Book description
AN FT BUSINESS BOOK OF THE MONTH
'An essential read' Diane Coyle, University of Cambridge
'We are currently living in a moment of extreme pessimism about data. This book will change your mind.'
It's impossible to escape digital technology. And with that comes fear. But whatever the news has told…
- Coming soon!
Why read it?
1 author picked Good Data as one of their favorite books. Why do they recommend it?
There is so much understandable suspicion about how organisations use or misuse your personal data that it's hard to see the many potential benefits of data sharing. This book restores a little faith in technology and those who develop it for public benefit.
It is a compelling read, learning how data can be used for good and bad, with many references to the author’s personal journey, from working in customer services to being an internet entrepreneur before becoming a researcher.
From Jamie's list on aspiring UX/UI designers in the digital age.
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