This book is amazing! It flips the old, tired, business-as-usual paradigm of interruptive marketing on its head. Steve Pratt persuasively makes the case that if your prospects and customers aren't clammoring to see your content (or MORE of your content), you're doing it wrong. He shares a simple system to help earn more attention than you pay to borrow.
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques - paying for ad space and trying to pop up on the "right" platforms - aren't cutting it to get the attention you require to grow your business. If this sounds familiar, you need to shake up your process and start earning the attention you're asking for.
In Earn It, entrepreneur and innovator Steve Pratt delivers his forward-thinking approach with passion and humour to help you see why…
In this book, Blake uses a memorable framework to make the case that CX is no longer one of the things the executive team should focus on — it's THE thing. She combines research with memorable stories and actionable tips to create a persuasive manual for leaders to follow. Everyone who reads this book will walk away with ideas for improve the experiences of their customers.
A leadership playbook for making customer experience a core aspect of your business.
In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer expectations, despite every organization's potential for excellence. The truth is customer experience is not what it used to be. New technologies, values, generational expectations, economic instability, - and the rapid pace of change all must be considered as you forge ahead. How do you put the customer first in the…
I love books that challenge the idea that things should remain how they are simply because it's how they always been. Glazer not only points out how impractical the status quo employee/employer separation is in many industries, but also offers a simple framework companies can use to improve the experience on both sides. His tips don't just improve separation, but the entire organizational culture. Offboarding is a natural step in an employee's journey and it's time we stopped treating it as less important than all the steps that come before it. If you have a team, you need to read this book!
It's a shame to let a bad ending spoil a good relationship - but that's what happens in most companies every day. Employees who are thinking of leaving keep their plans secret until they are confident of their next steps and suddenly put in their two weeks' notice. Companies might retaliate by asking them to leave immediately and not even letting them stay the full two weeks. And on the other hand, companies fire or layoff employees with hardly any warning all the time as well - and those employees don't even get the courtesy of a two weeks' notice.…
If you're looking for the rare FUN business book that helps turn everyone on your team into the Acting Chief of Experience, you'll love Creating Superfans! FORBES said upon its release, "If you have customers, you need this book — period." Brittany Hodak serves up an entertaining, actionable five-part framework to help leaders turn their customers into superfans who regularly refer new business to them.
