Book description
Apple Confidential examines the tumultuous history of America's best-known Silicon Valley start-up from its legendary founding almost 30 years ago, through a series of disastrous executive decisions, to its return to profitability, and including Apple's recent move into the music business. Linzmayer digs into forgotten archives and interviews the key…
Why read it?
1 author picked Apple Confidential 2.0 as one of their favorite books. Why do they recommend it?
This was one of the first Apple history books that I read when I was a teenager. It primarily covers vignettes from the early years and the non-Jobs era of Apple (1985–1997). I read the first edition, which came out in 1999. It’s valuable because most Apple books tend to concentrate on the Jobs era. I have not read the newer, 2004 edition.
From David's list on Steve Jobs and the history of Apple Inc..
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