100 Books Like Awaken the Giant Within

I’m the author of a deeply introspective book about the difference between chasing success and truly living a successful life, told from deep within the startup trenches. I’ve spent decades navigating those trenches myself, which is why I’m so passionate about this theme. These books echo the questions I’ve lived, and continue to live, about meaning, purpose, and what truly matters. I picked these five books because they have shaped my understanding of success—and the deep, often messy, work it takes to redefine it from within. Together, they have shaped my belief that entrepreneurial success isn’t just about what we build, but who we become in the process. 

I was born into a family and community of hardworking, service-oriented people with attraction to abundance, entertaining friends, and giving gifts. To earn money, I started selling gift wrap and greeting cards around eight years old, babysitting most of the kids in my small Iowa town at some point, and working summers in the fields at age 12.

As my career unfolded, I had a great seat at the table in multinational corporations, global business teams, private-equity-sponsored growth companies, and a disruptive innovation venture. My effectiveness as a colleague and a leader has been dramatically enhanced by the stories great writers share, and I only hope someone else is helped by the stories I’ve captured in Love Works.

From a young age, I was captivated by art, music, film, and literature—constantly craving more from these creative mediums. Growing up in a lower-income, working-class home, I was surrounded by blue-collar workers, many of whom couldn’t attend college due to financial limitations. I learned early on that the richest education comes not just from books but from the stories of others and the world around us. Always feeling I had my own story to tell, I transitioned from steel worker to talent agent in Hollywood. But despite my success promoting others, something was missing—my own narrative. After a tragic loss, I reevaluated my path and chose to become a psychotherapist and author.

I’m passionate about Sales with Soul because being sold to is awful. I’m passionate about leaders, by title, actually leading and it bugs me when the balance between getting work done and caring for the human is out of balance. There’s an elegant way to do both, and as someone who struggles with that concept, I have embraced my struggle and put frameworks and systems around the concept and teach it. We host clients, colleagues, and peers on our Rev Shots show to bring our content and discussions to life and share with our audience. I hope you enjoy the books and content as much as I have!

I’m Michael Cupps, author of Time Bandit and creator of a framework that helps people take back their time through prioritization, habit building, and aligning their actions with what matters most. I’ve spent decades leading sales and operations teams in high-pressure environments, and I’ve seen how time either slips away or gets owned. I’m passionate about helping people cut through the noise, focus on what really matters, and build lives filled with purpose, not just productivity.

At the very beginning of my studies, I asked myself a question that still accompanies me today: “Why are some people successful and others not?” I've always been interested in people who are successful through their own efforts instead of building on the success of previous generations through their heritage. In my search for what distinguishes successful from less successful people, I began to read a variety of relevant books and attend seminars. These books and seminars dealt with the topics of success, personality development, marketing and sales, rhetoric, psychology, and management as well as self-management and personal productivity. To date, I've read several hundred books on these topics and attended a number of seminars.

At the very beginning of my studies, I asked myself a question that still accompanies me today: “Why are some people successful and others not?” I've always been interested in people who are successful through their own efforts instead of building on the success of previous generations through their heritage. In my search for what distinguishes successful from less successful people, I began to read a variety of relevant books and attend seminars. These books and seminars dealt with the topics of success, personality development, marketing and sales, rhetoric, psychology, and management as well as self-management and personal productivity. To date, I've read several hundred books on these topics and attended a number of seminars.

At the very beginning of my studies, I asked myself a question that still accompanies me today: “Why are some people successful and others not?” I've always been interested in people who are successful through their own efforts instead of building on the success of previous generations through their heritage. In my search for what distinguishes successful from less successful people, I began to read a variety of relevant books and attend seminars. These books and seminars dealt with the topics of success, personality development, marketing and sales, rhetoric, psychology, and management as well as self-management and personal productivity. To date, I've read several hundred books on these topics and attended a number of seminars.

It has always fascinated me how one person can enter a room, and they can change its temperature, and yet others remain unnoticed. Some feel unstoppable, whilst others struggle to get out of bed. Some create such a resonant, kind, and compassionate coherence in everything they do and all those that they touch; it feels like they are surrounded by blue birds and sunshine, and yet many of their colleagues will not be remembered. To be human is complex and magical. I've spent my life learning how we can get our energy right so that every day becomes extraordinary and Technicolor, and that's why I help businesses do the same.

I was driven to become a veterinarian for as long as I could remember. Then, in high school, I developed a love of performance. I felt stuck. Should I choose art or science? I chose science, and despite a great career, I felt like something was missing. When I reconnected with my creativity through stand-up comedy, entrepreneurship and other non-artistic creative outlets, I found out what I had been missing. Why do we drop creativity for science? It was a common story. I dove into the research on creativity, and was blown away by how a bit of creativity can make us happier, more resilient, and make workplaces more effective.