Book description
In a world where content is everywhere, consumer attention is a valuable commodity. Every marketer, creator, and communication professional is vying to get eyes on their brand. But the old marketing techniques - paying for ad space and trying to pop up on the "right" platforms - aren't cutting it…
- Coming soon!
Why read it?
1 author picked Earn It as one of their favorite books. Why do they recommend it?
This book is amazing! It flips the old, tired, business-as-usual paradigm of interruptive marketing on its head. Steve Pratt persuasively makes the case that if your prospects and customers aren't clammoring to see your content (or MORE of your content), you're doing it wrong. He shares a simple system to help earn more attention than you pay to borrow.
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