Book description
A leadership playbook for making customer experience a core aspect of your business.
In a rapidly changing world filled with uncertainties, one thing remains crystal clear: customers are increasingly fickle and no longer care about loyalty to any particular company. In addition, many well-intentioned companies are falling short of customer…
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Why read it?
1 author picked The 8 Laws of Customer-Focused Leadership as one of their favorite books. Why do they recommend it?
In this book, Blake uses a memorable framework to make the case that CX is no longer one of the things the executive team should focus on — it's THE thing. She combines research with memorable stories and actionable tips to create a persuasive manual for leaders to follow. Everyone who reads this book will walk away with ideas for improve the experiences of their customers.
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