73 Books Like Apple Confidential 2.0

This book came out when I was a struggling founder CEO and hit me in the right way. Steve is clearly a polarizing leader, and for good reason. He’s complex and deeply flawed, but he also created magic products that changed the world. As a founder, you must constantly step back and question your motivations, as they will subconsciously drive your decisions in ways you don’t always consider. 

For me, this was a call to action to understand what it takes to inspire teams to greatness, but it was also a warning to approach it from the right source of inspiration. 

I read this book after I had read many others about Apple, but if I could do it over again, I would start here. This is the single best book about Apple’s early history from its founding in 1976 until the release of the Macintosh in 1984. When I’m learning something, I always find it valuable to start from the beginning. You’ll need more than just this book though because the material in it covering post-1984 Apple is cursory at best.

This biography was almost written as a “response” to the Isaacson book. It better covers the NeXT and Pixar years. In fact, it makes the case that those years in Steve Jobs's life were critical for his later success after returning to Apple. This book should probably be read after the Isaacson book because it’s not as comprehensive as the Isaacson book and provides a different perspective.

I feel like it would be crazy to not read a book by a cofounder when you want to learn about the history of a company. Steve Wozniak’s autobiography chiefly focuses on his early life and his years at Apple. The writing style is very basic—with a quite simple sentence structure throughout. Perhaps that’s because this book was positioned to be attractive to both children and adults. But this is the only book written by one of Apple’s cofounders and iWoz has a very positive, inspirational message.

Apple is the most secretive commercial company I know.  Most books that have been written about them are about their colorful co-founder Steve Jobs, and much less about the inner workings.  My favorite book on how the actual work of product is done at Apple is Creative Selection by former engineering lead Ken Kocienda. Ken worked on some of the company’s most important products and technologies, during what I’d consider the peak innovation period for the company (so far).  Because Ken is an engineer, this book provides the engineering perspective, but the book is loaded with useful observations, learnings and insights.

In 2010, I became aware of appalling news stories about multiple suicides at the giant factory complexes in South China which churn out high-spec Apple devices. Shortly afterwards, a team of researchers went into the field to find out exactly what was happening at Foxconn, the vast multinational at the heart of this transpacific electronics supply chain.

On the one hand, the story they uncovered is about a predatory labor regime which relies on sweatshop brutality to get results. On the other, the authors document the vibrant cultural life that Foxconn factory workers have developed in order to survive and protest: poems, songs, open letters, photos, and videos.

As it exposes the murky origins of shiny gadgets, the book also spoke to me as a testament to the power and potential of committed activist scholarship.

As promised by its title, this book indeed reveals the DNA of big tech companies. I learned about the strategies that helped them to rise to power and transform our economic and social landscape. It unveils their sophisticated manipulations that affect every aspect of our daily life. Reading this book changed the way I think about tech companies ever since!

Longtime technology journalist John Markoff explores the origins of the Silicon Valley mythos in this engaging and insightful history of the early personal computer industry.

The book explores how the modern personal computer took shape amid the counterculture of the San Francisco Bay Area in the late 1960s and 1970s, where an eccentric cast of technology visionaries, hackers, and misfits began pushing the boundaries of human consciousness: embracing utopian ideals, experimenting with mind-expanding drugs, and exploring the still-uncharted possibilities of personal computing.

Markoff does a masterful job of connecting the dots between the Sixties counterculture and the revolutionary ethos that undergirded the early personal computing industry, making a convincing case that our present-day technology culture is deeply rooted in this transformative period in American culture. An entertaining and inspiring read.

A singular account by the project leader of an ambitious effort to create a pathbreaking software program, Startup is Kaplan’s splendid chronicle of his company’s visionary pursuit of merging the pen with the computer. With a doctorate in computer science from the University of Pennsylvania and a slew of connections in Silicon Valley, Kaplan seemed well-placed for success. But while saddening to him and his team, the failure of Go, his software company, made for a valuable story about the perils and possibilities of dreaming big in computer code.

The book is filled with valuable anecdotes and lessons from code-writers and includes a memorable line that embodies the highs and lows of Kaplan’s experience. Flush with confidence, he had named his company Go, and on the day the assets of his code-child were sold at auction, he wrote: “I had to accept that impossible, final truth: Go was gone. Six… show more.

The first software programmers, or coders for computers, were women. Abbate, a professor at Virginia Tech and author of Inventing the Internet, recaptures the vital role of women programmers at the dawn of digital computing, when in the 1940s and 1950s women often handled what was then viewed as an anonymous task of creating the coding for computers to carry out operations.

“Employed as technical experts from the very beginnings of digital computing,” Abbate writes in her penetrating study, “women were inventing careers and professional identities at the same time that the field took shape.” By the 1960s, when computing spread, men began supplanting women as frontline programmers, a trend that resulted in the software becoming male-dominated by the end of the 20th century. Because women now flock to code writing, and are becoming once more central players in the creation of software, Abbate’s history illuminates a neglected… show more.