Will I love It's Not How Good You Are, It's How Good You Want to Be?

The only time my old agency gave everybody a book it was this one. It was incredibly popular because it was so short, punchy, and beautiful. It was the book that inspired me to write my second about how to survive and thrive in work.

Paul Arden was the creative director at Saatchi's, and he has the most wonderful gift of communicating. The book has no wasted words or square millimeters of design space. It really was created magnificently.

Yes, the content is clear and accessible, but the way it's presented is beyond sublime. The advice that I got from… show more.

Paul Arden’s book teaches you how to be an optimist—an essential trait for meeting your milestones. He writes: “You must develop a complete disregard for where your abilities end.” Focus on who you want to be, not who you are. 

This is a tool called positive visualization, one I’ve harnessed in my career path as a creative director, an author, and a professor. By envisioning who I want to be, I take the necessary steps to achieve success.