college freshman, I was profoundly affected by a mesmerizing, Pulitzer-Prize-winning professor and Lincoln scholar, David Herbert Donald, who became an important mentor. I was drawn to Lincoln as source of personal inspiration, someone who triumphed over adversity, one who despite a childhood of emotional malnutrition and grinding poverty, despite a lack of formal education, despite a series of career failures, despite a woe-filled marriage, despite a tendency to depression, despite a painful midlife crisis, despite the early death of his mother and his siblings as well as of his sweetheart and two of his four children, became a model of psychological maturity, moral clarity, and unimpeachable integrity.

Michael's book list on Lincoln as an anti-racist

Michael Burlingame Why Michael loves this book

In this beautifully written study of Lincoln’s pre-presidential years, the political ethicist William Lee Miller, a warm and generous friend as well as a gifted scholar, argued that to “appraise Lincoln fairly” one “should not compare him to unattached abolitionists in Massachusetts or to anyone a century and a half later” but rather to “other engaged politicians in the Old Northwest in the 1850s,” who were far more skeptical about racial equality than Lincoln was.

Miller observed that Lincoln was consistently “cordial and welcoming in his treatment of individual African-Americans,” but that he was more than that. In Miller’s words, Lincoln’s interaction with those Blacks demonstrated “a racially inclusive egalitarianism.” Miller’s companion volume, President Lincoln: The Duty of a Statesman is an equally insightful examination of Lincoln’s presidential years.

By William Lee Miller ,

Why should I read it?

1 author picked Lincoln's Virtues as one of their favorite books, and they share why you should read it.

What is this book about?

William Lee Miller’s ethical biography is a fresh, engaging telling of the story of Lincoln’s rise to power. Through careful scrutiny of Lincoln’s actions, speeches, and writings, and of accounts from those who knew him, Miller gives us insight into the moral development of a great politician — one who made the choice to go into politics, and ultimately realized that vocation’s fullest moral possibilities.

As Lincoln’s Virtues makes refreshingly clear, Lincoln was not born with his face on Mount Rushmore; he was an actual human being making choices — moral choices — in a real world. In an account



Book cover of Humanitarian Reason: A Moral History of the Present

Kimberly Mair Author Of The Biopolitics of Care in Second World War Britain

From my list on showing how care isn’t always a good thing.

Why am I passionate about this?

Like everyone else, I have life-long experience of caring and not caring for things; being sometimes careful and other times careless. Communication has been my central interest as a historical sociologist, and I’ve been considering its relationship to care (attachment, affection, worry, and burden) and security. I have always liked the word care, employing it often in the sense of warm attachment, but I have been looking at how care can at times enact control, violence, or abandonment.

Kimberly's book list on showing how care isn’t always a good thing

Kimberly Mair Why Kimberly loves this book

This book challenged my thinking about the implications of compassion taking a decisive role in policy.

Not undermining the import of compassion or empathy, it reveals how these moral sentiments are taking precedence over formal rights in decisions about asylum for refugees, aid, access to health or mental health care, and even justifying a military action.

Under the emergent logic of humanitarian reason, structural inequities and violence are easily rendered invisible as the most poignantly shaped public narratives of suffering gain sway over historical conditions of structural injustice and dominance. Fassin draws upon fieldwork in South Africa, Venezuela, Palestine, and Iraq, as well as policy in France, showing how the logic of humanitarian reason can abandon those who are positioned in the most precarious conditions.

By Didier Fassin ,

Why should I read it?

1 author picked Humanitarian Reason as one of their favorite books, and they share why you should read it.

What is this book about?

In the face of the world's disorders, moral concerns have provided a powerful ground for developing international as well as local policies. Didier Fassin draws on case materials from France, South Africa, Venezuela, and Palestine to explore the meaning of humanitarianism in the contexts of immigration and asylum, disease and poverty, disaster and war. He traces and analyzes recent shifts in moral and political discourse and practices - what he terms "humanitarian reason" - and shows in vivid examples how humanitarianism is confronted by inequality and violence. Deftly illuminating the tensions and contradictions in humanitarian government, he reveals the ambiguities



Book cover of Humanomics: Moral Sentiments and the Wealth of Nations for the Twenty-First Century

Andreas Ortmann and Benoit Walraevens Author Of Adam Smith's System: A Re-Interpretation Inspired by Smith's Lectures on Rhetoric, Game Theory, and Conjectural History

From my list on the Adam and smith of modern economics.

Why are we passionate about this?

 AO: I have been intrigued by the Adam and smith (a play on Adam Smith’s name due to K. Boulding) of social sciences ever since, as a graduate student, I was given the privilege to teach a history-of-thought course. I found a lot of wisdom in Smith’s works and continue to find it with every new read. BW: I first met Adam Smith when I was studying for my master’s degree in economics almost twenty years ago. Since then, I have enjoyed rereading him, always finding new sources of fascination and insights. For me, Smith's work is endlessly rich and remains astonishingly topical, three centuries after his birth. 

Andreas and Benoit's book list on the Adam and smith of modern economics

Andreas Ortmann and Benoit Walraevens Why Andreas and Benoit loves this book

Smith is generally considered as the father of economics, laying its foundations in the eighteenth century.

But he can also be an inspiration for rethinking economics (providing more realistic assumptions about human conduct) and laboratory experiments in the twenty-first century, helping us to build a new “Humanomics” (see also McCloskey’s two books on this subject). That’s what Vernon Smith (Nobel Prize in Economics in 2002) and Bart Wilson convincingly argue for in their uncommon and innovative book. Smith is still alive (and well alive) today. 

By Vernon L. Smith , Bart J. Wilson ,

Why should I read it?

1 author picked Humanomics as one of their favorite books, and they share why you should read it.

What is this book about?

While neo-classical analysis works well for studying impersonal exchange in markets, it fails to explain why people conduct themselves the way they do in their personal relationships with family, neighbors, and friends. In Humanomics, Nobel Prize-winning economist Vernon L. Smith and his long-time co-author Bart J. Wilson bring their study of economics full circle by returning to the founder of modern economics, Adam Smith. Sometime in the last 250 years, economists lost sight of the full range of human feeling, thinking, and knowing in everyday life. Smith and Wilson show how Adam Smith's model of sociality can re-humanize twenty-first century



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Book cover of Old Man Country

Old Man Country by Thomas R. Cole,

This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.

In these and other intimate conversations, the book


Book cover of Tender is the Night

Freddie Gillies Author Of Because All Fades

From my list on love and friendship set in Europe.

Why am I passionate about this?

The best fiction explores complex relationships between friends and lovers. I’ve been fascinated by this for as long as I can remember because love and friendship are the cornerstones of human existence. As concepts, they give life meaning yet can also take it away. They bring us together but can also leave us estranged. The sun-soaked cities of Europe have for so long been playgrounds for young lovers and friends, enjoying both the best of life and the most melancholy. I love traveling Europe–the grandeur, the romance, the happy-sad sentiment of it all. It embodies the topic and makes for the most beautiful setting.

Freddie's book list on love and friendship set in Europe

Freddie Gillies Why Freddie loves this book

Fitzgerald’s mastery of the English language is beautiful to behold. This book is one of the most eloquent expositions of the control of his prose while at the same time confronting his greatest weakness in life: an inability to find happiness and true love that loves him back. Set on the French Riviera, Tender is the Night is honest and painful. It’s an insight into Fitzgerald’s melancholy world of excess.

This is both fantastic to be a part of and tragic. The tragedy and the beauty are juxtaposed in the most fantastic way–this makes this book one of my favorite romances. I read this book for pure enjoyment. Each sentence makes me smile with its beauty and its profundity. 

By F. Scott Fitzgerald ,

Why should I read it?

3 authors picked Tender is the Night as one of their favorite books, and they share why you should read it.

What is this book about?

F. Scott Fitzgerald wrote in a friend's copy of Tender Is the Night, "If you liked The Great Gatsby, for God's sake read this. Gatsby was a tour de force but this is a confession of faith." Set in the South of France in the decade after World War I, Tender Is the Night is the story of a brilliant and magnetic psychiatrist named Dick Diver; the bewitching, wealthy, and dangerously unstable mental patient, Nicole, who becomes his wife; and the beautiful, harrowing ten-year pas de deux they act out along the border between sanity and madness.
In Tender Is



Book cover of The Design of Everyday Things
Book cover of Interaction Design: Beyond Human-Computer Interaction
Book cover of Branded Interactions: Marketing Through Design in the Digital Age

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5 book lists we think you will like!

Interested in innovation, big data, and user interface design?

Innovation 83 books
Big Data 30 books