Here are 61 books that Foolproof fans have personally recommended if you like
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What other topic brings together human behavior, culture, business, the media, and more? And what other career allows you to use that understanding to produce compelling, entertaining, and persuasive communications across broadcast, streaming, social, outdoor, in-store, new product development, and other channels? That’s why I’m passionate about it. And that’s the passion I want to instill in my students, readers, and clients. So, who am I? I’m a professor and marketing consultant (copywritnig, creative direction, and marketing strategy) with large and small clients, and nearly 10 books on the topic. Read these books and I think you’ll become passionate about this topic too!
By now, you might have noticed a theme: if I don’t enjoy reading a book, I don’t trudge through it for the deep insights or how-to information. The storytelling needs to be as strong as the concepts are useful.
Just like The Copy Workshop Workbook, I read an earlier edition of this book when I was just starting out – and it formed the basis for some of my thinking around how to influence – i.e., persuade – consumers and the role psychology and behavioral economics play in crafting effective marketing and brand development programs.
I also recommend this book if you are a consumer, too (who isn’t), because it will help keep you from falling into many of the traps that Cialdini identified.
The foundational and wildly popular go-to resource for influence and persuasion-a renowned international bestseller, with over 5 million copies sold-now revised adding: new research, new insights, new examples, and online applications.
In the new edition of this highly acclaimed bestseller, Robert Cialdini-New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion-explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don't have…
It is April 1st, 2038. Day 60 of China's blockade of the rebel island of Taiwan.
The US government has agreed to provide Taiwan with a weapons system so advanced that it can disrupt the balance of power in the region. But what pilot would be crazy enough to run…
I love humans. My clients and colleagues tell me that my profound love for humans is my superpower—that I make people feel safe and seen. I also understand that loving humans isn’t effortless. I wasn’t always in the loving-humans camp. While I was doing a doctorate at Harvard, I studied with the marvelous Robert Kegan, whose theory and methodology helped me see the fullness of the diverse people I got to interview. Ever since, I have been totally enthralled by what makes us unique—and also connected. If you are a human or have to deal with humans, your life will be much improved if you love them more!
This is the most informative look at behavioral economics that also made me laugh out loud—often embarrassing myself on airplanes because I was reading a non-fiction book that made me actually snort with laughter.
Ariely is a profoundly accomplished researcher himself, and he’s interested in all the quirks of humanity—not to explain them away or make us look more rational than we are—but to really expose us to ourselves. I saw myself more clearly and also with more compassion by the time I finished this book and I loved my fellow humans more.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for…
I’ve always been fascinated and intrigued by human behavior and decision-making. What influences our thoughts and behavior and why? In hindsight, I probably should have majored in psychology instead of business, but as a business school professor I still get to investigate all the little quirks and biases of the human mind. I live in Bergen, Norway and devote much of my time researching and teaching consumer psychology and decision-making. I hope you find some inspiration in this list of brilliant books!
Ok: This is not an easy read like the other books I’ve recommended.
In fact, some parts of it require quite a lot of the reader. But it is a very smart and novel book on human reasoning, uncertainty, and probability.
Gigerenzer elegantly shows us how human behavior often is more rational than one might think, and his concept of “fast and frugal heuristics” is instrumental in understanding how we deal with probability and risk.
If you’ve read Thinking Fast and Slow by Kahneman and are open to some new and different perspectives on rationality and decision-making, this is your book.
Gerd Gigerenzer's influential work examines the rationality of individuals not from the perspective of logic or probability, but from the point of view of adaptation to the real world of human behavior and interaction with the environment. Seen from this perspective, human behavior is more rational than it might otherwise appear. This work is extremely influential and has spawned an entire research program. This volume collects recent articles, looking at how people use "fast and frugal heuristics" to calculate probability and risk and make decisions. It includes the revised articles and newly written introduction that were first published in the…
A Duke with rigid opinions, a Lady whose beliefs conflict with his, a long disputed parcel of land, a conniving neighbour, a desperate collaboration, a failure of trust, a love found despite it all.
Alexander Cavendish, Duke of Ravensworth, returned from war to find that his father and brother had…
I’ve always been fascinated and intrigued by human behavior and decision-making. What influences our thoughts and behavior and why? In hindsight, I probably should have majored in psychology instead of business, but as a business school professor I still get to investigate all the little quirks and biases of the human mind. I live in Bergen, Norway and devote much of my time researching and teaching consumer psychology and decision-making. I hope you find some inspiration in this list of brilliant books!
This is a book about (social) identity and how our understanding of self is derived from the social groups we are part of.
Two brilliant psychologists, Jay Van Bavel and Dominic Packer, use their own research and insights from social psychology and neuroscience to explain how identity really works and how it influences our thinking and doing every single day.
The book really makes you think about how our social nature impacts on all kinds of decision-making, and it will give you new ideas and insights about power and influence.
If you're like most people, you probably believe that your identity is stable. But in fact, your identity is constantly changing - often outside your conscious awareness and sometimes even against your wishes - to reflect the interests of the groups of which you're a part. And that fluid identity has a powerful influence over your feelings, beliefs, and behaviours.
In THE POWER OF US, psychologists Packer and Van Bavel integrate their own cutting-edge research in psychology, neuroscience and economics to explain what identity really is and show how to harness its dynamic nature to:
In order to earn my Ph.D. in Psychology before I turned thirty, I had to learn how to be efficient and productive. As a life coach and author of two dozen books, I’ve spent the past twenty years helping people overcome challenges, get things done, and get more out of life.
People have productivity challenges for different reasons. Sometimes, we need to learn specific skills or techniques. Sometimes we are unproductive because of external factors out of our control. More often, we have to identify, address, and overcome internal factors that are hampering our ability to get things done – which is the focus of this book.
A thoroughly updated and expanded edition of the definitive guide to managing and freeing up time
Applying the groundbreaking from-the-inside-out approach that made Organizing from the Inside Out a New York Times bestseller, Julie Morgenstern set a new standard for the time- management category. Her system has helped countless readers uncover their psychological stumbling blocks and strengths, and develop a time-management system that suits their individual needs.
By applying her proven three-step program-Analyze, Strategize, Attack-and following her effective guidelines, readers will find more time for work, family, self-improvement, or whatever is most important to them. Time management is a learnable…
Veg. I grow it; I nurture it; I shield it from cold winds, protect it from voracious pigeons, warm it against sudden frosts. And then I share it with friends, family, and neighbours… and we eat it. In between times I might write something gardeny or historical, but you’ll usually find me back on my veg plot, a little urban allotment in the west of England. I do a lot of reading there too!
Let’s face it: we all want to know howto doit. And while the best thing is to consult your green-fingered neighbours, the next best is to turn to a good book. The RHS is the world’s oldest gardening club and ever since my county neighbour, Thomas Andrew Knight, slipped into the president’s chair in 1811, it’s been offering sound horticultural advice. In Knight’s day, women like his daughter Francis provided fine, watercolour images: nowadays we can reap the rewards of close-up camera work.
An infallible guide to vegetable growing for gardeners with little space but big ambitions. It's time to get your hands dirty!
This gardening book will help you learn how to grow, nurture, and harvest more than 50 types of fruits and vegetables. The bright photos, step-by-step illustrations, and foolproof advice will get you growing in no time.
Perfect for beginners as well as keen gardeners. This planting book will teach you how to plan your space, be it a small raised bed, some pots, or a large vegetable patch.
Maximise your harvest and explore different planting themes that suit your…
The Duke's Christmas Redemption
by
Arietta Richmond,
A Duke who has rejected love, a Lady who dreams of a love match, an arranged marriage, a house full of secrets, a most unneighborly neighbor, a plot to destroy reputations, an unexpected love that redeems it all.
Lady Charlotte Wyndham, given in an arranged marriage to a man she…
Magic hooked me at the age of eight and never let go. I began with a Mysto Magic Set, graduated to books and more books, joined magic societies, and studied with a true master, Tony Slydini, and finally began writing books about magic and magic lore (The Secrets of Alkazar,The Sorcerer’s Companion—A Guide to the Magical World of Harry Potter). What keeps my interest alive is the astonishing flow of invention that daily bubbles out of the magic community. And lucky me, I perform weekly at a fabulous little venue in the town where I live. This is a great time to learn and perform magic.
With nothing more than 52 rectangular pieces of cardboard you can delight, amaze, astound, puzzle, and thoroughly enchant folks of all ages. This book is high on my list because it requires no sleight-of-hand skills (which take dedicated practice), which means the eager student can start performing serious mysteries from the get-go.
The very first trick in the book is a gem that will perplex any intelligent observer.
Card magic has captivated man for many centuries. Today, it remains the most popular area of legerdemain, accounting for half of all tricks performed by magicians. Now Karl Fulves, noted writer in the field of magic, has compiled a new treasury of foolproof card tricks, the definitive sequel to his popular Self-Working Card Tricks. This book contains a wealth of new material — captivating and baffling card wizardry that will amaze your audience and astonish even accomplished magicians. Fulves shows you how to perform such classic card maneuvers as Miraskil, The Open Prediction, Flip Top and The Jaks Two-Deck Trick.…
Monica Wellington was born in London and lived in Switzerland and Germany as a child. She has written and illustrated many books for young children, including Apple Farmer Annie, Zinnia’s Flower Garden, My Leaf Book, and Mr. Cookie Baker. She now lives in New York City. Some of her favorites things are: baking desserts, eating chocolate, traveling to France, going to the ballet, and reading at home with her cat on her lap. She teaches at the School of Visual Arts.
Have a glass of milk, or a cup of tea, ready for when the cookies come out of the oven - they will be every bit as delicious as the photos! The names of the chapters give you a good idea of the wonderful selection: Classics, Brownies and Blondies, Fruit Extravaganza, The Next Level, Time to Play, Pan-banging Cookies, and Mix & Match.
Featured in Food & Wine, The Kitchn, Cup of Jo, Wall Street Journal, Wine Enthusiast, Food52, Bake from Scratch Magazine. Nominated for a 2020 Goodreads Choice Award for Best Cookbooks
From celebrated blogger Sarah Kieffer of The Vanilla Bean Baking Blog!
100 Cookies is a go-to baking resource featuring 100 recipes for cookies and bars, organized into seven chapters.
Chocolatey, fruity, crispy, chewy, classic, inventive-there's a foolproof recipe for the perfect treat for everyone in this book.
* Introduces innovative baking techniques
* Includes an entire chapter dedicated to Kieffer's "pan banging" technique that ensures crisp edges and soft centers…
I am a baking blogger with a serious love for all things '80s and all things sweet. Cupcakes are my passion but I have a huge sweet tooth for all types of desserts. I created my blog, "Cake Me Home Tonight," to share my passion for baking, easy and delicious recipes, and baking tips and tutorials to inspire home bakers to elevate their baking game. I am always inspired and motivated by my favorite cookbook authors and baking bloggers to create dessert recipes with a nostalgic twist. I hope these books satisfy your sweet tooth as much as they have mine!
Bake Your Heart Out: Foolproof Recipes to Level Up Your Home Baking is truly a masterpiece of a cookbook. Dan offers up a variety of amazing dessert and breakfast recipes featuring cookies, bars, breakfast bakes, pies, tarts, and cakes. Similar to many of my favorite bakers, Dan’s recipes feature classic, nostalgic flavors with a little twist of something extra.
I have learned so much from Dan as he shares the most interesting and innovative baking tips and tricks for creating absolutely delicious and beautiful baked goods. Sometimes one little baking trick can make all the difference!
The debut baking recipe book from Food Network star Dan Langan!
Like many of us, Dan Langan learned young that if you want to make someone smile, all you need to do is give them a cookie. Dan channeled his natural creativity into baking alongside his mother and grandmother, and he soon became obsessed with making and remaking his favorite recipes until they were the tastiest and prettiest versions of themselves. Since then, Dan has become a trusted source for delicious, foolproof bakes and has connected with home bakers via social media, television, and digital videos, and through his website,…
This book follows the journey of a writer in search of wisdom as he narrates encounters with 12 distinguished American men over 80, including Paul Volcker, the former head of the Federal Reserve, and Denton Cooley, the world’s most famous heart surgeon.
In these and other intimate conversations, the book…
Based on events that have happened over the past decade, I am deeply concerned about large swaths of people in society being strongly influenced by cults and/or disinformation. They can ruin lives, destroy relationships, and even destabilize entire societies. This inspired me to look for and discover the five books on this list, which also shaped the writing of my medical thriller centering on a fictional cult spreading medical disinformation.
This may be a book about disinformation that is kind of academic, but it has a personal touch. The author combines an intellectual presentation with personal stories about encountering people falling for misinformation and disinformation. Plus, as the title suggests, there’s also an exploration into the psychological aspects of the topic.
'Thoughtful, moving and well-written' - Yuval Noah Harari
'An urgent examination of the human attraction to misinformation' - Daniel H. Pink
Misinformation affects us daily, from social media to politics and even personal relationships. Policing social media alone cannot solve the complex problem shaped by partisan politics and subjective interpretations of truth.
In Misbelief social scientist Dan Ariely explores the behaviour of 'misbelief' that leads people to distrust accepted truths and embrace conspiracy theories. Misinformation taps into something innate in all of us, regardless of political affiliation. By understanding this psychology, we can mitigate its effects. Grounded in research and…
