The best books about branding, ideas, and the advertising industry

Book cover of Made to Stick: Why Some Ideas Survive and Others Die Book cover of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Book cover of Aaker on Branding: 20 Principles That Drive Success Book cover of The Tipping Point: How Little Things Can Make a Big Difference Book cover of Frenemies: The Epic Disruption of the Ad Business (and Everything Else)

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Book cover of Made to Stick: Why Some Ideas Survive and Others Die Book cover of The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand Book cover of Aaker on Branding: 20 Principles That Drive Success Book cover of The Tipping Point: How Little Things Can Make a Big Difference Book cover of Confessions of an Advertising Man Book cover of Where the Suckers Moon: The Life and Death of an Advertising Campaign

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